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Pazarlama Araştırmalarında Göz İzleme Yöntemine İlişkin Bibliyometrik Bir Analiz

Year 2023, Volume: 23 Issue: 2, 1028 - 1045, 31.07.2023

Leyla Bezgin Ediş

https://doi.org/10.11616/asbi.1266941

Abstract

Göz izleme yöntemi birçok alanda araştırma tekniği olarak kullanılmaktadır. Bu araştırmada pazarlama alanında göz izleme yönteminin kullanımına ilişkin bibliyometrik analiz yapılmıştır. Araştırmada bibliyometrik analiz, 10.09.2022 tarihinde Web of Science veri tabanında “Marketing” ve “Eye-Tracking” kelimeleri taranarak gerçekleştirilmiştir. Tarama sonucunda ulaşılan 762 yayın; yıllara, araştırma alanlarına, kurumlara, dergilere, atıf sayılarına ve anahtar kelimelere göre değerlendirilmiştir. Anahtar kelime analizinde bir metin madenciliği tekniği olan VOSviewer yazılımı kullanılmıştır. Araştırma sonucunda, pazarlama alanında göz izleme tekniğine ilişkin yayınların 1996 yılından 2020 yılına kadar artış gösterdiği görülmüştür. En fazla yayının Hollanda’da olan Tilburg Üniversitesi’nde yapıldığı ve yayınların en çok Journal of Business Research dergisinde yayınlandığı belirlenmiştir. Pazarlama alanında göz izleme yöntemine ilişkin en çok atıf alan yayınların ise; reklam analizi, tüketici dikkati, reklam hatırlama, mağaza ve ürün tasarımı, etiketleme konularında yoğunlaştığı görülmüştür.

