Araştırma Makalesi
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The Importance of Customer Participation In Decisions for New Product Development in Furniture Sector: A Study on Office Furniture

Yıl 2020, Cilt: 4 Sayı: 2, 445 - 470, 31.05.2020
https://doi.org/10.29023/alanyaakademik.691434

Öz

The aim of this study is to semtinize the process from the idea, design, project evaluation, testing to the launch process of classic, functional, luxury, aesthetic looking office furniture that have been modernized according to various customer requests and needs, to examine how these steps go along with customer participation and solutions. Qualitative research method was used one of the qualitative research methods Sample selection was carried out by the snowball sampling technique, which is a non-random method. Face to face interview method was applied with office furniture companies operating in İzmir Karabağlar province. Descriptive analysis method was used in the analysis of research data. According to the findings, it was emphasized that customer participation is important in the process of developing new products and it was concluded that the level of participation is most common during the idea and launch process. Due to the scarcity of research done within the scope of B2B marketing, it is planned to bring a different perspective to the literature in the context ofnew product development, especially in the business relationships realized in the light of customer needs.

Kaynakça

  • ABDOLMALEKİ, K. ve AHMADIAN, S. (2016). “The Relationship between Product Characteristics, Customer and Supplier Involvement and New Product Development”, Procedia Economics and Finance, (36): 147-156.
  • ALAM, I. ve PERRY, C. (2002). “A Customer-Oriented New Service Development Process”, The Journal of Services Marketing, 16(6): 515-534.
  • ALTUĞ, N. (2017). “İşletmelerde Yeni Ürün Geliştirme Çalışmaları ve Başarı Faktörleri”, Balkan ve Yakın Doğu Sosyal Bilimler Dergisi, 3(2): 20-28.
  • ALTUNIŞIK, R., ÇOŞKUN, R., BAYRAKTAROĞLU, S. YILDIRIM, E. (2012). Sosyal Bilimlerde Araştırma Yöntemleri, SPSS Uygulamaları, 7. Geliştirilmiş Baskı, Sakarya Yayıncılık, Sakarya.
  • ARSLAN, C. (2018). İşletmelerde Yeni Mamul Geliştirme Süreci ve Hızlı Tüketim Ürünleri Sektöründe Bir Uygulama. Yüksek Lisans Dönem Projesi. Denizli: Pamukkale Üniversitesi, Sosyal Bilimler Enstitüsü, İşletme Anabilim Dalı Üretim Yönetimi ve Pazarlama Programı.
  • ASADUZZAMAN, A.K.M. (2019). Marketing Strategy of Furniture Industry in Bangladesh: A Study on Otobi Limited, Daffodil International University, Department of Business Administration Faculty of Business & Entrepreneurship, Bachelor of Business Administration.
  • BOBROW, E. E. (1997). The Complete Idiot’s Guide to New Product Development, Macmillan, New York.
  • BOWEN, H. K., CLARK, K. B., HOLLOWAY, C. A., KENT H. (1994). “The Perpetual Enterprise Machine: Seven Keys to Corporate Renewal Through Successful Product and Process Development”, Oxford University Press, New York.
  • CAMPBELL, A. J. ve COOPER, R. G. (1999). “Do Customer Partnerships Improve New Product Success Rates?”, Industrial Marketing Management, 28(5): 507–519.
  • CARBONELL, P., RODRIGUEZ ESCUDERO, A. I., PUJARI, D. (2009). “Customer Involvement in New Service Development: An Examination of Antecedents and Outcomes”, Journal of Product Innovation Management, 26(5): 536–550.
  • CENGİZ, E., AKYILDIZ, H., KIRKBİR, F. (2005). “Yeni Ürün Geliştirme Sürecinin Başarısında Etkili Olan Faktörler”, Erciyes Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi (24): 133-147.
  • CHANG, W. (2018). “The Joint Effects of Customer Participation in Various New Product Development Stages”, European Management Journal, (1-40).
  • CHANG, W., ve TAYLOR, S. A. (2016). “The Effectiveness of Customer Participation in New Product Development: A Meta-Analysis.” Journal of Marketing 80(1): 47–64.
  • CHORDA, M. I., GUNASEKARAN, A., ARAMBURO, L. B. (2002), “Product Development Process in Spanish SMES: An Empirical Research”, Technovation, 22(5): 301–312.
