Research Article
Year 2024,
Volume: 8 Issue: 1, 1 - 23, 29.03.2024
Abstract
The purpose of this study is to show how women with hobbies or talents transform their social media environments into a workspace. This study describes the social media pages of mother entrepreneurs who have built and presented their own small circuit; women entrepreneurs, stay-at-home moms, women who have quit their jobs, or those who are using it to create new jobs. The goals of the research is to examine what kind of work mothers do on social media who use social media but do not play an active role in business. The visual elements on the social media pages that are suitable for mothers' entrepreneurship in Istanbul province were analyzed using the content analysis method. The results of the research show that the social media pages are used by women entrepreneurs for event announcements and informational and promotional purposes. Nowadays, the intensity of social media use attracts the attention of many people regardless of age, gender and education level. Especially mothers use social media pages effectively. This study discusses the concept of mother entrepreneurship by combining the concepts of entrepreneurship and motherhood; the place and importance of social media in achieving a balance between work and family is examined. During the literature review, it was found that limited research has been conducted on the concept. The concept of entrepreneurship is supported in the literature but there is no study in the field of social media related to maternal entrepreneurship. While the studies in the literature address the sanctity of the mother figure, they also explain the phenomenon of entrepreneurship under the umbrella of female entrepreneurship.
Keywords
References
- Aktaş, G. (2019). Günümüz toplumlarında anneliğin değişen biçimlerini sosyal medya kullanıcıları üzerinden değerlendirmek. Hacettepe Üniversitesi Edebiyat Fakültesi Dergisi, 36(2), 253-271.
- Al-Dajani, H., & Marlow, S. (2013). Empowerment and entrepreneurship: A theoretical framework. International Journal of Entrepreneurial Behaviour & Research, 19(5), 503-524.
- Arendell, T. (2000). Conceiving and investigating motherhood: The decade's scholarship. Journal of Marriage and Family, 62(4), 1192-1207.
- Arnold, L B., & Martin, B. (2016). Taking the village online: Mothers, motherhood, and social media. Toronto, ON, Canada: Demeter Press.
- Blisson, D., & Rana, B. K. (2001). The role of entrepreneurial networks: The influence of gender and ethnicity in British SMEs. In 46th ICSB World Conference, Taipei, Taiwan.
- Beyenal, S. (2019). Çalışan anne olmanın ev, iş ve sosyal yaşam üzerindeki etkileri (Doktora tezi). Sakarya Universitesi, Sakarya.
- Bruns, A., & Bahnisch, M. (2009). Socialmedia: Tools for user-generated content-social drivers behind growing consumer participation in user-led content generation. Smart Services CRC Report, Australia, 1-60.
- Çakmak, V., & Baş, Ü. (2017). Benlik sunum aracı olarak instagram kullanımı. Uluslararası Hakemli İletişim ve Edebiyat Araştırmaları Dergisi (UHIVE), (17), 96-118.
- Creswell, J. (2014). Research design: Qualitative, quantitative, and mixed methods approaches. Thousand Oaks, CA: Sage.
- Dhaliwal, A. (2022). Anne girişimciliği fenomeni: Annelerin iş dünyasındaki geçmişlerinin ve zorluklarının incelenmesi. Uluslararası Hizmet Bilimi, Yönetim, Mühendislik ve Teknoloji Dergisi (IJSSMET), 13(1), 1-17.
- Duberley, J., & Carrigan, M. (2013). The career identities of ‘mumpreneurs’: Women’s experiences of combining enterprise and motherhood. International Small Business Journal, 31(6), 629-651.
- Dumas, T. M., Maxwell-Smith, M., Davis, J. P., & Giulietti, P. A. (2017). Lying or longing for likes? Narcissism, peer belonging, loneliness and normative versus deceptive like-seeking on instagram in emerging adulthood. Computers in Human Behavior, 71, 1-10.
- Ecevit, Y. (2007). Türkiye'de kadın girişimciliğine eleştirel bir yaklaşım. Ankara: ILO.
- Ekinsmyth, C. (2011). Challenging the boundaries of entrepreneurship: The spatialities and practices of UK ‘mumpreneurs’. Geoforum, 42(1), 104-114.
- Güldaş Durak, M. (2019). Anne girişimciliği olgusu: sistem bir yazın incelemesi (Yüksek lisans tezi). Dokuz Eylül Üniversitesi, İzmir.
- Gregory, A., & Milner, S. E. (2009). Work-life balance: A matter of choice? Gender, Work and Organization, 16(1), 1-13.
