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Bibliometric Analysis of Brand Citizenship Behaviour Literature

Year 2023, Volume: 23 Issue: 3, 1532 - 1551, 30.11.2023
https://doi.org/10.11616/asbi.1327921

Abstract

The aim of this study is to make the existing body of knowledge visible by systematically examining the publications on brand citizenship behaviour and thus to draw a road map for future research to contribute to this body of knowledge. Bibliometric analysis was performed with the data obtained from Web of Science Core Collection (WOS) and Scopus databases through R software. As a result of the analyses, the performances of publications, sources, authors, countries and words related to brand citizenship behaviour according to citation and frequency criteria were determined; conceptual, intellectual and social structures formed within the framework of the subject were made visible. With this study, it has been tried to evaluate the scientific publication performances of institutions, countries and authors related to the concept, to identify the most important journals and articles published, to ensure that future researches do not repeat each other, to guide researchers in determining the subject of study, to determine whether this concept has been sufficiently researched and thus to complete the research gap in the literature.

References

  • Aaker, D. (2014), Markalama: Başarıya Ulaştıran 20 Temel İlke, (Çev.: N. Özata), İstanbul: MediaCat Kitapları.
  • Aria, M. ve Cuccurullo, C. (2017), Bibliometrix: An R-Tool for Comprehensive Science Mapping Analysis, Journal of Informetrics, 11(4), s.959-975.
  • Atabay, E., Çizel, B. ve Ajanovic, E. (2019), Akıllı Şehir Araştırmalarının R Programı İle Bibliometrik Analizi, (Ed.:, O. Emir), 20. Ulusal Turizm Kongresi, Cilt 3. Akıllı şehirler, s.1130-1137, Eskişehir: Anadolu Üniversitesi Basımevi.
  • Atalay, A. (2019), Marka Yönelimi, Marka Vatandaşlık Davranışı ve İşletme Performansı Arasındaki İlişki: Sağlık Sektörü Üzerine Bir Analiz, Yüksek lisans tezi, Başkent Üniversitesi Sosyal Bilimler Enstitüsü, Ankara.
  • Aydon, J. (2009), “Both Sides Now”: Aligning External and Internal Branding for a Socially Responsible Era, Marketing Intelligence & Planning, 27(5), s.681-697.
  • Baker, T. L., Rapp, A., Meyer, T. ve Mullins, R. (2014), The Role of Brand Communications on Front Line Service Employee Beliefs, Behaviors, and Performance, Journal of the Academy of Marketing Science, 42, s.642-657.
  • Barros-Arrieta, D. ve García-Cali, E. (2021), Internal Branding: Conceptualization from a Literature Review and Opportunities for Future Research, Journal of Brand Management, 28, s.133-151.
  • Bell, S. J., Mengüç, B. ve Stefani, S. L. (2004), When Customers Disappoint: A Model of Relational Internal Marketing and Customer Complaints, Journal of the Academy of Marketing Science, 32(2), s.112-126.
  • Berry, L. (1981), Internal Marketing: The Key to External Marketing Success, Journal of Retail Banking, 3(1), s.25-28.
  • Burmann, C. ve Zeplin, S. (2005), Building Brand Commitment: A Behavioral Approach to Internal Brand Management, Journal of Brand Management, 12(4), s.279-300.
  • Burmann, C., Zeplin, S. ve Riley, N. (2009), Key Determinants of Internal Brand Management Success: An Exploratory Empirical Analysis, Journal of Brand Management, 16, s.264-284.
  • Chang, A., Chiang, H.-H. ve Han, T.-S. (2012), A Multilevel Investigation of Relationships among Brand-Centered HRM, Brand Psychological Ownership, Brand Citizenship Behaviors, and Customer Satisfaction, European Journal of Marketing, 46(5), s.626-662.