  • COOPER, ROBERT G. (2019). “The Drivers of Success in New-Product Development”, Industrial Marketing Management, (36-47).
  • CUI, A. ve WU, F. (2015). “Utilizing Customer Knowledge in İnnovation: Antecedents and Impact of Customer İnvolvement on New Product Performance”, Journal of the Academy of Marketing Science, (1-54).
  • DE TONI, A. ve NASSIMBENI, G. (2003). “Small and Medium District Enterprises and The New Product Development Challenge: Evidence from Italian Eyewear District”, International Journal of Operations & Production Management, 23(6): 678-697.
  • ERDAL, H., ve KORUCUK, S. (2018). “İmalat İşletmelerinde Yeni Ürün Geliştirme Kriterleri: Karadeniz Bölgesi Örneği”, Trakya Üniversitesi Sosyal Bilimler Dergisi, 20(1): 99-112.
  • FANG, E., R., PALMATIER, W., EVANS, K. R. (2008). “Influence of Customer Participation on Creating and Sharing of New Product Value”, Journal of the Academy of Marketing Science, (36): 322–336.
  • FEŞEL, N. (2013). Product Mix Determination Under Uncertainity within a Framework Proposed for Effective Product Management, Doktora Tezi, O.D.T.Ü.
  • GONZALEZ, F. J. M. and T. M. B. PALACIOS (2002), “The Effect of New Product Development Techniques on New Product Success in Spanish Firms”, Industrial Marketing Management, (31): 261-271.
  • GRUNER, K.E. ve HOMBURG, C. (2000). “Does Customer Interaction Enhance New Product Success?”, Journal of Business Research, 49(1): 1–14.
  • GÜLEÇ, E. (2016). Türkiye Mobilya Sektörünün Uluslararası Rekabet Gücünün İncelemesi, Yüksek Lisans Tezi, İstanbul Ticaret Üniversitesi/Dış Ticaret Enstitüsü, İstanbul.
  • HAUG, A., SHAFIEE, S., HVAM, L. (2019). “The Causes of Product Configuration Project Failure”, Computers in Industry, (108): 121–131.
  • KAULIO, M.A. (1998), “Customer, Consumer and User Involvement in Product Development: A Framework and a Review of Selected Methods”, Total Quality Management, 9(1): 141-149.
  • KAVADIAS, S. ve CHAO, R.O. (2008). Resource Allocation and New Product Development Portfolio Management, Handbook of New Product Development Research, Oxford: Elsevier/Butterworth.
  • KESDİ, BAŞAR N. (2019). New Product Development in the Turkish Furniture ındustry: Experiences of in-House Industrial Designers a Thesis Submitted to the Graduate School of Natural and Applied Sciences of Middle East Technical University in Partial Fulfillment of the Requirements for the Degree of Master of Science in Industrial Design, Master Thesis.
  • KORKMAZ, B. (2019). Mobilya Endüstrisinde Rekabet Analizi: Düzce Mobilya Endüstrisine Yönelik Nitel Bir Araştırma, Düzce Üniversitesi, Sosyal Bilimler Enstitüsü, Toplam Kalite Yönetimi Anabilim Dalı, Yüksek Lisans Tezi.
  • LAGROSEN, S. (2005). “Customer Involvement in New Product Development”, European Journal of Innovation Management, 8(4): 424-436.
  • LAU, ANTONIO K.W. (2011). “Supplier and Customer Involvement on New Product Performance”, Industrial Management and Data Systems, 111(6): 910-942.
  • LESLIE, D., ve REIMER, S. (2006). “Situating Design in the Canadian Household Furniture Industry”, The Canadian Geographer, 50(3): 319–341.
  • LI, Y., LI, G., FENG, T., XU, J. (2019), “Customer Involvement and NPD Cost Performance: The Moderating Role of Product Innovation Novelty”, Journal of Business & Industrial Marketing, 34(4): 711-722.
  • LILIEN, G. L. (2016). “The B2B Knowledge Gap”, International Journal of Research in Marketing, 33(3): 543–556.
  • LIN, M.J., TU, T., CHEN, D., HUANG, C. (2013). “Customer Participation and New Product Development Outcomes: The Moderating Role of Product Innovativeness”, Journal of Management and Organization, 19(3): 314–337.
  • MORGAN T., ANOKHIN, ALEXANDER S., WINCENT, J. (2019). “Influence of Market Orientation on Performance: The Moderating Roles of Customer Participation Breadth and Depth in New Product Development”, Industry and Innovation, (1103-1120).
