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Tüketicilerin Giyim Endüstrisinin Yarattığı Sorunlara Dair Kaygılarını Belirleyen Faktörler

Year 2023, Volume: 31 Issue: 57, 231 - 254, 26.07.2023
https://doi.org/10.17233/sosyoekonomi.2023.03.12

Abstract

Mevcut üretimin ve tüketimin sürdürülebilir olmadığına dair kamuoyu kaygısı artmaktadır. Bununla birlikte, sürdürülebilirlik sorunlarına dair küresel ölçekte düzenlemelerin yetersiz oluşu, bu konudaki sorumluluğun tüketicilere yüklenmesine sebep olmaktadır. Ancak, bazı tüketiciler kaygılarına rağmen sürdürülebilir markalardan alışveriş yapmakta zorlanmaktadır. Bu araştırmada, giyim endüstrisinin çevre ve çalışanlar üzerindeki olumsuz etkilerine yönelik tüketicilerin kaygı seviyelerini artırabilecek faktörler incelenmiştir. Online anket yöntemi ile Türkiye’de 372 hızlı moda tüketicisinden veri elde edilmiştir. Analiz sonuçlarına göre tüketici kaygısı, sorunlara yönelik sosyal medya paylaşımlarına maruz kalma, sorunların varlığına dair inanç ve algılanan bilgi ile artmaktadır. Ayrıca, Türkiye’de ilerleyen yaş ile bu sorunlara yönelik kaygının azaldığı gözlenmiştir.

References

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Factors Determining Consumer Concerns About Clothing Industry Problems

Year 2023, Volume: 31 Issue: 57, 231 - 254, 26.07.2023
https://doi.org/10.17233/sosyoekonomi.2023.03.12

Abstract

Although the public concern towards unsustainable current production and consumption is growing, the inadequacy of global regulations on sustainability issues puts the responsibility on consumers. However, despite their concerns, some consumers need help shopping from sustainable brands. The current research examines some antecedents of consumer concern towards the clothing industry’s environmental and sweatshop issues. Data is obtained from 372 Turkish fast fashion consumers through online platforms. Level of exposure to informative posts on social media platforms, the perceived knowledge and belief towards the issues positively affect concern. Also, decreasing concern towards these problems with advancing age is observed in Türkiye.