  • Cheung, C., Kong, H. ve Song, H. (2014), How to Influence Hospitality Employee Perceptions on Hotel Brand Performance?, International Journal of Contemporary Hospitality Management, 26(8), s.1162-1178.
  • Damar, A. ve Eskiler, E. (2019), Örgütsel Vatandaşlıktan Marka Vatandaşlığına, (Ed.: M. Kamışlı), İşletme ve Finans Yazıları-III, s.255-270, İstanbul: Beta Basım Yayım Dağıtım.
  • Donthu, N., Kumar, S., Mukherjee, D., Pandey, N. ve Lim, W. M. (2021), How to Conduct a Bibliometric Analysis: An Overview and Guidelines, Journal of Business Research, 133, s.285-296.
  • Du Preez, R., Bendixen, M. ve Abratt, R. (2017), The Behavioral Consequences of Internal Brand Management among Frontline Employees, Journal of Product & Brand Management, 26(3), s.251-261.
  • Du Preez, R. ve Bendixen, M. (2015), The Impact of Internal Brand Management on Employee Job Satisfaction, Brand Commitment and Intention to Stay, International Journal of Bank Marketing, 33(1), s.78-91.
  • Düger, Y. S. ve Taşkın, E. (2017), İçsel Markalaşma, Marka Vatandaşlığı Davranışı ve Marka Bağlılığı Arasındaki İlişki, IREM, 5(4), s.78-96.
  • Erkmen, E. ve Hancer, M. (2015), Linking Brand Commitment and Brand Citizenship Behaviors of Airline Employees: “The Role of Trust”, Journal of Air Transport Management, 42, s.47-54.
  • Evren, S. ve Kozak, N. (2014), Bibliometric Analysis of Tourism and Hospitality Related Articles Published in Turkey, Anatolia, 25(1), s.61–80.
  • Ferdous, A. S., Herington, C. ve Merrilees. B. (2013), Developing an Integrative Model of Internal and External Marketing, Journal of Strategic Marketing, 21(7), s.637-649.
  • Ferreira, F. A. F. (2018), Mapping the Field of Arts-Based Management: Bibliographic Coupling and Co-Citation Analyses, Journal of Business Research, 85, s.348-357.
  • Groos, O. V. ve Pritchard, A. (1969), Documentation Notes, Journal of Documentation, 25(4), s.344-349.
  • Grönroos, C. (1981), Internal Marketing–An Integral Part of Marketing Theory, Marketing of Services, s.236-238.
  • Helm, S. V., Renk, U. ve Mishra, A. (2016), Exploring The Impact of Employees’ Self-Concept, Brand İdentification and Brand Pride on Brand Citizenship Behaviors, European Journal of Marketing, 50(1-2), 58-77.
  • Hughes, D. E. ve Ahearne, M. (2010), Energizing the Reseller's Sales Force: The Power of Brand Identification, Journal of Marketing, 74(4), s.81-96.
  • Kahraman, A. ve Ay, C. (2015), İçsel Markalaşma Uygulamalarıyla Markanın Örgüt İçerisinde Tutundurulması: ARKAS Holding Örnek Olayı, Yönetim ve Ekonomi, 22(2), s.341-353.
  • Kandampully, J., Zhang, T. (C). ve Bilgihan, A. (2015), Customer Loyalty: A Review and Future Directions with A Special Focus on the Hospitality Industry, International Journal of Contemporary Hospitality Management, 27(3), s.379-414.
  • Kang, D. (2016), Turning Inside Out: Perceived Internal Branding in Customer-Firm Relationship Building, Journal of Services Marketing, 30(4), s.462-475.
  • Karayel, T. ve Kurutkan, M. N. (2022), Covid 19 Sürecinde Yapay Zekâ ve Bileşenleri ile ilgili Yayınların Bibliyometrik Analizi, Sağlık Akademisyenleri Dergisi, 9(3), s.220-233.
  • Keller, K. L. (2019), Stratejik Marka Yönetimi-İnşası, Ölçümü ve Marka Sermayesinin Yönetimi, (Çev. Ed.: A. Candemir), (Çev.: E. Yücel), Markalar ve Marka Yönetimi, 4. Basımdan Çeviri, s. 1-38, 2013, 4th Ed., Ankara: Nobel Akademik Yayıncılık.
  • King, C. ve Grace, D. (2009), Employee Based Brand Equity: A Third Perspective, Services Marketing Quarterly, 30(2), 122-147.
  • King, C. ve Grace, D. (2012), Examining the Antecedents of Positive Employee Brand‐Related Attitudes and Behaviours, European Journal of Marketing, 46(3/4), 469-488.