  • MORGAN, T., ANOKHIN, S. A., SONG, C., CHISTYAKOVA, N. (2018). “The Role of Customer Participation in Building New Product Development Speed Capabilities in Turbulent Environments”, International Entrepreneurship and Management Journal, 15(1): 119-133.
  • NGO, L. V. ve O’CASS, A. (2013). “Innovation and Business Success: The Mediating Role of Customer Participation”, Journal of Business Research, 66(8): 1134–1142.
  • O’REGAN, N. ve GHOBADIAN, A. (2005). “Strategic Planning—A Comparison of High and Low Technology Manufacturing Small Firms. Technovation”, 25(10): 1107–1117.
  • ÖKTEM, B. (2014). User Centered Design in Office Furniture Industry in Turkey: Office Chair Example, Master’s Thesis, Istanbul Technical University, Institute of Science and Technology, İstanbul.
  • ÖZTÜRK, D. ve ONURLUBAŞ, E. (2018). “Gıda Sektöründe Yeni Ürün Geliştirme: Konya’da Bisküvi, Çikolatalı ve Şekerli Mamuller Alt Sektörü Üzerine Bir Uygulama”, Uluslararası İktisadi ve İdari İncelemeler Dergisi, 11(17): 551-568.
  • ROODERKERK, ROBERT P. ve GALLINO, S. (2019). “New Product Development in an Omnichannel World”, SSRN Electronic Journal: 1-24. https://ssrn.com/abstract=3399214.
  • SHALABI, F. ve BACH, C. (2016). “How to Improve the New Product Development”, Saudi Journal of Engineering and Technology Middle East Publishers, (127-134).
  • SÖĞÜTLÜ, C., ÇINAR, H., ULUADA, SELÇUK R., UZEL, M. (2015). “A Case Study for Office Furniture Design in Turkey”, Proceedings of the 27th International Conference Research for Furniture Industry, (564-570).
  • SVENDSEN, M.F., HAUGLAND, S.A., GRONHAUG, K., HAMMERVOLL, T. (2011). “Marketing Strategy and Customer Involvement in Product Development”, European Journal of Marketing, 45(4): 513-530.
  • ŞAYLAN, O. ve ESMER, Y. (2017). “Endüstriyel İşletmelerin Yeni Ürün Geliştirme Sürecinde Müşteri Katılımına Yönelik Teorik Bir Araştırma”, International Balkan and Near Eastern Social Sciences Congress Series, Kırklareli, (429-434).
  • TATLISU, E. ve ER, Ö. (2016). “Investigating The Relationship Between Furniture And Accessories Manufacturers In New Product Development Processes In Turkish Furniture Industry”, Mugla Journal of Science and Technology, 2(2): 100-109.
  • TIDD, J. ve BESSANT, J. (2009). Managing Innovation : Integrating Technological, Market and Organizational Change (4th Ed.), Chichester: John Wiley & Sons.
  • TIH, S., WONG, K., LYNN, G., REILLY, R. (2016), “Prototyping, Customer Involvement, and Speed of Information Dissemination in New Product Success”, Journal of Business & Industrial Marketing, 31(4): 437-448.
  • TOBB (2017). Türkiye Mobilya Ürünleri Meclisi Sektör Raporu.
  • TURNER, G. ve MYERSON, J. (1998). New Work Space New Culture, Office Design as A Catalyst for Change, Design Council, Gower, England.
  • TÜRK DİL KURUMU (2020): https://sozluk.gov.tr/, 20.01.2020.
  • TÜRKER, A. (2010). Mobilya Sektörünün Ana Bileşenlerinden Tasarımın Faktörlerinin Tüketici Davranışlarına Etkisi: Kütahya İlinde Bir Araştırma, Yüksek Lisans Tezi, Dumlupınar Üniversitesi.
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  • VARELA, J. ve BENITO L. (2004), “New Product Development Process in Spanish Firms: Typology, Antecedents and Technical/Marketing Activities”, Technovation, 25(4): 395-405.
  • VESELAJ, S. ve TORFASON, M. T. (2018). “When To Call The Customer? Timing of Customer Involvement in The Development Of New Products And Services”, International Journal of Innovation Management, 23(01): 1-31.
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  • WANG, L., JIN, J. L., ZHOU, K. Z., LI, C. B., YIN, E. (2020). “Does Customer Participation Hurt New Product Development Performance? Customer Role, Product Newness, and Conflict”, Journal of Business Research, (109): 246-259.
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  • ZHANG, H. ve XIAO, Y. (2019). “Customer Involvement in Big Data Analytics and Its Impact on B2B Innovation,” Industrial Marketing Management, (1-10).
  • ZHOU, K. Z., YIM C. K., TSE, D.K. (2005). “The Effects of Strategic Orientations on Technology-And Market-Based Breakthrough Innovations”, Journal of Marketing 69(2): 42–60.