References

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  • Alamsyah, D.P. et al. (2020), “Green customer behaviour: Mediation model of green purchase”, International Journal of Psychosocial Rehabilitation, 24(5), 2568-2577.
  • Albayrak, T. et al. (2013), “The effect of environmental concern and scepticism on green purchase behaviour”, Marketing Intelligence & Planning, 31(1), 27-39.
  • Antil, J.H. (1984), “Socially responsible consumers: Profile and implications for public policy”, Journal of Macromarketing, 4(2), 18-39.
  • ATT Adil Ticaret Türkiye (2022), Sosyal Girişimler için Ağlar Kurulumu: Adil Ticaret Türkiye, <https://adilticaret.org/fair-trade-turkey-network>, 02.09.2022.
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  • Bick, R. et al. (2018), “The global environmental injustice of fast fashion”, Environmental Health, 17(92), 1-4.
  • Bodur, M. & E. Sarıgöllü (2005), “Environmental sensitivity in a developing country: consumer classification and implications”, Environment and Behaviour, 37(4), 487-510.
  • Brosdahl, D.J. & J.M. Carpenter (2010), “Consumer Knowledge of the Environmental Impacts of Textile and Apparel Production, Concern for the Environment, and Environmentally Friendly Consumption Behavior”, Journal of Textile and Apparel, Technology and Management, 6(4), 1-9.
  • Chan, R.Y. (2001), “Determinants of Chinese Consumers’ Green Purchase Behaviour”, Psychology & Marketing, 18(4), 389-413.
  • Chang, C. (2011), “Feeling Ambivalent About Going Green: Implications for Green Advertising Processing”, Journal of Advertising, 40(4), 19-32.
  • Cleff, T. et al. (2018), “Corporate Social Responsibility in the Fashion Industry: How Eco-Innovations Can Lead to a (More) Sustainable Business Model in the Fashion Industry”, in: E.J. Reif (ed.), New Developments in Eco-Innovation Research (257-276), Switzerland: Springer.
  • Connolly, J. & A. Prothero (2003), “Sustainable consumption: consumption, consumers and the commodity discourse”, Consumption, Markets and Culture, 6(4), 275-291.
  • Dahle, C. (2004), Gap’s New Look: The See-Through, <https://www.fastcompany.com/50806/gaps-new-look-see-through>, 02.09.2022.
  • Davari, A. & D. Strutton (2014), “Marketing mix strategies for closing the gap between green consumers' pro-environmental beliefs and behaviours”, Journal of Strategic Marketing, 22(7), 563-586.
  • De Groot, J. & L. Steg (2007), “General beliefs and the theory of planned behaviour: The role of environmental concerns in the TPB”, Journal of Applied Social Psychology, 37(8), 1817-1836.
  • Dendler, L. (2014), “Sustainability Meta Labelling: an effective measure to facilitate more sustainable consumption and production?”, Journal of Cleaner Production, 63, 74-83.
  • Diamantopoulos, A. et al. (2003), “Can socio-demographics still play a role in profiling green consumers? A review of the evidence and an empirical investigation”, Journal of Business Research, 56, 465-480.
  • Dickson, M.A. (2000), “Personal values, beliefs, knowledge, and attitudes relating to intentions to purchase apparel from socially responsible businesses”, Clothing and Textiles Research Journal, 18(1), 19-30.
  • Dickson, M.A. (2001), “Utility of No Sweat Labels for Apparel Consumers: Profiling Label Users and Predicting Their Purchases”, The Journal of Consumer Affairs, 35(1), 96-119.
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  • Fransson, N. & T. Garling (1999), “Environmental concern: conceptual definitions, measurement methods, and research findings”, Journal of Environmental Psychology, 19, 369-382.
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  • Grunert, K.G. et al. (2014), “Sustainability labels on food products: Consumer motivation, understanding and use”, Food Policy, 44, 177-189.
  • Gupta, S. et al. (2019), “The Role of Style Versus Fashion Orientation on Sustainable Apparel Consumption”, Journal of Macromarketing, 39(2), 188-207.
  • Hair, J.F. et al. (2019), Multivariate Data Analysis (8th Edition), Edinburgh: Cengage Learning.
  • Hartmann, P. & V. Apaolaza-Ibáñez (2012), “Consumer attitude and purchase intention toward green energy brands: The roles of psychological benefits and environmental concern”, Journal of Business Research, 65, 1254-1263.
  • Heo, J. & S. Muralidharan (2019), “What triggers young Millennials to purchase eco-friendly products? The interrelationships among knowledge, perceived consumer effectiveness, and environmental concern”, Journal of Marketing Communications, 25(4), 421-437.
  • Hofstede, G. et al. (2010), Cultures and Organizations (International 3rd Edition), McGraw-Hill.
  • Horbach, J. & C. Reif (2018), “New Developments in Eco-Innovation Research: Aim of the Book and Overview of the Different Chapters”, in: E.J. Reif (ed.), New Developments in Eco-Innovation Research (1-12), Switzerland: Springer.
  • Johnson, K.K. et al. (2013), “Trends in research addressing fashion and social responsibility”, Journal of Global Fashion Marketing, 4(3), 145-157.
  • Joshi, Y. & Z. Rahman (2019), “Consumers' Sustainable Purchase Behaviour: Modeling the Impact of Psychological Factors”, Ecological Economics, 159, 235-243.
  • Kamaruddin, R. & M.M. Yusuf (2012), “Selangor Government’s ‘No plastic Bag Day’ Campaign: Motivation and Acceptance Level”, Procedia - Social and Behavioral Sciences, 42, 205-211.
  • Kellstedt, P.M. et al. (2008), “Personal Efficacy, the Information Environment, and Attitudes Toward Global Warming and Climate Change in the United States”, Risk Analysis, 28(1), 113-126.
  • Kennedy, A.M. et al. (2017), “Uncovering wicked problem’s system structure: seeing the forest for the trees”, Journal of Social Marketing, 7(1), 51-73.
  • Kilbourne, W. & G. Pickett (2008), “How materialism affects environmental beliefs, concern, and environmentally responsible behaviour”, Journal of Business Research, 61, 885-893.
  • Kim, Y. & S.M. Choi (2005), “Antecedents of Green Purchase Behaviour: An Examination of Collectivism, Environmental Concern, and PCE”, Advances in Consumer Research, 32, 592-599.
  • Kinnear, T.C. et al. (1974), “Ecologically Concerned Consumers: Who Are They?”, Journal of Marketing, 38, 20-24.
  • Koszewska, M. (2011), “Social and eco-labelling of textile and clothing goods as means of communication and product differentiation”, Fibres & Textiles in Eastern Europe, 19(4), 20-26.
  • Koszewska, M. (2015), “Life cycle assessment and the environmental and social labels in the textile and clothing industry”, in: S.S. Muthu (ed.), Handbook of Life Cycle Assessment (LCA) of Textiles and Clothing (325-344), Cambridge: Elsevier.
  • Kümbetoğlu, B. vd. (2012), Kayıp işçi kadınlar: kayıt dışı çalışmaya dair bir alan araştırması, İstanbul: Bağlam Yayınları.
  • Laitala, K. et al. (2014), “Responsibility Without Means”, in: S.S. Muthu (ed.), Roadmap to Sustainable Textiles and Clothing: Environmental and Social Aspects of Textiles and Clothing Supply Chain (125-151), Hong Kong: Springer.
  • Lee, K. (2009), “Gender differences in Hong Kong adolescent consumers’ green purchasing behaviour”, Journal of Consumer Marketing, 26(2), 87-96.
  • Lee, K. (2014), “Predictors of Sustainable Consumption among Young Educated Consumers in Hong Kong”, Journal of International Consumer Marketing, 26(3), 217-238.
  • Lenne, O.D. & L. Vandenbosch (2017), “Media and sustainable apparel buying intention”, Journal of Fashion Marketing and Management, 21(4), 483-498.
  • Lim, W.M. (2017), “Inside the sustainable consumption theoretical toolbox: Critical concepts for sustainability, consumption, and marketing”, Journal of Business Research, 78, 69-80.
  • Lin, P.C. & Y.H. Huang (2012), “The influence factors on choice behavior regarding green products based on the theory of consumption values”, Journal of Cleaner Production, 22, 11-18.
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There are 96 citations in total.

