Research Article
THE ROLE OF ORİGİNAL DESİGN MANUFACTURİNG İN THE EXPORT PERFORMANCE AND THE ORIGINAL BRAND MANUFACTURING OF LOCAL TEXTİLE AND GARMENT ENTERPRISE’S: A CASE STUDY FOR ENTERPRISES IN THE CORUM TEXTILE SECTOR
Abstract
The Role of Original Design Manufacturing in the Export Performance and the Original Brand Manufacturing of Local Textile and Garment Enterprise’s: A Case Study for Enterprises in the Corum Textile Sector The purpose of the study is to evaluation the relationship between the realization levels of original design manufacturing of the enterprises operating in the textile and garment sector of Çorum and the original brand manufacturing and export performances of them. The main mass of the study is determined as 23 enterprises operating in the sector and the full count is made. The relationship between the original design manufacturing variables of enterprises and the original brand manufacturing and export performance of them were analyzed by using Multiple Linear Regression Model. From hypotheses developed in accordance with the conceptual model of the study H1, H2, H4, H5, H6, H8 and H9were accepted; H3 and H8 were rejected
Keywords
Original equipment manufacturing original design manufacturing original brand manufacturing contract manufacturing export
References
- Achrol, R.S., P. Kotler (1999) “Marketing in the Network Economy”, Journal of Marketing, 63, 146-163.
- Baldauf, A., D.W. Cravers, W. Udo (2000) “Examining Determinants of Export Performance in Small Open Economies”, Journal of World Business, 1(35), 61-79.
- Barad, M., D. Sipper (1988) “Flexibility in Manufacturing Systems: Definitions and Petri-net Modelling”, International Journal of Production Research, 26, 237-248.
- Bilkey, W. (1982) “Variables Associated with Export Profitability”, Journal of International Business Studies, 12, Fall, 39-55.
- Chang, C. (2002) “Procurement Policy and Supplier Behavior – OEM vs. ODM”, Journal of Business Management, 8(2), 181-197.
- Çavuşgil, S.T., Z. Shaoming (1994) “Marketing Strategy-Performance Relationship: An Investigation of The Empirical Link in Export Market Ventures”, Journal of Marketing, 58, 1-21.
- De Luz, M. (1993) “Relationship Between Export Strategy Variables and Export Performance for Brazil-Based Manufacturers”, Journal of Global Marketing, 7(1), 87-110.
- Dewan, R., B. Jing, A. Seidmann (2000) “Adoption of Internet-Based Product Customization and Pricing Strategies”, Journal of Management Information Systems, 17, 9-28.
- Fenwick, I., L. Amine (1979) “Export Performance and Export Policy: Evidence From The U.K. Clothing”, The Journal of Operational Research Society, 30(8), 747-754.
- Fliedner, G., R. Vokurka (1997) “Agility: Competitive Weapon of the 1990s and Beyond”, Production and Inventory Management Journal, 38, 19-24.
- Gupta, A.K., S.P. Raj, D. Wilemon (1986) “A Model for Studying R&G-Marketing Interface in the Product Innovation Process”, Journal of Marketing, 50, 7-17.
- Han, J.K., N. Kim, R.K. Srivastava (1998) “Market Orientation and Organizational Performance: Is Innovation a Missing Link”, Journal of Marketing, 62, 30- 45.
- Ho, Ying-Chin, L. Chih-Hsin (2009) “A Concurrent Function Deployment-Based and Concurrent Engineering-Based Product Development Method for Original Design Manufacturing Companies”, Journal of Engineering Design, 20(1), 21-55.
- Hoang, P.B. (1998) “A Causal Study Relationships Between Firm Characteristics, International Marketing Strategies and Export Performance”, Management International Review, 38(1), 73-93.
- Johnson, J.L. (1999) “Strategic Integration in Industrial Distribution Channels: Managing the Interfirm Relationship As A Strategic Asset”, Academy of Marketing Science, 27, 4-18.
- Jullian, C.C. (2003) “Export Marketing Performance: A Study of Thailand Firms”, Journal of Samll Business Management, 2(42), 213-221.
- Kalaycı, Ş. (2008) “Çoklu Doğrusal Regresyon Modeli”, Ş. Kalaycı (ed.), SPSS Uygulamalı Çok Değişkenli İstatistik Teknikleri, Ankara: Asil Yayın Dağıtım A.Ş.
- Katsikeas, C.S., L.C. Leonidou, N.A., Morgan (2000) “Firm-Level Export Performance Assesment: Review, Evaluation and Development”, Journal of The Academy of Marketing Science, 28(4), 493-511.