Keywords

Göz İzleme Bibliyometrik Analiz Nöropazarlama

References

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  • Atabay, E., & Güzeller, C. O. (2021). A Bibliometric Study on Eye-Tracking Research in Tourism. Tourism: An International Interdisciplinary Journal, 69(4), s.595-610.
  • Atalay, A. S., Bodur, H. O., & Rasolofoarison, D. (2012). Shining in The Center: Central Gaze Cascade Effect on Product Choice. Journal of Consumer Research, 39(4), s.848-866.
  • Bal, D. & Bayçu, S. (2021). Göz İzleme Yöntemi: Halkla İlişkiler ve Reklamcılık Bağlamında Genel Bir Bakış. İnönü Üniversitesi İletişim Fakültesi Elektronik Dergisi (İNİF E-Dergi), 6(2), s.286-305.
  • Bergstrom, J.R., Schall, A.J. (2014). Eye Tracking in User Experience Design, USA: Elsevier Inc.
  • Bornmann, L., Mutz, R., Neuhaus, C., & Daniel, H. D. (2008). Citation counts for research evaluation: standards of good practice for analyzing bibliometric data and presenting and interpreting results. Ethics in science and environmental politics, 8(1), 93-102.
  • Bozoklu, Ç.P., Alkibay, S. (2017). Nöropazarlama Reklam Tasarımı ve Etik, Ankara: Siyasal Kitabevi.
  • Carter, B. T., & Luke, S. G. (2020). Best Practices in Eye Tracking Research. International Journal of Psychophysiology, 155, s.49-62.
  • Chadegani, A. A., Salehi, H., Yunus, M., Farhadi, H., Fooladi, M., Farhadi, M., &Ebrahim, N. A. (2013). A comparisonbetween two main academic literatüre collections: web of science and scopus data bases. Asian Social Science, 9(5), 18-26.
  • Chandon, P., Hutchinson, J. W., Bradlow, E. T., & Young, S. H. (2009). Does İn-Store Marketing Work? Effects of The Number and Position of Shelf Facings on Brand Attention and Evaluation At The Point of Purchase. Journal of marketing, 73(6), s.1-17.
  • Clement, J. (2007). Visual İnfluence on in-Store Buying Decisions: An Eye-Track Experiment on The Visual İnfluence of Packaging Design. Journal of marketing management, 23(9-10), s.917-928.
  • Çuhadar, M., Aşıroğlu, B., & Aksoy, S. I. (2021). Turizmde Göz İzleme Alanında Gerçekleştirilen Çalışmalara Yönelik Literatür Analizi. Journal of Tourism and Gastronomy Studies, 9(4), s.3036-3063.
  • Ding, X., & Yang, Z. (2020). Knowledge Mapping of Platform Research: A Visual Analysis Using Vosviewer and Citespace. Electronic Commerce Research, s.1-23.
  • Donthu, N., Kumar, S., Mukherjee, D., Pandey, N., & Lim, W. M. (2021). How To Conduct A Bibliometric Analysis: An Overview And Guidelines. Journal of Business Research, 133, s.285-296.
  • Duchowski AT (2007) Eye tracking methodology: Theory and practice. Springer, New York.
  • Duchowski, A. T. (2002). A Breadth-First Survey of Eye-Tracking Applications. Behavior Research Methods, Instruments, & Computers, 34(4), s.455-470.
  • Halepoto, H., Tao G., Saleha N, ve Hafeezullah M. 2022. Bibliometric Analysis of Artificial Intelligence in Textiles. Materials 15(8), s.5-14.
  • Harwood, T., Jones, M. (2014) Mobile Eye-Tracking in Retail Research, Current Trends in Eye Tracking Research, Ed. Mike H. Matt E. Bruce Allen K. Ronan R. (pp. 183-199). Springer.
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  • Ito, K., & Speer, S. R. (2008). Anticipatory Effects of İntonation: Eye Movements During İnstructed Visual Search. Journal of memory and language, 58(2), s.541-573.
  • Karaman, D., Damar, M., & Özdağoğlu, G. (2021). Web of Science Penceresinden Türkiye Adresli Hukuk Yayınlarına Genel Bakış. Üniversite Araştırmaları Dergisi, 4(2), s.193-208.
  • Khushaba, R. N., Wise, C., Kodagoda, S., Louviere, J., Kahn, B. E., & Townsend, C. (2013). Consumer Neuroscience: Assessing The Brain Response To Marketing Stimuli Using Electroencephalogram (EEG) And Eye Tracking. Expert systems with applications, 40(9), s.3803-3812.
  • Kumar, H., Mathur, N., & Jauhari, S. (2016). Neuromarketing: A New Agenda for Marketing Researches With Particular Reference to Eye Tracking. International Journal of Core Engineering and Management, 3(2).
  • Kurzhals, K., Burch, M., Blascheck, T., Andrienko, G., Andrienko N., Weiskopf, D. (2015) A Task-Based View on the Visual Analysis of Eye-Tracking Data, Ed. Hans-Christian H. David H. Christopher R. J. Konrad P. Martin R. (pp. 3-22). Springer.
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  • Lahey, J. N., & Oxley, D. (2016). The Power of Eye Tracking in Economics Experiments. American Economic Review, 106(5), s.309-13.