- Hapenciuc, C. V., Pînzaru, F., Vătămănescu, E. M., & Stanciu, P. (2015). Converging sustainable entrepreneurship and the contemporary marketing practices. An insight into romanian start-ups. Amfiteatru Economic Journal, 17(40), 938-954.
- Haugh, H. M., & Talwar, A. (2016). Linking social entrepreneurship and social change: The mediating role of empowerment. Journal of Business Ethics, 133(4), 643-658.
- Hosseininia, G., & Ramezani, A. (2016). Factors influencing sustainable entrepreneurship in small and medium-sized enterprises in Iran: A case study of food industry. Sustainability, 8(10), 1010.
- Jean, M., & Forbes, C. S. (2012). An exploration of the motivations and expectation gaps of mompreneurs. Journal of Business Diversity, 12(2), 112-130.
- Jennings, J. E., & McDougald, M. S. (2007). Work-Family interface experiences and coping strategies: Implications for entrepreneurship research and practice. Academy of Management Review, 32(3), 747-760.
- Jurik, N. C. (1998). Getting away and getting by: The experiences of self-employed homeworkers. Work and Occupations, 25(1), 7-35.
- Kabeer, N. (2008). Paid work, women’s empowerment and gender justice: Critical pathways of social change. London: LSE Library.
- Kasavana, M. L., Nusair, K., & Teodosic, K. (2010). Online social networking: Redefining the human web. Journal of Hospitality and Tourism Technology, 1(1), 68-82.
- Kelan, E. K. (2008). The discursive construction of gender in contemporary management literature. Journal of Business Ethics, 81(2), 427-445.
- Kemp, S. (2019). Digital 2019: Global internet use accelerates. We Are Social, 30.
- Kılıç, S. (2013). Örnekleme yöntemleri. Journal of Mood Disorders, 3(1), 44-46.
- Kochhar, K., Jain-Chandra, S., & Newiak, M. (2017). Women, work, and economic growt: Leveling the playing field. Washington, Dc: International Monetary Fund.
- Kodagoda, T. (2018). Working long hours and its impact on family life: Experiences of women professionals and managers in Sri Lanka. Indian Journal of Gender Studies, 25(1), 108-126.
- Lecaj, F. (2019). Yeni nesil annelik ve yeni medya ilişkisi blogger anneler örneği (Doktora tezi). Sakarya Universitesi, Sakarya.
- Liamputtong, P. (2006). Motherhood and “moral career”: Discourses of good motherhood among Southeast Asian immigrant women in Australia. Qualitative Sociology, 29(1), 25-53.
- Martin, L. (2005). Internet adoption and use in small firms: Internal processes, organisational culture and the roles of the owner‐manager and key staff. New Technology, Work and Employment, 20(3), 190-204.
- Nel, P., Maritz, A., & Thongprovati, O. (2010). Motherhood and entrepreneurship: The mumpreneur phenomenon. International Journal of Organizational Innovation (Online), 3(1), 7-8
- Newhouse, F. (2018). Mompreneur immunity: An exploration of meaning-making and relational support of self-employed women with children. Academic Press.
- Noseleit, F. (2014). Female self-employment and children. Small Business Economics, 43(3), 549-569.
- Özdemir, M. B. (2023). Değişen dünyada yeni bir ebeveynlik yaklaşımı: Helikopter ebeveynlik. Alanyazın, 4(1), 21-31.
- Phizacklea, A., & Wolkowitz, C. (1995). Homeworking women: Gender, racism and class at work. London: Sage.
- Rehman, L., & Frisby, W. (2000). Is self-employment liberating or marginalizing? The case of women consultants in the fitness and sport industry. Journal of Sport Management, 14(1), 41-62.
- Reisem Hanna, H. (2016). The benefits and challenges of being a mompreneur. https://www. theworkathomewoman.com/being-a-mompreneur/
- Richomme-Huet, K., & d’Andria, A. (2013). L’accompagnement entrepreneurial par et pour les mampreneurs. Management International, 17(3), 100-111.
- Scott, L., Dolan, C., Johnstone–Louis, M., Sugden, K., & Wu, M. (2012). Enterprise and inequality: A study of Avon in South Africa. Entrepreneurship Theory and Practice, 36(3), 543-568.
- Seçkin Halaç, D. (2019). Teknoloji oryantasyonu: Yeniden değerlendirme ve gelecek çalışmalar için ajanda. Istanbul Management Journal, (86), 25-55.