  • Kişi, N. (2022), İnsan Kaynakları Yönetiminde Yapay Zeka: Bibliyometrik Bir Analiz, Journal of Research in Business, 7(2), s.490-514.
  • Kurnaz, A. (2021), Etnosentrizm ile ilgili Çalışmaların Bibliyometrik Analizi, Beykoz Akademi Dergisi, 9(2), s.98-118.
  • Morhart, F. M., Herzog, W. ve Tomczak, T. (2009), Brand-Specific Leadership: Turning Employees into Brand Champions, Journal of Marketing, 73(5), s.122-142.
  • Muthuveloo, R., Shanmugam, N. ve Teoh, A. P. (2017), The Impact of Tacit Knowledge Management on Organizational Performance: Evidence from Malaysia, Asia Pacific Management Review, 22(4), s.192-201.
  • Nyadzayo, M. W., Matanda, M. J. ve Ewing, M. T. (2011), Brand Relationships and Brand Equity in Franchising, Industrial Marketing Management, 40(7), s.1103-1115.
  • Organ, D.W. (1988), Organizational Citizenship Behaviour: The Good Soldier Syndrome, Lexington: Lexington Book.
  • Öztürk, M., Eryeşil, K. ve Damar, A. (2018), Psikolojik Sözleşme Algısının Örgütsel Vatandaşlık Davranışı Üzerindeki Etkisinde Örgütsel Güvenin Aracılık Rolü, Electronic Turkish Studies, 13(26), s.985-1000.
  • Paul, J. ve Sahadev, S. (2018), Service Failure and Problems: Internal Marketing Solutions for Facing the Future, Journal of Retailing and Consumer Services, 40(November2016), s.304-311.
  • Piehler, R., King, C., Burmann, C. ve Xiong, L. (2016), The Importance of Employee Brand Understanding, Brand Identification, and Brand Commitment in Realizing Brand Citizenship Behaviour, European Journal of Marketing, 50(9/10), s.1575-1601.
  • Porricelli, S. M. Yurova, Y., Abratt, R. ve Bendixen, M. (2014), Antecedents of Brand Citizenship Behavior in Retailing, Journal of Retailing and Consumer Services, 21, s.745-752.
  • Qaisar, F. S. ve Muhamad, N. (2021), Internal Marketing: A Review and Future Research Agenda, Asia Pacific Business Review, 27(2), 267-300.
  • Ravens, C. (2014), Internal Brand Management in an International Context, Innovatives Markenmanagement Band 47, Germany: Springer Gabler.
  • Rodrigues, A. P. ve Pinho, J. C. (2012), The Impact of Internal and External Market Orientation on Performance in Local Public Organisations, Marketing Intelligence & Planning, 30(3), s.284-306.
  • Shaari, H., Salleh M. S. ve Hussin, Z. (2015), The Effect of Brand Leadership Styles on Employees’ Brand Citizenship Behavior, Asian Social Science, 11(18), s.86-92.
  • Taşkın, E. (2007), Marka & Marka Stratejileri, Yargı Yayınevi.
  • Turgut, A. (2023), Lojistik ve Tedarik Zincirinde Yapay Zekâ Çalışmaları: Bibliyometrik Bir Analiz, Alanya Akademik Bakış Dergisi, 7(1), s.461-480.
  • TDK, (Türk Dil Kurumu), (2023), Marka, Güncel Türkçe sözlük, https://sozluk.gov.tr/, (Erişim Tarihi: 07.04.2023).
  • Uçanok, B. ve Karabati, S. (2013), The Role of Work Centrality in the Relationship between Work Alienation and Organisational Commitment: A Study of Turkish SMEs, Human Resource Development Quarterly, 24(1), s.89-129.
  • Wang, H., Law, K. S., Hackett, R. D., Wang, D. ve Chen, Z. X. (2005), Leader-Member Exchange as a Mediator of the Relationship between Transformational Leadership and Followers' Performance and Organizational Citizenship Behavior, Academy of Management Journal, 48(3), s.420-432.
  • Yang, J.-T., Wan, C.-S. ve Wu, C.-W. (2015), Effect of Internal Branding on Employee Brand Commitment and Behavior in Hospitality, Tourism and Hospitality Research, 15(4), s.267-280.
  • Yay, Ö., Güneri, B. ve Atabay, E. (2022), Turizmde Sosyal Medya Araştırmalarına Panoramik Bir İnceleme, Güncel Turizm Araştırmaları Dergisi, 6(2), s.115-132.

