Research Article
Year 2020,
Volume: 2 Issue: 1, 1 - 11, 06.01.2020
Abstract
Sosyal bir davranış olarak incelenen sosyal ağ siteleri kullanımının arka planında belirli dürtüler olduğu düşünülmektedir. Bu doğrultuda çalışmanın amacı; sosyal ağ sitelerinin kullanımında tutum, norm ve niyetlerin etkilerini incelemektir. Bu amaç bağlamında, 280 üniversite öğrencisinden anket yöntemiyle toplanan veri çeşitli istatistiksel analizler aracılığıyla incelenmiştir. Analiz bulguları; Kullanımlar ve Doyumlar Teorisi ile Gerekçeli Davranış Teorisi çerçevesinde, bireylerin sosyal ağ sitelerine yönelik tutumlarının hem doğrudan hem de alışveriş, eğlenme ve duyguları açma niyetleri aracılığıyla sosyal ağ siteleri kullanımlarını etkilediğini göstermiştir.
Keywords
References
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- Bruner, G. C., James, K. E., & Hensel, P. J. (2001). Marketing scales handbook, Vol. III. Chicago: American Marketing Association.
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- Çetin, F., Paliszkiewicz, J., Güler, M., Malgorzata, C., & Köksal, O. (2019). Using social network sites: Exploring relationship needs in Turkey and Poland samples. Knowledge Management: Research, Organization, and Applied Innovation Congress, 26-29 June, Warsaw Poland.
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- Hair, J. F., Hult, G. T. M., Ringle, C. M., & Sarstedt, M. (2017). A primer on partial least squares structural equation modeling (PLS-SEM). 2nd Edition, Thousand Oaks, CA: Sage.
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- Lee, R. B., Baring, R., Sta Maria, M., & Reysen, S. (2017). Attitude towards technology, social media usage and grade-point average as predictors of global citizenship identification in Filipino university students. International Journal of Psychology, 52(3), 213-219.
- Lin, K. Y., & Lu, H. P. (2011). Why people use social networking sites: An empirical study integrating network externalities and motivation theory. Computers in Human Behavior, 27, 1152-1161.
- Park, N., Kee, K. F., & Valenzuela, S. (2009). Being immersed in social networking environment: Facebook groups, uses and gratifications, and social outcomes. Cyberpsychology & Behavior, 12(6), 729-733.
- Taber, K. S. (2018). The use of Cronbach's Alpha when developing and reporting research instruments in science education. Research in Science Education, 48(6), 1273-1296.
- Triandis, H. C., & Gelfand, M. J. (1998). Converging measurement of horizontal and vertical individualism and collectivism. Journal of Personality and Social Psychology, 74(1), 118-128.
- Wasti, S. A., & Erdil, S. E. (2007). Bireycilik ve toplulukçuluk değerlerinin ölçülmesi: Benlik kurgusu ve INDCOL ölçeklerinin Türkçe geçerlemesi. Yönetim Araştırmaları Dergisi, 7, 39-66.
- Yu, H., & John-Baptiste, S. (2016). Emotion expression on social networking sites: A study of young persons’ use of Facebook and Twitter in the UK. (D. Chhabra), Proceedings of the 5th Annual International Conference on Cognitive and Behavioural Psychology (81-86). 22nd - 23rd February, Singapore.
Year 2020,
Volume: 2 Issue: 1, 1 - 11, 06.01.2020
Abstract
It is thought that there are certain motives in the background of the usage of social network sites that are studied as a social behavior. The main purpose of the study is to examine the roles of attitude, norm and intentions on the usage of social network sites. The data is gathered from 280 university students with using survey methodology. The results of analysis showed that attitudes towards SNS has not only directly, but also indirectly impact on the usage of SNS with the mediating roles of shopping, entertainment and emotional disclosure intentions within the framework of Uses and Gratifications Theory and Reasoned Action Theory.
References
- Ajzen, I. (1987). Attitudes, traits, and actions: Dispositional prediction of behavior in personality and social psychology. (L. Berkowitz), Advances in Experimental Social Psychology, 20, (1-63). New York: Academic Press.
- Bolton, R. N., Parasuraman, A., Hoefnagels, A., Migchels, N., Kabadayi, S., Gruber, T., Loureiro, Y. K., & Solnet, D. (2013). Understanding generation Y and their use of social media: A review and research agenda. Journal of Service Management, 24(3), 245-267.