- Sheldon, P., & Bryant, K. (2016). Instagram: Motives for its use and relationship to narcissism and contextual age. Computers in Human Behavior, 58, 89-97.
- Sonfield, M. C., & Lussier, R. N. (2009). Non-family-members in the family business management team: A multinational investigation. International Entrepreneurship and Management Journal, 5(4), 395-415.
- Soomro, B., A., Ghumro, I., A., & Shah, N. (2020). Green entrepreneurship inclination among the younger generation: An avenue towards a green economy. Sustainable Development, 28(4), 585–594.
- Stone, P. J., Dunphy, D. C., & Smith, M. S. (1966). The general inquirer: A computer approach to content analysis. Cambrige: MA, MIT Press.
- Teke, S. (2014). Dönüşen anneliğe yönelik netnografik bir analiz: Blogger anneler. Milli Folklor, 26(103), 32-47.
- Webb, L. M., & B. S. Lee. (2011). Mommy blogs: The centrality of community in the performance of online maternity. In M. Moravec (Ed.), Motherhood online, newcastle upon tyne (pp. 244-247). Cambridge Scholars Publishing.
- Woodall, G., & Colby, C. (2011). The results are in: Social media techniques vs. focus groups for qualitative research. MRA’s Alert, 23-27.
- Yamamoto, G. T., & Şekeroğlu, Ö. K. (2014). Sosyal medya ve blog. İstanbul: Kriter Yayınevi.
- Yıldırım, A., & Simsek, H. (1999). Sosyal bilimlerde nitel araştırma yöntemleri (11. Baskı). Ankara: Seçkin Yayıncılık.
Year 2024,
Volume: 8 Issue: 1, 1 - 23, 29.03.2024
Abstract
Çalışmanın amacı, hobileri veya yetenekleri olan kadınların sosyal medya ortamlarını nasıl bir çalışma alanına dönüştürdüklerini ortaya çıkarmaktır. Bu çalışmada, kendi küçük döngüsünü kuran ve sunan girişimci annelerin sosyal medya sayfaları incelenmektedir. Kadın girişimciler; evde kalan anneler, çalıştıkları işlerinden ayrılan kadınlar veya yanlarında yeni iş istihdamı yaratanlar olarak kategorize edilmektedir. Araştırmadaki amaç, sosyal medya kullanan ancak iş hayatında aktif rol oynamayan annelerin sosyal medyada ne gibi çalışmalar yaptığını incelemektir. İstanbul ili özelinde anne girişimciliğine uygun olan sosyal medya sayfalarında yer alan görsel öğeler, içerik analizi yöntemiyle analiz edilmiştir. Araştırma bulguları sonucunda elde edilen sonuçlara göre, anne girişimcilerin sosyal medya sayfalarını etkinlik duyuruları ve bilgilendirme ve tanıtım amaçlı kullanıldığı görülmüştür. Günümüzde sosyal medya kullanımının yoğunluğu yaş, cinsiyet, eğitim durumu farketmeksizin birçok insanın ilgisini çekmektedir. Özellikle anneler sosyal medya sayfalarını etkin bir şekilde kullanmaktadır. Girişimcilik ile annelik kavramlarını birleştirerek anne girişimciliği kavramına değinilecek bu çalışmada; iş-aile dengesinin kurulmasında sosyal medyanın yeri ve önemi araştırılacaktır. Literatür taraması yapılırken kavramın sınırlı sayıda çalışıldığı görülmektedir. Girişimcilik kavramı literatürde desteklenmiş ancak anne girişimciliği ile ilgili sosyal medya alanında çalışmaya rastlanılmamıştır. Literatürde yapılan çalışmalar, anne figürünün kutsallığına değinirken aynı zamanda girişimcilik olgusunu kadın girişimciliği çatısı altında açıklanmıştır.
Keywords
References
- Aktaş, G. (2019). Günümüz toplumlarında anneliğin değişen biçimlerini sosyal medya kullanıcıları üzerinden değerlendirmek. Hacettepe Üniversitesi Edebiyat Fakültesi Dergisi, 36(2), 253-271.
- Al-Dajani, H., & Marlow, S. (2013). Empowerment and entrepreneurship: A theoretical framework. International Journal of Entrepreneurial Behaviour & Research, 19(5), 503-524.
- Arendell, T. (2000). Conceiving and investigating motherhood: The decade's scholarship. Journal of Marriage and Family, 62(4), 1192-1207.