Marka Vatandaşlık Davranışı Literatürünün Bibliyometrik Analizi

Year 2023, Volume: 23 Issue: 3, 1532 - 1551, 30.11.2023
https://doi.org/10.11616/asbi.1327921

Abstract

Bu çalışmanın amacı marka vatandaşlık davranışıyla ilgili yayınların sistematik olarak incelenmesiyle mevcut bilgi birikimini görünür hale getirmek ve böylelikle daha sonraki araştırmaların bu bilgi birikimine katkı sağlayabilmeleri için bir yol haritası çizebilmektir. Web of Science Core Collection (WOS) ve Scopus veri tabanlarından elde edilen verilerle R programı aracılığıyla bibliyometrik analiz yapılmıştır. Analizler sonucunda marka vatandaşlık davranışıyla ilgili yayınların, kaynakların, yazarların, ülkelerin ve kelimelerin atıf ve sıklık ölçütlerine göre performansları belirlenmiş; konu çerçevesinde oluşan kavramsal, entelektüel ve sosyal yapılar görünür hale getirilmiştir. Yapılan bu çalışmayla kavram ile ilgili kurumların, ülkelerin ve yazarların bilimsel yayın performansları değerlendirilmeye, yayın yapılan en önemli dergileri ve makaleleri tespit etmeye, bundan sonra yapılacak araştırmaların birbirini tekrar etmemesini sağlamaya, araştırmacılara çalışma konusu belirlemede rehberlik etmeye, bu kavramın yeterince araştırılıp araştırılmadığı belirlenmeye ve böylelikle literatürdeki araştırma boşluğunu tamamlanmaya çalışılmıştır.