- Brandtzaeg, P. B., & Heim, J. (2009). Why people use social networking sites. Lecture Notes in Computer Science, 5621, 143-152.
- Brislin, R. W., Lonner, W., & Thorndike, R. M. (1973). Cross-cultural research methods. New York: John Wiley.
- Bruner, G. C., James, K. E., & Hensel, P. J. (2001). Marketing scales handbook, Vol. III. Chicago: American Marketing Association.
- Ceoworldbiz, (2019). The 20 top most used social networking sites and apps in the world, https://ceoworld.biz/2019/03/03/the-20-top-most-used-social-networking-sites-and-apps-in-the-world-2019/
- Cheung, C. M. K., Chiu, P. Y., & Lee, M. K. O. (2011). Online social networks: Why do students use Facebook? Computers in Human Behavior, 27, 1337-1343.
- Çetin, F., Paliszkiewicz, J., Güler, M., Malgorzata, C., & Köksal, O. (2019). Using social network sites: Exploring relationship needs in Turkey and Poland samples. Knowledge Management: Research, Organization, and Applied Innovation Congress, 26-29 June, Warsaw Poland.
- Ellison, N. B., Steinfield, C., & Lampe, C. (2007). The benefits of Facebook friends: Social capital and college students’ use of online social network sites. Journal of Computer-Mediated Communication, 12, 1143-1168.
- Fishbein, M., & Ajzen, I. (1975). Belief, attitude, intention, and behavior: An introduction to theory and research. Massachusetts: Addison-Wesley.
- Hair, J. F., Hult, G. T. M., Ringle, C. M., & Sarstedt, M. (2017). A primer on partial least squares structural equation modeling (PLS-SEM). 2nd Edition, Thousand Oaks, CA: Sage.
- Hayes, A. F. (2018). Introduction to mediation, moderation, and conditional process analysis: A regression-based approach. New York: Guilford Press.
- Katz, E., Blumler, J. G., & Gurevitch, M. (1973). Uses and gratifications research. Public Opinion Quarterly, 37(4), 509-523.
- Kim, Y., Sohn, D., & Choi, S. M. (2011). Cultural difference in motivations for using social network sites: A comparative study of American and Korean college students. Computers in Human Behavior, 27, 365-372.
- Lee, R. B., Baring, R., Sta Maria, M., & Reysen, S. (2017). Attitude towards technology, social media usage and grade-point average as predictors of global citizenship identification in Filipino university students. International Journal of Psychology, 52(3), 213-219.
- Lin, K. Y., & Lu, H. P. (2011). Why people use social networking sites: An empirical study integrating network externalities and motivation theory. Computers in Human Behavior, 27, 1152-1161.
- Park, N., Kee, K. F., & Valenzuela, S. (2009). Being immersed in social networking environment: Facebook groups, uses and gratifications, and social outcomes. Cyberpsychology & Behavior, 12(6), 729-733.
- Taber, K. S. (2018). The use of Cronbach's Alpha when developing and reporting research instruments in science education. Research in Science Education, 48(6), 1273-1296.
- Triandis, H. C., & Gelfand, M. J. (1998). Converging measurement of horizontal and vertical individualism and collectivism. Journal of Personality and Social Psychology, 74(1), 118-128.
- Wasti, S. A., & Erdil, S. E. (2007). Bireycilik ve toplulukçuluk değerlerinin ölçülmesi: Benlik kurgusu ve INDCOL ölçeklerinin Türkçe geçerlemesi. Yönetim Araştırmaları Dergisi, 7, 39-66.
- Yu, H., & John-Baptiste, S. (2016). Emotion expression on social networking sites: A study of young persons’ use of Facebook and Twitter in the UK. (D. Chhabra), Proceedings of the 5th Annual International Conference on Cognitive and Behavioural Psychology (81-86). 22nd - 23rd February, Singapore.
There are 21 citations in total.
Details
| Primary Language | Turkish |
|---|---|
| Subjects | Behaviour-Personality Assessment in Psychology |
| Journal Section | Research Articles |
| Authors | |
| Publication Date | January 6, 2020 |
| Submission Date | November 7, 2019 |
| Published in Issue | Year 2020 Volume: 2 Issue: 1 |