  • Lohse, G. L., & Johnson, E. J. (1996). A Comparison of Two Process Tracing Methods for Choice Tasks. Organizational Behavior and Human Decision Processes, 68(1), s.28-43.
  • Lund, H. (2016). Eye Tracking in Library and İnformation Science: A Literature Review. Library Hi Tech, 34(4), 585-614.
  • Meißner, M., & Oll, J. (2019). The Promise of Eye-Tracking Methodology in Organizational Research: A Taxonomy, Review, and Future Avenues, Organizational Research Methods, 22(2), s.590-617.
  • Orquin, J. L., & Loose, S. M. (2013). Attention and Choice: A Review on Eye Movements in Decision Making. Acta psychologica, 144(1), s.190-206.
  • Ömür, S., Aydoğdu, A. G. (2017). Göz İzleme Araştırmaları ve İletişim Alanında Yeni Yönelimler. International Journal of Social Sciences and Education Research, 3(4), s.1296-1307.
  • Özdoğan, F. B. (2008). Göz İzleme ve Pazarlamada Kullanılması Üzerine Kavramsal Bir Çalışma, Gazi Üniversitesi Ticaret ve Turizm Eğitim Fakültesi Dergisi, (2), s.134-147.
  • Özer, E., & Özdemir, S. (2022). Okuma Araştırmalarında Geçmişten Günümüze Göz İzleme Tekniği. Ankara Üniversitesi Eğitim Bilimleri Fakültesi Özel Eğitim Dergisi, 23(3), 675-697.
  • Perianes-Rodriguez, A., Waltman, L. ve Van Eck, N.J. (2016), Constructing Bibliometric Networks: A Comparison Between Full and Fractional Counting, Journal of Informetrics, 10(4), s.1178-1195
  • Pieters, R., & Warlop, L. (1999). Visual Attention During Brand Choice: The İmpact of Time Pressure and Task Motivation. International Journal of Research in Marketing, 16(1), s.1-16.
  • Pieters, R., & Wedel, M. (2004). Attention Capture and Transfer İn Advertising: Brand, Pictorial, and Text-Size Effects. Journal of Marketing, 68(2), s.36-50.
  • Pieters, R., & Wedel, M. (2007). Goal Control of Attention To Advertising: The Yarbus implication, Journal of consumer research, 34(2), s.224-233.
  • Pieters, R., Rosbergen, E., & Wedel, M. (1999). Visual Attention to Repeated Print Advertising: A Test of Scanpath Theory, Journal of marketing research, 36(4), 4s.24-438.
  • Pieters, R., Warlop, L., & Wedel, M. (2002). Breaking Through The Clutter: Benefits of Advertisement Originality and Familiarity for Brand Attention and Memory. Management Science, 48(6), s.765-781.
  • Pieters, R., Wedel, M., & Batra, R. (2010). The Stopping Power of Advertising: Measures and Effects of Visual Complexity. Journal of Marketing, 74(5), s.48-60.
  • Poole, A., Ball, L.J., 2005. Eye Tracking in Human-Computer İnteraction and Usability Research: Current Status and Future Prospects. In: Ghaoui, C. (Ed.), Encyclopedia of Human-Computer Interaction. Idea Group, Hershey, PA, pp. 211–219.
  • Reutskaja, E., Nagel, R., Camerer, C. F., & Rangel, A. (2011). Search Dynamics in Consumer Choice Under Time Pressure: An Eye-Tracking Study, American Economic Review, 101(2), s.900-926.
  • Sağlam, Z., & Yılmaz, F. G. K. (2021). Eğitim Araştırmalarında Göz İzleme: Araştırmalardaki Eğilimlerin Belirlenmesi. Gazi Üniversitesi Gazi Eğitim Fakültesi Dergisi, 41(3), 1621-1649.
  • Santos, R. D. O. J., de Oliveira, J. H. C., Rocha, J. B., & Giraldi, J. D. M. E. (2015). Eye Tracking in Neuromarketing: A Research Agenda For Marketing Studies. International journal of psychological studies, 7(1), 32.
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  • Sharafi, Z., Sharif, B., Guéhéneuc, Y. G., Begel, A., Bednarik, R., ve Crosby, M. (2020). A Practical Guide on Conducting Eye Tracking Studies in Software Engineering. Empirical Software Engineering, 25(5), s.3128-3174.
  • Stapleton, T., Koo, H. S. (2017). Bicyclist Biomotion Visibility Aids: A 3D Eye-Tracking Analysis. International journal of clothing science and technology, 29(2), s.262-269.
  • Strzelecki, A. (2020). Eye-Tracking Studies of Web Search Engines: A Systematic Literature Review. Information, 11(6), 300.
  • Tarr, M. J., & Warren, W. H. (2002). Virtual Reality in Behavioral Neuroscience and Beyond. Nature Neuroscience, 5(11), s.1089-1092.
  • Teixeira, T., Wedel, M., & Pieters, R. (2012). Emotion-İnduced Engagement in İnternet Video Advertisements. Journal of marketing research, 49(2), s.144-159.
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A Bibliometric Analysıs of Eye-Tracking Method in Marketing Research