References

  • Aaker, D. (2014), Markalama: Başarıya Ulaştıran 20 Temel İlke, (Çev.: N. Özata), İstanbul: MediaCat Kitapları.
  • Aria, M. ve Cuccurullo, C. (2017), Bibliometrix: An R-Tool for Comprehensive Science Mapping Analysis, Journal of Informetrics, 11(4), s.959-975.
  • Atabay, E., Çizel, B. ve Ajanovic, E. (2019), Akıllı Şehir Araştırmalarının R Programı İle Bibliometrik Analizi, (Ed.:, O. Emir), 20. Ulusal Turizm Kongresi, Cilt 3. Akıllı şehirler, s.1130-1137, Eskişehir: Anadolu Üniversitesi Basımevi.
  • Atalay, A. (2019), Marka Yönelimi, Marka Vatandaşlık Davranışı ve İşletme Performansı Arasındaki İlişki: Sağlık Sektörü Üzerine Bir Analiz, Yüksek lisans tezi, Başkent Üniversitesi Sosyal Bilimler Enstitüsü, Ankara.
  • Aydon, J. (2009), “Both Sides Now”: Aligning External and Internal Branding for a Socially Responsible Era, Marketing Intelligence & Planning, 27(5), s.681-697.
  • Baker, T. L., Rapp, A., Meyer, T. ve Mullins, R. (2014), The Role of Brand Communications on Front Line Service Employee Beliefs, Behaviors, and Performance, Journal of the Academy of Marketing Science, 42, s.642-657.
  • Barros-Arrieta, D. ve García-Cali, E. (2021), Internal Branding: Conceptualization from a Literature Review and Opportunities for Future Research, Journal of Brand Management, 28, s.133-151.
  • Bell, S. J., Mengüç, B. ve Stefani, S. L. (2004), When Customers Disappoint: A Model of Relational Internal Marketing and Customer Complaints, Journal of the Academy of Marketing Science, 32(2), s.112-126.
  • Berry, L. (1981), Internal Marketing: The Key to External Marketing Success, Journal of Retail Banking, 3(1), s.25-28.
  • Burmann, C. ve Zeplin, S. (2005), Building Brand Commitment: A Behavioral Approach to Internal Brand Management, Journal of Brand Management, 12(4), s.279-300.
  • Burmann, C., Zeplin, S. ve Riley, N. (2009), Key Determinants of Internal Brand Management Success: An Exploratory Empirical Analysis, Journal of Brand Management, 16, s.264-284.
  • Chang, A., Chiang, H.-H. ve Han, T.-S. (2012), A Multilevel Investigation of Relationships among Brand-Centered HRM, Brand Psychological Ownership, Brand Citizenship Behaviors, and Customer Satisfaction, European Journal of Marketing, 46(5), s.626-662.
  • Cheung, C., Kong, H. ve Song, H. (2014), How to Influence Hospitality Employee Perceptions on Hotel Brand Performance?, International Journal of Contemporary Hospitality Management, 26(8), s.1162-1178.
  • Damar, A. ve Eskiler, E. (2019), Örgütsel Vatandaşlıktan Marka Vatandaşlığına, (Ed.: M. Kamışlı), İşletme ve Finans Yazıları-III, s.255-270, İstanbul: Beta Basım Yayım Dağıtım.
  • Donthu, N., Kumar, S., Mukherjee, D., Pandey, N. ve Lim, W. M. (2021), How to Conduct a Bibliometric Analysis: An Overview and Guidelines, Journal of Business Research, 133, s.285-296.
  • Du Preez, R., Bendixen, M. ve Abratt, R. (2017), The Behavioral Consequences of Internal Brand Management among Frontline Employees, Journal of Product & Brand Management, 26(3), s.251-261.
  • Du Preez, R. ve Bendixen, M. (2015), The Impact of Internal Brand Management on Employee Job Satisfaction, Brand Commitment and Intention to Stay, International Journal of Bank Marketing, 33(1), s.78-91.
  • Düger, Y. S. ve Taşkın, E. (2017), İçsel Markalaşma, Marka Vatandaşlığı Davranışı ve Marka Bağlılığı Arasındaki İlişki, IREM, 5(4), s.78-96.
  • Erkmen, E. ve Hancer, M. (2015), Linking Brand Commitment and Brand Citizenship Behaviors of Airline Employees: “The Role of Trust”, Journal of Air Transport Management, 42, s.47-54.
  • Evren, S. ve Kozak, N. (2014), Bibliometric Analysis of Tourism and Hospitality Related Articles Published in Turkey, Anatolia, 25(1), s.61–80.
  • Ferdous, A. S., Herington, C. ve Merrilees. B. (2013), Developing an Integrative Model of Internal and External Marketing, Journal of Strategic Marketing, 21(7), s.637-649.
  • Ferreira, F. A. F. (2018), Mapping the Field of Arts-Based Management: Bibliographic Coupling and Co-Citation Analyses, Journal of Business Research, 85, s.348-357.
  • Groos, O. V. ve Pritchard, A. (1969), Documentation Notes, Journal of Documentation, 25(4), s.344-349.
  • Grönroos, C. (1981), Internal Marketing–An Integral Part of Marketing Theory, Marketing of Services, s.236-238.
  • Helm, S. V., Renk, U. ve Mishra, A. (2016), Exploring The Impact of Employees’ Self-Concept, Brand İdentification and Brand Pride on Brand Citizenship Behaviors, European Journal of Marketing, 50(1-2), 58-77.
  • Hughes, D. E. ve Ahearne, M. (2010), Energizing the Reseller's Sales Force: The Power of Brand Identification, Journal of Marketing, 74(4), s.81-96.
  • Kahraman, A. ve Ay, C. (2015), İçsel Markalaşma Uygulamalarıyla Markanın Örgüt İçerisinde Tutundurulması: ARKAS Holding Örnek Olayı, Yönetim ve Ekonomi, 22(2), s.341-353.
