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Sanar Muhyaddin Dr. Wrexham Glyndwr University
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Research Fields

Agricultural Marketing

Bio

Sanar achieved his PhD in the department of Strategy, Enterprise and Innovation at the University of Portsmouth, investigating the commercialisation of new food products for different types of customers.


I am interested in the research in these areas: 

Innovation Management
Entrepreneurship and SME’s
Managing Business during Crises
Innovation and food commercialisation
Agribusiness Management
Agricultural Marketing
Innovation and Technology Adoption

Food safety Managmnet 

Institution

Wrexham Glyndwr University
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