Year 2023, Volume: 23 Issue: 2, 1028 - 1045, 31.07.2023

Leyla Bezgin Ediş

https://doi.org/10.11616/asbi.1266941

Abstract

The eye-tracking method is used as a research technique in many fields. In this study, a bibliometric analysis of the use of eye tracking in the field of marketing was conducted. The bibliometric analysis in the research was carried out by scanning the words "marketing" and "eye-tracking" in the Web of Science database on September 10, 2022. 762 publications were reached as a result of the search: years, research areas, institutions, journals, citation numbers, and keywords. VOSviewer software, which is a text mining technique, was used in keyword analysis. According to the findings of the study, the number of publications on the eye-tracking technique in the field of marketing increased from 1996 to 2020. It was determined that most publications were made at Tilburg University in the Netherlands, and most publications were published in the Journal of Business Research. In the most cited publications on eye tracking in the field of marketing, it was seen that the focus was on advertising analysis, consumer attention, ad recall, store and product design, and labeling.

Keywords

Eye-Tracking Bibliometric Analysis Neuromarketing

References

  • Andersson, R., Nystrom, M., Holmqvist, K., 2010. Sampling Frequency and Eye-Tracking Measures: How Speed Affects Durations, Latencies, and More. Journal of Eye Movement Research, 3 (3), s.1-12.
  • Atabay, E., & Güzeller, C. O. (2021). A Bibliometric Study on Eye-Tracking Research in Tourism. Tourism: An International Interdisciplinary Journal, 69(4), s.595-610.
  • Atalay, A. S., Bodur, H. O., & Rasolofoarison, D. (2012). Shining in The Center: Central Gaze Cascade Effect on Product Choice. Journal of Consumer Research, 39(4), s.848-866.
  • Bal, D. & Bayçu, S. (2021). Göz İzleme Yöntemi: Halkla İlişkiler ve Reklamcılık Bağlamında Genel Bir Bakış. İnönü Üniversitesi İletişim Fakültesi Elektronik Dergisi (İNİF E-Dergi), 6(2), s.286-305.
  • Bergstrom, J.R., Schall, A.J. (2014). Eye Tracking in User Experience Design, USA: Elsevier Inc.
  • Bornmann, L., Mutz, R., Neuhaus, C., & Daniel, H. D. (2008). Citation counts for research evaluation: standards of good practice for analyzing bibliometric data and presenting and interpreting results. Ethics in science and environmental politics, 8(1), 93-102.
  • Bozoklu, Ç.P., Alkibay, S. (2017). Nöropazarlama Reklam Tasarımı ve Etik, Ankara: Siyasal Kitabevi.
  • Carter, B. T., & Luke, S. G. (2020). Best Practices in Eye Tracking Research. International Journal of Psychophysiology, 155, s.49-62.
  • Chadegani, A. A., Salehi, H., Yunus, M., Farhadi, H., Fooladi, M., Farhadi, M., &Ebrahim, N. A. (2013). A comparisonbetween two main academic literatüre collections: web of science and scopus data bases. Asian Social Science, 9(5), 18-26.
  • Chandon, P., Hutchinson, J. W., Bradlow, E. T., & Young, S. H. (2009). Does İn-Store Marketing Work? Effects of The Number and Position of Shelf Facings on Brand Attention and Evaluation At The Point of Purchase. Journal of marketing, 73(6), s.1-17.
  • Clement, J. (2007). Visual İnfluence on in-Store Buying Decisions: An Eye-Track Experiment on The Visual İnfluence of Packaging Design. Journal of marketing management, 23(9-10), s.917-928.
  • Çuhadar, M., Aşıroğlu, B., & Aksoy, S. I. (2021). Turizmde Göz İzleme Alanında Gerçekleştirilen Çalışmalara Yönelik Literatür Analizi. Journal of Tourism and Gastronomy Studies, 9(4), s.3036-3063.
  • Ding, X., & Yang, Z. (2020). Knowledge Mapping of Platform Research: A Visual Analysis Using Vosviewer and Citespace. Electronic Commerce Research, s.1-23.