- Arnold, L B., & Martin, B. (2016). Taking the village online: Mothers, motherhood, and social media. Toronto, ON, Canada: Demeter Press.
- Blisson, D., & Rana, B. K. (2001). The role of entrepreneurial networks: The influence of gender and ethnicity in British SMEs. In 46th ICSB World Conference, Taipei, Taiwan.
- Beyenal, S. (2019). Çalışan anne olmanın ev, iş ve sosyal yaşam üzerindeki etkileri (Doktora tezi). Sakarya Universitesi, Sakarya.
- Bruns, A., & Bahnisch, M. (2009). Socialmedia: Tools for user-generated content-social drivers behind growing consumer participation in user-led content generation. Smart Services CRC Report, Australia, 1-60.
- Çakmak, V., & Baş, Ü. (2017). Benlik sunum aracı olarak instagram kullanımı. Uluslararası Hakemli İletişim ve Edebiyat Araştırmaları Dergisi (UHIVE), (17), 96-118.
- Creswell, J. (2014). Research design: Qualitative, quantitative, and mixed methods approaches. Thousand Oaks, CA: Sage.
- Dhaliwal, A. (2022). Anne girişimciliği fenomeni: Annelerin iş dünyasındaki geçmişlerinin ve zorluklarının incelenmesi. Uluslararası Hizmet Bilimi, Yönetim, Mühendislik ve Teknoloji Dergisi (IJSSMET), 13(1), 1-17.
- Duberley, J., & Carrigan, M. (2013). The career identities of ‘mumpreneurs’: Women’s experiences of combining enterprise and motherhood. International Small Business Journal, 31(6), 629-651.
- Dumas, T. M., Maxwell-Smith, M., Davis, J. P., & Giulietti, P. A. (2017). Lying or longing for likes? Narcissism, peer belonging, loneliness and normative versus deceptive like-seeking on instagram in emerging adulthood. Computers in Human Behavior, 71, 1-10.
- Ecevit, Y. (2007). Türkiye'de kadın girişimciliğine eleştirel bir yaklaşım. Ankara: ILO.
- Ekinsmyth, C. (2011). Challenging the boundaries of entrepreneurship: The spatialities and practices of UK ‘mumpreneurs’. Geoforum, 42(1), 104-114.
- Güldaş Durak, M. (2019). Anne girişimciliği olgusu: sistem bir yazın incelemesi (Yüksek lisans tezi). Dokuz Eylül Üniversitesi, İzmir.
- Gregory, A., & Milner, S. E. (2009). Work-life balance: A matter of choice? Gender, Work and Organization, 16(1), 1-13.
- Hapenciuc, C. V., Pînzaru, F., Vătămănescu, E. M., & Stanciu, P. (2015). Converging sustainable entrepreneurship and the contemporary marketing practices. An insight into romanian start-ups. Amfiteatru Economic Journal, 17(40), 938-954.
- Haugh, H. M., & Talwar, A. (2016). Linking social entrepreneurship and social change: The mediating role of empowerment. Journal of Business Ethics, 133(4), 643-658.
- Hosseininia, G., & Ramezani, A. (2016). Factors influencing sustainable entrepreneurship in small and medium-sized enterprises in Iran: A case study of food industry. Sustainability, 8(10), 1010.
- Jean, M., & Forbes, C. S. (2012). An exploration of the motivations and expectation gaps of mompreneurs. Journal of Business Diversity, 12(2), 112-130.
- Jennings, J. E., & McDougald, M. S. (2007). Work-Family interface experiences and coping strategies: Implications for entrepreneurship research and practice. Academy of Management Review, 32(3), 747-760.
- Jurik, N. C. (1998). Getting away and getting by: The experiences of self-employed homeworkers. Work and Occupations, 25(1), 7-35.
- Kabeer, N. (2008). Paid work, women’s empowerment and gender justice: Critical pathways of social change. London: LSE Library.
- Kasavana, M. L., Nusair, K., & Teodosic, K. (2010). Online social networking: Redefining the human web. Journal of Hospitality and Tourism Technology, 1(1), 68-82.
- Kelan, E. K. (2008). The discursive construction of gender in contemporary management literature. Journal of Business Ethics, 81(2), 427-445.
- Kemp, S. (2019). Digital 2019: Global internet use accelerates. We Are Social, 30.
- Kılıç, S. (2013). Örnekleme yöntemleri. Journal of Mood Disorders, 3(1), 44-46.
- Kochhar, K., Jain-Chandra, S., & Newiak, M. (2017). Women, work, and economic growt: Leveling the playing field. Washington, Dc: International Monetary Fund.
