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Analysis of Perceptions Regarding Digital Transformation by Technology Ready Kahramanmaraş Sutcu Imam University Vocational Students

Year 2022, Volume: 6 Issue: 2, 78 - 89, 31.12.2022
https://doi.org/10.47257/busad.1214570

Abstract

The digital transformation process, which is also named Industry 4.0, has started with increasing momentum and continuous development of digital technologies. In this process, people met many new technologies such as the internet of things, cyber-physical systems, cloud computing, big data, blockchain, and autonomous robots, and these technologies were first used in production. But this transformation has begun to affect not only production but also social and business life. So much so that, day by day, it affects more and more intensely the way individuals do business, their organizational structures, their management strategies, and even their lifestyles and value understandings.
This study, it is aimed to determine the various factors that affect the perspective of the VHS students, who will be employed as the intermediate staff of the future, to digital technology. For this purpose, based on the Technology Readiness and Acceptance Model (TRAM) theory, students' level of adoption of this technology, their usage intentions, and their behaviours were examined.
In the study, the questionnaire technique was used, which is a quantitative approach, and the variables were adapted based on the digital transformation process. The questionnaires were applied to 779 students in 26 departments in 6 vocational schools within Kahramanmaraş Sütçü İmam University.
Frequency analysis, factor analysis, validity and reliability analysis, correlation, and regression analysis were performed in the study. As a result of the analysis, it was found that optimism, innovativeness, discomfort, and insecurity positively affected perceived usefulness and perceived ease of use. It has been found that these have positive effects on the intention to use and actual use

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Dijital Dönüşüme Dair Algıların Teknolojiye Hazir Olma ve Kabul Modeli (TRAM) ile Analizi: Kahramanmaraş Sütçü İmam Üniversitesi MYO Öğrencileri Üzerinde Ampirik Bir Çalışma

Year 2022, Volume: 6 Issue: 2, 78 - 89, 31.12.2022
https://doi.org/10.47257/busad.1214570

Abstract

Dijital teknolojilerin artan ivme ile ve sürekli gelişmesi, Endüstri 4.0 olarak da adlandırılan bir dijital dönüşüm süreci başlatmıştır. Bu süreçte insanlar nesnelerin interneti, siber fiziksel sistemler, bulut bilişim, büyük veri, blokzincir, otonom robotlar gibi pek çok yeni teknoloji ile tanışmış ve ilk olarak üretimde bu teknolojilerden yararlanılmaya başlanmıştır. Bu dönüşüm sadece üretimle kalmamış toplumsal hayatı ve iş hayatını da etkilemeye başlamıştır. Öyle ki her geçen gün daha da yoğun bir biçimde bireylerin iş yapış şekillerinden, örgüt yapılarına, yönetim stratejilerine kadar etkilemiş hatta yaşam biçimlerine ve değer anlayışlarına kadar etki alanı artmıştır.
Bu çalışmada da, geleceğin ara elamanı olarak istihdam edilecek MYO öğrencelerinin dijital teknolojiye bakış açısını etkileyen çeşitli faktörleri belirlemek amaçlamaktadır. Bu amaçla Teknoloji Bulunma ve Kabul Modeli (TRAM) teorisine dayalı olarak öğrencilerin bu teknolojiyi benimseme düzeyleri, kullanım niyetleri ve kullanma davranışları incelenmiştir.
Araştırmada nicel bir yaklaşım olan anket tekniği kullanılmış ve bu araştırmada kullanılacak değişkenler, dijital dönüşüm süreci temel alınarak uyarlanmıştır. Anketler Kahramanmaraş Sütçü İmam Üniversitesi bünyesinde bulunan 6 meslek yüksekokulunda yer alan 26 bölümde okuyan 779 öğrenciye uygulanmıştır.
Çalışmada frekans analizi, faktör analizi, geçerlilik ve güvenilirlik analizi, korelasyon ve regresyon analizleri yapılmıştır. Analizler sonucunda iyimserliğin, yenilikçiliğin, rahatsızlığın ve güvensizliğin algılanan kullanışlılığı ve algılanan kullanım kolaylığını olumlu yönde etkilediği; bunların da kullanım niyeti ve kullanma davranışı üzerinde olumlu etkilerinin olduğu bulgularına ulaşılmıştır.