Mobilya Sektöründe Yeni Ürün Geliştirme Kararlarında Müşteri Katılımının Önemi: Ofis Mobilyaları Üzerinde Bir Çalışma

Yıl 2020, Cilt: 4 Sayı: 2, 445 - 470, 31.05.2020
https://doi.org/10.29023/alanyaakademik.691434

Öz

Bu çalışmanın amacı çeşitli müşteri istek ve ihtiyaçlarına göre modernize edilmiş klasik, fonksiyonel, lüks, estetik görünümlü ofis mobilyalarının fikir, tasarım, proje değerlendirme, test gibi aşamalarından lansman sürecine kadar olan yeni ürün geliştirme adımlarının müşteri katılımı ve çözümleriyle birlikte nasıl yol aldığını irdelemektir. Nitel araştırma yöntemlerinden kalitatif araştırma yöntemi kullanılmıştır. Örneklem seçimi tesadüfi olmayan yöntemlerden kartopu örneklem tekniği ile gerçekleştirilmiştir. İzmir Karabağlar ilinde faaliyet gösteren ofis mobilyaları şirketleri ile yüz yüze görüşme yöntemi uygulanmıştır. Araştırma verilerinin analizinde, betimsel analiz yöntemi kullanılmıştır. Bulgulara göre müşteri katılımının yeni ürün geliştirme sürecinde önemli olduğu vurgulanmış, katılım seviyesinin en çok fikir ve lansman sürecinde ortaya çıktığı sonucuna ulaşılmıştır. B2B pazarlama kapsamında yapılan araştırmaların azlığı sebebiyle özellikle müşteri ihtiyaçları ışığında gerçekleştirilen iş ilişkileri, yeni ürün geliştirme bağlamında literatüre farklı bir bakış açısı kazandırması planlanmaktadır.