Details

Primary Language Turkish
Subjects Labor Economics
Journal Section Articles
Authors

Gülay Erol Boyacı 0000-0002-8123-3011

Leyla Şentürk Özer 0000-0002-8586-0207

Early Pub Date July 23, 2023
Publication Date July 26, 2023
Submission Date November 15, 2022
Published in Issue Year 2023 Volume: 31 Issue: 57

Cite

APA Erol Boyacı, G., & Şentürk Özer, L. (2023). Tüketicilerin Giyim Endüstrisinin Yarattığı Sorunlara Dair Kaygılarını Belirleyen Faktörler. Sosyoekonomi, 31(57), 231-254. https://doi.org/10.17233/sosyoekonomi.2023.03.12
AMA Erol Boyacı G, Şentürk Özer L. Tüketicilerin Giyim Endüstrisinin Yarattığı Sorunlara Dair Kaygılarını Belirleyen Faktörler. Sosyoekonomi. July 2023;31(57):231-254. doi:10.17233/sosyoekonomi.2023.03.12
Chicago Erol Boyacı, Gülay, and Leyla Şentürk Özer. “Tüketicilerin Giyim Endüstrisinin Yarattığı Sorunlara Dair Kaygılarını Belirleyen Faktörler”. Sosyoekonomi 31, no. 57 (July 2023): 231-54. https://doi.org/10.17233/sosyoekonomi.2023.03.12.
EndNote Erol Boyacı G, Şentürk Özer L (July 1, 2023) Tüketicilerin Giyim Endüstrisinin Yarattığı Sorunlara Dair Kaygılarını Belirleyen Faktörler. Sosyoekonomi 31 57 231–254.
IEEE G. Erol Boyacı and L. Şentürk Özer, “Tüketicilerin Giyim Endüstrisinin Yarattığı Sorunlara Dair Kaygılarını Belirleyen Faktörler”, Sosyoekonomi, vol. 31, no. 57, pp. 231–254, 2023, doi: 10.17233/sosyoekonomi.2023.03.12.
ISNAD Erol Boyacı, Gülay - Şentürk Özer, Leyla. “Tüketicilerin Giyim Endüstrisinin Yarattığı Sorunlara Dair Kaygılarını Belirleyen Faktörler”. Sosyoekonomi 31/57 (July 2023), 231-254. https://doi.org/10.17233/sosyoekonomi.2023.03.12.
JAMA Erol Boyacı G, Şentürk Özer L. Tüketicilerin Giyim Endüstrisinin Yarattığı Sorunlara Dair Kaygılarını Belirleyen Faktörler. Sosyoekonomi. 2023;31:231–254.
MLA Erol Boyacı, Gülay and Leyla Şentürk Özer. “Tüketicilerin Giyim Endüstrisinin Yarattığı Sorunlara Dair Kaygılarını Belirleyen Faktörler”. Sosyoekonomi, vol. 31, no. 57, 2023, pp. 231-54, doi:10.17233/sosyoekonomi.2023.03.12.
Vancouver Erol Boyacı G, Şentürk Özer L. Tüketicilerin Giyim Endüstrisinin Yarattığı Sorunlara Dair Kaygılarını Belirleyen Faktörler. Sosyoekonomi. 2023;31(57):231-54.