  • Donthu, N., Kumar, S., Mukherjee, D., Pandey, N., & Lim, W. M. (2021). How To Conduct A Bibliometric Analysis: An Overview And Guidelines. Journal of Business Research, 133, s.285-296.
  • Duchowski AT (2007) Eye tracking methodology: Theory and practice. Springer, New York.
  • Duchowski, A. T. (2002). A Breadth-First Survey of Eye-Tracking Applications. Behavior Research Methods, Instruments, & Computers, 34(4), s.455-470.
  • Halepoto, H., Tao G., Saleha N, ve Hafeezullah M. 2022. Bibliometric Analysis of Artificial Intelligence in Textiles. Materials 15(8), s.5-14.
  • Harwood, T., Jones, M. (2014) Mobile Eye-Tracking in Retail Research, Current Trends in Eye Tracking Research, Ed. Mike H. Matt E. Bruce Allen K. Ronan R. (pp. 183-199). Springer.
  • Holmqvist, K., & Andersson, R. (2017). Eye tracking: A Comprehensive Guide To Methods. Paradigms and Measures.
  • Horsley, M. (2014) Eye Tracking as a Research Method in Social and Marketing Applications, Current Trends in Eye Tracking Research, Ed. Mike H. Matt E. Bruce Allen K. Ronan R. (pp. 179-182). Springer.
  • Huang, Y. F., Kuo, F. Y. (2011). An Eye‐Tracking İnvestigation of İnternet Consumers' Decision Deliberateness. Internet Research, 21(5), s.541-561.
  • Hvelplund, K. T. (2014). Eye Tracking And The Translation Process: Reflections on The Analysis and İnterpretation of Eye-Tracking Data. MonTI. Monografías de Traducción e Interpretación, s.201-223.
  • Ito, K., & Speer, S. R. (2008). Anticipatory Effects of İntonation: Eye Movements During İnstructed Visual Search. Journal of memory and language, 58(2), s.541-573.
  • Karaman, D., Damar, M., & Özdağoğlu, G. (2021). Web of Science Penceresinden Türkiye Adresli Hukuk Yayınlarına Genel Bakış. Üniversite Araştırmaları Dergisi, 4(2), s.193-208.
  • Khushaba, R. N., Wise, C., Kodagoda, S., Louviere, J., Kahn, B. E., & Townsend, C. (2013). Consumer Neuroscience: Assessing The Brain Response To Marketing Stimuli Using Electroencephalogram (EEG) And Eye Tracking. Expert systems with applications, 40(9), s.3803-3812.
  • Kumar, H., Mathur, N., & Jauhari, S. (2016). Neuromarketing: A New Agenda for Marketing Researches With Particular Reference to Eye Tracking. International Journal of Core Engineering and Management, 3(2).
  • Kurzhals, K., Burch, M., Blascheck, T., Andrienko, G., Andrienko N., Weiskopf, D. (2015) A Task-Based View on the Visual Analysis of Eye-Tracking Data, Ed. Hans-Christian H. David H. Christopher R. J. Konrad P. Martin R. (pp. 3-22). Springer.
  • Küçün, T.N. (2019). Sosyal Psikoloji Çerçevesinden Satın Alma Sürecinin Nöropazarlama Yöntemleri İle İncelenmesi, (Doktora Tezi), Trakya: Trakya Üniversitesi.
  • Lahey, J. N., & Oxley, D. (2016). The Power of Eye Tracking in Economics Experiments. American Economic Review, 106(5), s.309-13.
  • Lohse, G. L., & Johnson, E. J. (1996). A Comparison of Two Process Tracing Methods for Choice Tasks. Organizational Behavior and Human Decision Processes, 68(1), s.28-43.
  • Lund, H. (2016). Eye Tracking in Library and İnformation Science: A Literature Review. Library Hi Tech, 34(4), 585-614.
  • Meißner, M., & Oll, J. (2019). The Promise of Eye-Tracking Methodology in Organizational Research: A Taxonomy, Review, and Future Avenues, Organizational Research Methods, 22(2), s.590-617.
  • Orquin, J. L., & Loose, S. M. (2013). Attention and Choice: A Review on Eye Movements in Decision Making. Acta psychologica, 144(1), s.190-206.
  • Ömür, S., Aydoğdu, A. G. (2017). Göz İzleme Araştırmaları ve İletişim Alanında Yeni Yönelimler. International Journal of Social Sciences and Education Research, 3(4), s.1296-1307.