- Kodagoda, T. (2018). Working long hours and its impact on family life: Experiences of women professionals and managers in Sri Lanka. Indian Journal of Gender Studies, 25(1), 108-126.
- Lecaj, F. (2019). Yeni nesil annelik ve yeni medya ilişkisi blogger anneler örneği (Doktora tezi). Sakarya Universitesi, Sakarya.
- Liamputtong, P. (2006). Motherhood and “moral career”: Discourses of good motherhood among Southeast Asian immigrant women in Australia. Qualitative Sociology, 29(1), 25-53.
- Martin, L. (2005). Internet adoption and use in small firms: Internal processes, organisational culture and the roles of the owner‐manager and key staff. New Technology, Work and Employment, 20(3), 190-204.
- Nel, P., Maritz, A., & Thongprovati, O. (2010). Motherhood and entrepreneurship: The mumpreneur phenomenon. International Journal of Organizational Innovation (Online), 3(1), 7-8
- Newhouse, F. (2018). Mompreneur immunity: An exploration of meaning-making and relational support of self-employed women with children. Academic Press.
- Noseleit, F. (2014). Female self-employment and children. Small Business Economics, 43(3), 549-569.
- Özdemir, M. B. (2023). Değişen dünyada yeni bir ebeveynlik yaklaşımı: Helikopter ebeveynlik. Alanyazın, 4(1), 21-31.
- Phizacklea, A., & Wolkowitz, C. (1995). Homeworking women: Gender, racism and class at work. London: Sage.
- Rehman, L., & Frisby, W. (2000). Is self-employment liberating or marginalizing? The case of women consultants in the fitness and sport industry. Journal of Sport Management, 14(1), 41-62.
- Reisem Hanna, H. (2016). The benefits and challenges of being a mompreneur. https://www. theworkathomewoman.com/being-a-mompreneur/
- Richomme-Huet, K., & d’Andria, A. (2013). L’accompagnement entrepreneurial par et pour les mampreneurs. Management International, 17(3), 100-111.
- Scott, L., Dolan, C., Johnstone–Louis, M., Sugden, K., & Wu, M. (2012). Enterprise and inequality: A study of Avon in South Africa. Entrepreneurship Theory and Practice, 36(3), 543-568.
- Seçkin Halaç, D. (2019). Teknoloji oryantasyonu: Yeniden değerlendirme ve gelecek çalışmalar için ajanda. Istanbul Management Journal, (86), 25-55.
- Sheldon, P., & Bryant, K. (2016). Instagram: Motives for its use and relationship to narcissism and contextual age. Computers in Human Behavior, 58, 89-97.
- Sonfield, M. C., & Lussier, R. N. (2009). Non-family-members in the family business management team: A multinational investigation. International Entrepreneurship and Management Journal, 5(4), 395-415.
- Soomro, B., A., Ghumro, I., A., & Shah, N. (2020). Green entrepreneurship inclination among the younger generation: An avenue towards a green economy. Sustainable Development, 28(4), 585–594.
- Stone, P. J., Dunphy, D. C., & Smith, M. S. (1966). The general inquirer: A computer approach to content analysis. Cambrige: MA, MIT Press.
- Teke, S. (2014). Dönüşen anneliğe yönelik netnografik bir analiz: Blogger anneler. Milli Folklor, 26(103), 32-47.
- Webb, L. M., & B. S. Lee. (2011). Mommy blogs: The centrality of community in the performance of online maternity. In M. Moravec (Ed.), Motherhood online, newcastle upon tyne (pp. 244-247). Cambridge Scholars Publishing.
- Woodall, G., & Colby, C. (2011). The results are in: Social media techniques vs. focus groups for qualitative research. MRA’s Alert, 23-27.
- Yamamoto, G. T., & Şekeroğlu, Ö. K. (2014). Sosyal medya ve blog. İstanbul: Kriter Yayınevi.
- Yıldırım, A., & Simsek, H. (1999). Sosyal bilimlerde nitel araştırma yöntemleri (11. Baskı). Ankara: Seçkin Yayıncılık.
There are 51 citations in total.
Details
| Primary Language | Turkish |
|---|---|
| Subjects | Business Administration |
| Journal Section | Articles |
| Authors | |
| Early Pub Date | March 29, 2024 |
| Publication Date | March 29, 2024 |
| Acceptance Date | January 4, 2024 |
| Published in Issue | Year 2024 Volume: 8 Issue: 1 |