- Kaynak, E., Wellington Kang-Yen, Kuan (1993) “Environment, Strategy, Structure and Performance in the Context of Export Activity: An Empirical Study of Taiwanese Manufacturing Firms”, Journal of Business Research, 49, 27-33.
- Lin, B.W. (2004) “Original Equipment Manufacturers (OEM) Manufacturing Strategy for Network Innovation Agility: The Case of Taiwanese Manufacturing Networks”, International Journal of Production Research, 42(5), 943-957.
- Madsen, T.K. (1989) “Successful Export Marketing Management: Some Empirical Evidence”, International Marketing Review, 16(4), 41-57.
- Miller, J., A. De Meyer, J. Nakane (1992) Benchmarking Global Manufacturing, Understanding International Suppliers, Customers and Competitors, Homewood: Irwin.
- Naidu, G.M., Kanti V. Prasad (1994) “Predictors of Export Strategy and Performance of Small and Medium Sized Firms”, Journal of Business Research, 31, 107-115.
- Okoroafo, S., L.C. Russow (1993) “Impact of Marketing Strategy on Performance: Empirical Evidence from a Liberalized Developing Country”, International Marketing Review, 10(1), 4-18.
- Pine, J.B. (1993) Mass Customization: The New Frontier in Business Competition, Boston: Hardvard Business School Press.
- Robertson, C.C., K. Sylvie (2000) “A Contingency-Based Approach to Understanding Export Performance”, International Review, 20(4), 31-37.
- Shoham, A. (2000) “Firm Orientations: Do the Five Orientations Affect Export Performance?”, Journal of Global Marketing, 2000(3), 31-47.
- Song, X.M., B. Dyer (1995) “Innovation Strategy and the R&G-Marketing Interface in Japanese Firms: A Contingency Perspective”, IEEE Transactions on Engineering Management, 42, 360-371.
- Şahin, F. (2000) “Manufacturing Competitiveness: Different Systems to Achieve the Same Results”, Production and Inventory Management Journal, 41, 56-65. Şahin, A. (2007) “İhracat
- Prosedürlerini Biliyor Musunuz?”,
- http://www.musavirlikler.gov.tr/upload/D/Pro-ihr.pdf , T.C. Başbakanlık Dış
- Ticaret Müsteşarlığı, İhracatı Geliştirme Etüd Merkezi, (Erişim Tarihi: 05.05.2013).
- Thirkell, C.P., D. Ramadhani (1998) “Export Performance: Success Determinants for New Zealand Manufacturing Exporters”, European Journal of Marketing, 32(9/10), 813-829.
- Vickery, S., R. Calantone, C. Droge (1999) “Supply Chain Flexibility: An Empirical Study”, Journal of Supply Chain Management, 35, 16-24.
- Walters, Peter G.P., S. Saeed (1990) “A Model for Assessing Performance in Small U.S. Exporting Firms”, Entrepreneurship Theory and Practice, Winter, 33- 50.
- Yan, Ho-Don (2012) “Entrepreneurship, Competitive Strategies and Transforming Firms from Original Equipment Manufacturing to Original Brand Manufacturing in Taiwan”, Journal of Asia-Pacific Business, 13, 16-36.
- T.C. Ekonomi Bakanlığı Sektör Raporları, Hazır Giyim Sektörü, 2012, http://www.ibp.gov.tr/pg/sektorpdf/sanayi/hazirgiyim_2012.pdf (Erişim Tarihi: 17.04.2013).
- T.C. Ekonomi Bakanlığı, İhracat Yönetmeliği, http://www.ekonomi.gov.tr/index.cfm?sayfa=mevzuat&icerik=727768AF- D8D3-8566-45205E7E94921AFF (Erişim Tarihi: 17.03.2013).
- T.C. Bilim, Sanayi ve Teknoloji Bakanlığı, Sanayi Genel Müdürlüğü, Sektörel Raporlar ve Analizler Serisi, Tekstil, Hazır Giyim, Deri ve Deri Ürünleri Sektörleri Raporu, Nisan, 2013/1, sektor-raporu-201-16042013165231.pdf (Erişim Tarihi: 17.04.2013).