  • Kandampully, J., Zhang, T. (C). ve Bilgihan, A. (2015), Customer Loyalty: A Review and Future Directions with A Special Focus on the Hospitality Industry, International Journal of Contemporary Hospitality Management, 27(3), s.379-414.
  • Kang, D. (2016), Turning Inside Out: Perceived Internal Branding in Customer-Firm Relationship Building, Journal of Services Marketing, 30(4), s.462-475.
  • Karayel, T. ve Kurutkan, M. N. (2022), Covid 19 Sürecinde Yapay Zekâ ve Bileşenleri ile ilgili Yayınların Bibliyometrik Analizi, Sağlık Akademisyenleri Dergisi, 9(3), s.220-233.
  • Keller, K. L. (2019), Stratejik Marka Yönetimi-İnşası, Ölçümü ve Marka Sermayesinin Yönetimi, (Çev. Ed.: A. Candemir), (Çev.: E. Yücel), Markalar ve Marka Yönetimi, 4. Basımdan Çeviri, s. 1-38, 2013, 4th Ed., Ankara: Nobel Akademik Yayıncılık.
  • King, C. ve Grace, D. (2009), Employee Based Brand Equity: A Third Perspective, Services Marketing Quarterly, 30(2), 122-147.
  • King, C. ve Grace, D. (2012), Examining the Antecedents of Positive Employee Brand‐Related Attitudes and Behaviours, European Journal of Marketing, 46(3/4), 469-488.
  • Kişi, N. (2022), İnsan Kaynakları Yönetiminde Yapay Zeka: Bibliyometrik Bir Analiz, Journal of Research in Business, 7(2), s.490-514.
  • Kurnaz, A. (2021), Etnosentrizm ile ilgili Çalışmaların Bibliyometrik Analizi, Beykoz Akademi Dergisi, 9(2), s.98-118.
  • Morhart, F. M., Herzog, W. ve Tomczak, T. (2009), Brand-Specific Leadership: Turning Employees into Brand Champions, Journal of Marketing, 73(5), s.122-142.
  • Muthuveloo, R., Shanmugam, N. ve Teoh, A. P. (2017), The Impact of Tacit Knowledge Management on Organizational Performance: Evidence from Malaysia, Asia Pacific Management Review, 22(4), s.192-201.
  • Nyadzayo, M. W., Matanda, M. J. ve Ewing, M. T. (2011), Brand Relationships and Brand Equity in Franchising, Industrial Marketing Management, 40(7), s.1103-1115.
  • Organ, D.W. (1988), Organizational Citizenship Behaviour: The Good Soldier Syndrome, Lexington: Lexington Book.
  • Öztürk, M., Eryeşil, K. ve Damar, A. (2018), Psikolojik Sözleşme Algısının Örgütsel Vatandaşlık Davranışı Üzerindeki Etkisinde Örgütsel Güvenin Aracılık Rolü, Electronic Turkish Studies, 13(26), s.985-1000.
  • Paul, J. ve Sahadev, S. (2018), Service Failure and Problems: Internal Marketing Solutions for Facing the Future, Journal of Retailing and Consumer Services, 40(November2016), s.304-311.
  • Piehler, R., King, C., Burmann, C. ve Xiong, L. (2016), The Importance of Employee Brand Understanding, Brand Identification, and Brand Commitment in Realizing Brand Citizenship Behaviour, European Journal of Marketing, 50(9/10), s.1575-1601.
  • Porricelli, S. M. Yurova, Y., Abratt, R. ve Bendixen, M. (2014), Antecedents of Brand Citizenship Behavior in Retailing, Journal of Retailing and Consumer Services, 21, s.745-752.
  • Qaisar, F. S. ve Muhamad, N. (2021), Internal Marketing: A Review and Future Research Agenda, Asia Pacific Business Review, 27(2), 267-300.
  • Ravens, C. (2014), Internal Brand Management in an International Context, Innovatives Markenmanagement Band 47, Germany: Springer Gabler.
  • Rodrigues, A. P. ve Pinho, J. C. (2012), The Impact of Internal and External Market Orientation on Performance in Local Public Organisations, Marketing Intelligence & Planning, 30(3), s.284-306.
  • Shaari, H., Salleh M. S. ve Hussin, Z. (2015), The Effect of Brand Leadership Styles on Employees’ Brand Citizenship Behavior, Asian Social Science, 11(18), s.86-92.
  • Taşkın, E. (2007), Marka & Marka Stratejileri, Yargı Yayınevi.
  • Turgut, A. (2023), Lojistik ve Tedarik Zincirinde Yapay Zekâ Çalışmaları: Bibliyometrik Bir Analiz, Alanya Akademik Bakış Dergisi, 7(1), s.461-480.
  • TDK, (Türk Dil Kurumu), (2023), Marka, Güncel Türkçe sözlük, https://sozluk.gov.tr/, (Erişim Tarihi: 07.04.2023).
  • Uçanok, B. ve Karabati, S. (2013), The Role of Work Centrality in the Relationship between Work Alienation and Organisational Commitment: A Study of Turkish SMEs, Human Resource Development Quarterly, 24(1), s.89-129.
  • Wang, H., Law, K. S., Hackett, R. D., Wang, D. ve Chen, Z. X. (2005), Leader-Member Exchange as a Mediator of the Relationship between Transformational Leadership and Followers' Performance and Organizational Citizenship Behavior, Academy of Management Journal, 48(3), s.420-432.
  • Yang, J.-T., Wan, C.-S. ve Wu, C.-W. (2015), Effect of Internal Branding on Employee Brand Commitment and Behavior in Hospitality, Tourism and Hospitality Research, 15(4), s.267-280.
  • Yay, Ö., Güneri, B. ve Atabay, E. (2022), Turizmde Sosyal Medya Araştırmalarına Panoramik Bir İnceleme, Güncel Turizm Araştırmaları Dergisi, 6(2), s.115-132.
There are 54 citations in total.