  • Özdoğan, F. B. (2008). Göz İzleme ve Pazarlamada Kullanılması Üzerine Kavramsal Bir Çalışma, Gazi Üniversitesi Ticaret ve Turizm Eğitim Fakültesi Dergisi, (2), s.134-147.
  • Özer, E., & Özdemir, S. (2022). Okuma Araştırmalarında Geçmişten Günümüze Göz İzleme Tekniği. Ankara Üniversitesi Eğitim Bilimleri Fakültesi Özel Eğitim Dergisi, 23(3), 675-697.
  • Perianes-Rodriguez, A., Waltman, L. ve Van Eck, N.J. (2016), Constructing Bibliometric Networks: A Comparison Between Full and Fractional Counting, Journal of Informetrics, 10(4), s.1178-1195
  • Pieters, R., & Warlop, L. (1999). Visual Attention During Brand Choice: The İmpact of Time Pressure and Task Motivation. International Journal of Research in Marketing, 16(1), s.1-16.
  • Pieters, R., & Wedel, M. (2004). Attention Capture and Transfer İn Advertising: Brand, Pictorial, and Text-Size Effects. Journal of Marketing, 68(2), s.36-50.
  • Pieters, R., & Wedel, M. (2007). Goal Control of Attention To Advertising: The Yarbus implication, Journal of consumer research, 34(2), s.224-233.
  • Pieters, R., Rosbergen, E., & Wedel, M. (1999). Visual Attention to Repeated Print Advertising: A Test of Scanpath Theory, Journal of marketing research, 36(4), 4s.24-438.
  • Pieters, R., Warlop, L., & Wedel, M. (2002). Breaking Through The Clutter: Benefits of Advertisement Originality and Familiarity for Brand Attention and Memory. Management Science, 48(6), s.765-781.
  • Pieters, R., Wedel, M., & Batra, R. (2010). The Stopping Power of Advertising: Measures and Effects of Visual Complexity. Journal of Marketing, 74(5), s.48-60.
  • Poole, A., Ball, L.J., 2005. Eye Tracking in Human-Computer İnteraction and Usability Research: Current Status and Future Prospects. In: Ghaoui, C. (Ed.), Encyclopedia of Human-Computer Interaction. Idea Group, Hershey, PA, pp. 211–219.
  • Reutskaja, E., Nagel, R., Camerer, C. F., & Rangel, A. (2011). Search Dynamics in Consumer Choice Under Time Pressure: An Eye-Tracking Study, American Economic Review, 101(2), s.900-926.
  • Sağlam, Z., & Yılmaz, F. G. K. (2021). Eğitim Araştırmalarında Göz İzleme: Araştırmalardaki Eğilimlerin Belirlenmesi. Gazi Üniversitesi Gazi Eğitim Fakültesi Dergisi, 41(3), 1621-1649.
  • Santos, R. D. O. J., de Oliveira, J. H. C., Rocha, J. B., & Giraldi, J. D. M. E. (2015). Eye Tracking in Neuromarketing: A Research Agenda For Marketing Studies. International journal of psychological studies, 7(1), 32.
  • Scott, N., Zhang, R., Le, D., & Moyle, B. (2019). A Review of Eye-Tracking Research in Tourism. Current Issues in Tourism, 22(10), s.1244-1261.
  • Sharafi, Z., Sharif, B., Guéhéneuc, Y. G., Begel, A., Bednarik, R., ve Crosby, M. (2020). A Practical Guide on Conducting Eye Tracking Studies in Software Engineering. Empirical Software Engineering, 25(5), s.3128-3174.
  • Stapleton, T., Koo, H. S. (2017). Bicyclist Biomotion Visibility Aids: A 3D Eye-Tracking Analysis. International journal of clothing science and technology, 29(2), s.262-269.
  • Strzelecki, A. (2020). Eye-Tracking Studies of Web Search Engines: A Systematic Literature Review. Information, 11(6), 300.
  • Tarr, M. J., & Warren, W. H. (2002). Virtual Reality in Behavioral Neuroscience and Beyond. Nature Neuroscience, 5(11), s.1089-1092.
  • Teixeira, T., Wedel, M., & Pieters, R. (2012). Emotion-İnduced Engagement in İnternet Video Advertisements. Journal of marketing research, 49(2), s.144-159.
  • Thelwall, M. (2008). Bibliometrics to webometrics Journal of Information Science, 34(4), s.605–621.
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There are 61 citations in total.