- http://www.sanayi.gov.tr/Files/Documents/tekstil
YEREL TEKSTİL VE HAZIR GİYİM İŞLETMELERİNİN ORİJİNAL MARKA ÜRETİM DÜZEYİ VE İHRACAT PERFORMANSLARINDA ORİJİNAL TASARIM ÜRETİMİNİN ROLÜ: ÇORUM TEKSTİL SEKTÖRÜ’NDEKİ İŞLETMELERE YÖNELİK BİR UYGULAMA
Abstract
Çalısmanın amacı, Çorum tekstil ve hazır giyim sektöründe faaliyet gösteren isletmelerin, orijinal tasarım üretimini gerçeklestirme düzeylerinin, isletmelerin orijinal marka üretimi ve ihracat performansları ile iliskisini degerlendirmektir. Çalısmanın ana kütlesi sektörde faaliyet gösteren 23 isletme olarak belirlenmis ve tam sayım yapılmıstır. sletmelerin orijinal tasarım üretimi degiskenleri ile orijinal marka üretimi düzeyi ve ihracat performansı arasındaki iliskiler Çoklu Dogrusal Regresyon Modeli kullanılarak analiz edilmistir. Çalısmanın kavramsal modeline uygun olarak gelistirilen isletmelerin orijinal tasarım üretimi düzeyleri ile orijinal marka üretimi düzeyleri arasındaki iliskileri gösteren hipotezlerden, H1, H2, H4, H5, H6, H8 ve H9 kabul edilirken H3 ve H8 reddedilmistir.
Keywords
Orijinal ekipman üretimi orijinal tasarım üretimi orijinal marka üretimi fason üretim ihracat
References
- Achrol, R.S., P. Kotler (1999) “Marketing in the Network Economy”, Journal of Marketing, 63, 146-163.
- Baldauf, A., D.W. Cravers, W. Udo (2000) “Examining Determinants of Export Performance in Small Open Economies”, Journal of World Business, 1(35), 61-79.
- Barad, M., D. Sipper (1988) “Flexibility in Manufacturing Systems: Definitions and Petri-net Modelling”, International Journal of Production Research, 26, 237-248.
- Bilkey, W. (1982) “Variables Associated with Export Profitability”, Journal of International Business Studies, 12, Fall, 39-55.
- Chang, C. (2002) “Procurement Policy and Supplier Behavior – OEM vs. ODM”, Journal of Business Management, 8(2), 181-197.
- Çavuşgil, S.T., Z. Shaoming (1994) “Marketing Strategy-Performance Relationship: An Investigation of The Empirical Link in Export Market Ventures”, Journal of Marketing, 58, 1-21.
- De Luz, M. (1993) “Relationship Between Export Strategy Variables and Export Performance for Brazil-Based Manufacturers”, Journal of Global Marketing, 7(1), 87-110.
- Dewan, R., B. Jing, A. Seidmann (2000) “Adoption of Internet-Based Product Customization and Pricing Strategies”, Journal of Management Information Systems, 17, 9-28.
- Fenwick, I., L. Amine (1979) “Export Performance and Export Policy: Evidence From The U.K. Clothing”, The Journal of Operational Research Society, 30(8), 747-754.
- Fliedner, G., R. Vokurka (1997) “Agility: Competitive Weapon of the 1990s and Beyond”, Production and Inventory Management Journal, 38, 19-24.
- Gupta, A.K., S.P. Raj, D. Wilemon (1986) “A Model for Studying R&G-Marketing Interface in the Product Innovation Process”, Journal of Marketing, 50, 7-17.
- Han, J.K., N. Kim, R.K. Srivastava (1998) “Market Orientation and Organizational Performance: Is Innovation a Missing Link”, Journal of Marketing, 62, 30- 45.
- Ho, Ying-Chin, L. Chih-Hsin (2009) “A Concurrent Function Deployment-Based and Concurrent Engineering-Based Product Development Method for Original Design Manufacturing Companies”, Journal of Engineering Design, 20(1), 21-55.
- Hoang, P.B. (1998) “A Causal Study Relationships Between Firm Characteristics, International Marketing Strategies and Export Performance”, Management International Review, 38(1), 73-93.
- Johnson, J.L. (1999) “Strategic Integration in Industrial Distribution Channels: Managing the Interfirm Relationship As A Strategic Asset”, Academy of Marketing Science, 27, 4-18.
- Jullian, C.C. (2003) “Export Marketing Performance: A Study of Thailand Firms”, Journal of Samll Business Management, 2(42), 213-221.
- Kalaycı, Ş. (2008) “Çoklu Doğrusal Regresyon Modeli”, Ş. Kalaycı (ed.), SPSS Uygulamalı Çok Değişkenli İstatistik Teknikleri, Ankara: Asil Yayın Dağıtım A.Ş.
- Katsikeas, C.S., L.C. Leonidou, N.A., Morgan (2000) “Firm-Level Export Performance Assesment: Review, Evaluation and Development”, Journal of The Academy of Marketing Science, 28(4), 493-511.
- Kaynak, E., Wellington Kang-Yen, Kuan (1993) “Environment, Strategy, Structure and Performance in the Context of Export Activity: An Empirical Study of Taiwanese Manufacturing Firms”, Journal of Business Research, 49, 27-33.