Details

Primary Language Turkish
Subjects Marketing (Other), Organisational Behaviour
Journal Section Research Articles
Authors

Bengü Hırlak 0000-0001-6345-0074

Emre Çolakoğlu 0000-0002-0075-4684

Early Pub Date November 30, 2023
Publication Date November 30, 2023
Submission Date July 15, 2023
Published in Issue Year 2023 Volume: 23 Issue: 3

Cite

APA Hırlak, B., & Çolakoğlu, E. (2023). Marka Vatandaşlık Davranışı Literatürünün Bibliyometrik Analizi. Abant Sosyal Bilimler Dergisi, 23(3), 1532-1551. https://doi.org/10.11616/asbi.1327921
AMA Hırlak B, Çolakoğlu E. Marka Vatandaşlık Davranışı Literatürünün Bibliyometrik Analizi. ASBİ. November 2023;23(3):1532-1551. doi:10.11616/asbi.1327921
Chicago Hırlak, Bengü, and Emre Çolakoğlu. “Marka Vatandaşlık Davranışı Literatürünün Bibliyometrik Analizi”. Abant Sosyal Bilimler Dergisi 23, no. 3 (November 2023): 1532-51. https://doi.org/10.11616/asbi.1327921.
EndNote Hırlak B, Çolakoğlu E (November 1, 2023) Marka Vatandaşlık Davranışı Literatürünün Bibliyometrik Analizi. Abant Sosyal Bilimler Dergisi 23 3 1532–1551.
IEEE B. Hırlak and E. Çolakoğlu, “Marka Vatandaşlık Davranışı Literatürünün Bibliyometrik Analizi”, ASBİ, vol. 23, no. 3, pp. 1532–1551, 2023, doi: 10.11616/asbi.1327921.
ISNAD Hırlak, Bengü - Çolakoğlu, Emre. “Marka Vatandaşlık Davranışı Literatürünün Bibliyometrik Analizi”. Abant Sosyal Bilimler Dergisi 23/3 (November 2023), 1532-1551. https://doi.org/10.11616/asbi.1327921.
JAMA Hırlak B, Çolakoğlu E. Marka Vatandaşlık Davranışı Literatürünün Bibliyometrik Analizi. ASBİ. 2023;23:1532–1551.
MLA Hırlak, Bengü and Emre Çolakoğlu. “Marka Vatandaşlık Davranışı Literatürünün Bibliyometrik Analizi”. Abant Sosyal Bilimler Dergisi, vol. 23, no. 3, 2023, pp. 1532-51, doi:10.11616/asbi.1327921.
Vancouver Hırlak B, Çolakoğlu E. Marka Vatandaşlık Davranışı Literatürünün Bibliyometrik Analizi. ASBİ. 2023;23(3):1532-51.