Details

Primary Language Turkish
Journal Section Research Articles
Authors

Leyla Bezgin Ediş 0000-0002-5667-9791

Early Pub Date July 31, 2023
Publication Date July 31, 2023
Submission Date March 17, 2023
Published in Issue Year 2023 Volume: 23 Issue: 2

Cite

APA Bezgin Ediş, L. (2023). Pazarlama Araştırmalarında Göz İzleme Yöntemine İlişkin Bibliyometrik Bir Analiz. Abant Sosyal Bilimler Dergisi, 23(2), 1028-1045. https://doi.org/10.11616/asbi.1266941
AMA Bezgin Ediş L. Pazarlama Araştırmalarında Göz İzleme Yöntemine İlişkin Bibliyometrik Bir Analiz. ASBİ. July 2023;23(2):1028-1045. doi:10.11616/asbi.1266941
Chicago Bezgin Ediş, Leyla. “Pazarlama Araştırmalarında Göz İzleme Yöntemine İlişkin Bibliyometrik Bir Analiz”. Abant Sosyal Bilimler Dergisi 23, no. 2 (July 2023): 1028-45. https://doi.org/10.11616/asbi.1266941.
EndNote Bezgin Ediş L (July 1, 2023) Pazarlama Araştırmalarında Göz İzleme Yöntemine İlişkin Bibliyometrik Bir Analiz. Abant Sosyal Bilimler Dergisi 23 2 1028–1045.
IEEE L. Bezgin Ediş, “Pazarlama Araştırmalarında Göz İzleme Yöntemine İlişkin Bibliyometrik Bir Analiz”, ASBİ, vol. 23, no. 2, pp. 1028–1045, 2023, doi: 10.11616/asbi.1266941.
ISNAD Bezgin Ediş, Leyla. “Pazarlama Araştırmalarında Göz İzleme Yöntemine İlişkin Bibliyometrik Bir Analiz”. Abant Sosyal Bilimler Dergisi 23/2 (July 2023), 1028-1045. https://doi.org/10.11616/asbi.1266941.
JAMA Bezgin Ediş L. Pazarlama Araştırmalarında Göz İzleme Yöntemine İlişkin Bibliyometrik Bir Analiz. ASBİ. 2023;23:1028–1045.
MLA Bezgin Ediş, Leyla. “Pazarlama Araştırmalarında Göz İzleme Yöntemine İlişkin Bibliyometrik Bir Analiz”. Abant Sosyal Bilimler Dergisi, vol. 23, no. 2, 2023, pp. 1028-45, doi:10.11616/asbi.1266941.
Vancouver Bezgin Ediş L. Pazarlama Araştırmalarında Göz İzleme Yöntemine İlişkin Bibliyometrik Bir Analiz. ASBİ. 2023;23(2):1028-45.
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