- Lin, B.W. (2004) “Original Equipment Manufacturers (OEM) Manufacturing Strategy for Network Innovation Agility: The Case of Taiwanese Manufacturing Networks”, International Journal of Production Research, 42(5), 943-957.
- Madsen, T.K. (1989) “Successful Export Marketing Management: Some Empirical Evidence”, International Marketing Review, 16(4), 41-57.
- Miller, J., A. De Meyer, J. Nakane (1992) Benchmarking Global Manufacturing, Understanding International Suppliers, Customers and Competitors, Homewood: Irwin.
- Naidu, G.M., Kanti V. Prasad (1994) “Predictors of Export Strategy and Performance of Small and Medium Sized Firms”, Journal of Business Research, 31, 107-115.
- Okoroafo, S., L.C. Russow (1993) “Impact of Marketing Strategy on Performance: Empirical Evidence from a Liberalized Developing Country”, International Marketing Review, 10(1), 4-18.
- Pine, J.B. (1993) Mass Customization: The New Frontier in Business Competition, Boston: Hardvard Business School Press.
- Robertson, C.C., K. Sylvie (2000) “A Contingency-Based Approach to Understanding Export Performance”, International Review, 20(4), 31-37.
- Shoham, A. (2000) “Firm Orientations: Do the Five Orientations Affect Export Performance?”, Journal of Global Marketing, 2000(3), 31-47.
- Song, X.M., B. Dyer (1995) “Innovation Strategy and the R&G-Marketing Interface in Japanese Firms: A Contingency Perspective”, IEEE Transactions on Engineering Management, 42, 360-371.
- Şahin, F. (2000) “Manufacturing Competitiveness: Different Systems to Achieve the Same Results”, Production and Inventory Management Journal, 41, 56-65. Şahin, A. (2007) “İhracat
- Prosedürlerini Biliyor Musunuz?”,
- http://www.musavirlikler.gov.tr/upload/D/Pro-ihr.pdf , T.C. Başbakanlık Dış
- Ticaret Müsteşarlığı, İhracatı Geliştirme Etüd Merkezi, (Erişim Tarihi: 05.05.2013).
- Thirkell, C.P., D. Ramadhani (1998) “Export Performance: Success Determinants for New Zealand Manufacturing Exporters”, European Journal of Marketing, 32(9/10), 813-829.
- Vickery, S., R. Calantone, C. Droge (1999) “Supply Chain Flexibility: An Empirical Study”, Journal of Supply Chain Management, 35, 16-24.
- Walters, Peter G.P., S. Saeed (1990) “A Model for Assessing Performance in Small U.S. Exporting Firms”, Entrepreneurship Theory and Practice, Winter, 33- 50.
- Yan, Ho-Don (2012) “Entrepreneurship, Competitive Strategies and Transforming Firms from Original Equipment Manufacturing to Original Brand Manufacturing in Taiwan”, Journal of Asia-Pacific Business, 13, 16-36.
- T.C. Ekonomi Bakanlığı Sektör Raporları, Hazır Giyim Sektörü, 2012, http://www.ibp.gov.tr/pg/sektorpdf/sanayi/hazirgiyim_2012.pdf (Erişim Tarihi: 17.04.2013).
- T.C. Ekonomi Bakanlığı, İhracat Yönetmeliği, http://www.ekonomi.gov.tr/index.cfm?sayfa=mevzuat&icerik=727768AF- D8D3-8566-45205E7E94921AFF (Erişim Tarihi: 17.03.2013).
- T.C. Bilim, Sanayi ve Teknoloji Bakanlığı, Sanayi Genel Müdürlüğü, Sektörel Raporlar ve Analizler Serisi, Tekstil, Hazır Giyim, Deri ve Deri Ürünleri Sektörleri Raporu, Nisan, 2013/1, sektor-raporu-201-16042013165231.pdf (Erişim Tarihi: 17.04.2013).
- http://www.sanayi.gov.tr/Files/Documents/tekstil
There are 40 citations in total.
Details
| Primary Language | Turkish |
|---|---|
| Journal Section | Articles |
| Authors | |
| Publication Date | December 30, 2014 |
| Submission Date | January 11, 2015 |
| Published in Issue | Year 2014 Volume: 32 Issue: 2 |
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TÜRK HAZIR GİYİM İŞLETMELERİ VE TÜRK MODA TASARIMCILARINA YÖNELİK BİR E-GİRİŞİMCİLİK MODEL ÖNERİSİ
İşletme Ekonomi ve Yönetim Araştırmaları Dergisi
https://doi.org/10.33416/baybem.707572
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