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  • AYDIN, U. (2019). Bir Üniversite WEB Sitesinin Teknoloji Kabul Modeli ve Bilgi Mimarisi Perspektifinden İncelenmesi, Mimar Sinan Güzel Sanatlar Üniversitesi, Fen Bilimleri Enstitüsü, Enformatik Ana Bilim Dalı, Bilgisayar Ortamında Sanat ve Tasarım Bilim Dalı, Yüksek Lisans Tezi
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  • BORRERO, J.D., YOUSAFZAİ, S.Y., JAVED, U. and PAGE, K.L. (2014), Expressive Participation in İnternet Social Movements: Testing The Moderating Effect of Technology Readiness And Sex On Student SNS Use, Computers in Human Behavior, Vol. 30, pp. 39-49, available at: https://doi.org/10.1016/j.chb.2013.07.032 BÜYÜKÖZTÜRK, Ş. (2011). Sosyal Bilimler İçin Veri Analizi El Kitabı (17. bs.). Ankara: Pegem Akademi,
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  • ERDOGMUS, N. and ESEN, M. (2014). Effects of Technology Readiness On Technology Acceptance in E-HRM, Mediating Role of Perceived Usefulness. Bilgi Ekonomisi ve Yönetimi Dergisi, e-ISSN, 1308-3937.
  • FACHRUNNISA, O., ADHIATMA, A., LUKMAN, N. and AB MAJID, M.N. (2020). Towards SMEs’ Digital Transformation: The Role of Agile Leadership and Strategic Flexibility. Journal of Small Business Strategy,30, 3, 65-85.
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  • GODOE, P. and JOHANSEN, T. (2012). Understanding Adoption of New Technologies: Technology Readiness and Technology Acceptance as an Integrated Concept. Journal of European Psychology Students,3, 1.2222-6931.
  • GONG, C. and RIBIERE, V. (2021). Developing A Unified Definition of Digital Transformation. Technovation,102, 102217.0166-4972.
  • GÜMÜŞSOY, Ç.A. and ÇALIŞIR, F. (2009). E-Açık Eksiltme Teknolojisinin Kabulünü Etkileyen Faktörlerin Belirlenmesi. ITU Journal Series D: Engineering,8, 4.1303-703X.
  • HALLIKAINEN, H. and LAUKKANEN, T. (2016). How Technology Readiness Explains Acceptance and Satisfaction of Digital Services In B2B Healthcare Sector? PACIS 2016 Proceedings. 294. http://aisel.aisnet.org/pacis2016/294
  • HESS, T., MATT, C., BENLIAN, A. and WIESBÖCK, F. (2016). Options for Formulating a Digital Transformation Strategy. MIS Quarterly Executive,15, 2.1540-1960.
  • HUMBANI, M. and WIESE, M. (2018). A Cashless Society for All: Determining Consumers’ Readiness to Adopt Mobile Payment Services. Journal of African Business,19, 3, 409-429.1522-8916.
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  • KLEIN, M. (2020a). İşletmelerin Dijital Dönüşüm Senaryolari-Kavramsal Bir Model Önerisi. Elektronik Sosyal Bilimler Dergisi,19, 74, 997-1019.1304-0278.
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There are 70 citations in total.

Details

Primary Language Turkish
Subjects Business Administration
Journal Section Reseach Article
Authors

Zümrüt Hatice Şekkeli 0000-0001-5090-4372

Publication Date December 31, 2022
Acceptance Date December 17, 2022
Published in Issue Year 2022 Volume: 6 Issue: 2

Cite

APA Şekkeli, Z. H. (2022). Dijital Dönüşüme Dair Algıların Teknolojiye Hazir Olma ve Kabul Modeli (TRAM) ile Analizi: Kahramanmaraş Sütçü İmam Üniversitesi MYO Öğrencileri Üzerinde Ampirik Bir Çalışma. Bilge Uluslararası Sosyal Araştırmalar Dergisi, 6(2), 78-89. https://doi.org/10.47257/busad.1214570