Kaynakça

  • ABDOLMALEKİ, K. ve AHMADIAN, S. (2016). “The Relationship between Product Characteristics, Customer and Supplier Involvement and New Product Development”, Procedia Economics and Finance, (36): 147-156.
  • ALAM, I. ve PERRY, C. (2002). “A Customer-Oriented New Service Development Process”, The Journal of Services Marketing, 16(6): 515-534.
  • ALTUĞ, N. (2017). “İşletmelerde Yeni Ürün Geliştirme Çalışmaları ve Başarı Faktörleri”, Balkan ve Yakın Doğu Sosyal Bilimler Dergisi, 3(2): 20-28.
  • ALTUNIŞIK, R., ÇOŞKUN, R., BAYRAKTAROĞLU, S. YILDIRIM, E. (2012). Sosyal Bilimlerde Araştırma Yöntemleri, SPSS Uygulamaları, 7. Geliştirilmiş Baskı, Sakarya Yayıncılık, Sakarya.
  • ARSLAN, C. (2018). İşletmelerde Yeni Mamul Geliştirme Süreci ve Hızlı Tüketim Ürünleri Sektöründe Bir Uygulama. Yüksek Lisans Dönem Projesi. Denizli: Pamukkale Üniversitesi, Sosyal Bilimler Enstitüsü, İşletme Anabilim Dalı Üretim Yönetimi ve Pazarlama Programı.
  • ASADUZZAMAN, A.K.M. (2019). Marketing Strategy of Furniture Industry in Bangladesh: A Study on Otobi Limited, Daffodil International University, Department of Business Administration Faculty of Business & Entrepreneurship, Bachelor of Business Administration.
  • BOBROW, E. E. (1997). The Complete Idiot’s Guide to New Product Development, Macmillan, New York.
  • BOWEN, H. K., CLARK, K. B., HOLLOWAY, C. A., KENT H. (1994). “The Perpetual Enterprise Machine: Seven Keys to Corporate Renewal Through Successful Product and Process Development”, Oxford University Press, New York.
  • CAMPBELL, A. J. ve COOPER, R. G. (1999). “Do Customer Partnerships Improve New Product Success Rates?”, Industrial Marketing Management, 28(5): 507–519.
  • CARBONELL, P., RODRIGUEZ ESCUDERO, A. I., PUJARI, D. (2009). “Customer Involvement in New Service Development: An Examination of Antecedents and Outcomes”, Journal of Product Innovation Management, 26(5): 536–550.
  • CENGİZ, E., AKYILDIZ, H., KIRKBİR, F. (2005). “Yeni Ürün Geliştirme Sürecinin Başarısında Etkili Olan Faktörler”, Erciyes Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi (24): 133-147.
  • CHANG, W. (2018). “The Joint Effects of Customer Participation in Various New Product Development Stages”, European Management Journal, (1-40).
  • CHANG, W., ve TAYLOR, S. A. (2016). “The Effectiveness of Customer Participation in New Product Development: A Meta-Analysis.” Journal of Marketing 80(1): 47–64.
  • CHORDA, M. I., GUNASEKARAN, A., ARAMBURO, L. B. (2002), “Product Development Process in Spanish SMES: An Empirical Research”, Technovation, 22(5): 301–312.
  • COOPER, ROBERT G. (2019). “The Drivers of Success in New-Product Development”, Industrial Marketing Management, (36-47).
  • CUI, A. ve WU, F. (2015). “Utilizing Customer Knowledge in İnnovation: Antecedents and Impact of Customer İnvolvement on New Product Performance”, Journal of the Academy of Marketing Science, (1-54).
  • DE TONI, A. ve NASSIMBENI, G. (2003). “Small and Medium District Enterprises and The New Product Development Challenge: Evidence from Italian Eyewear District”, International Journal of Operations & Production Management, 23(6): 678-697.
  • ERDAL, H., ve KORUCUK, S. (2018). “İmalat İşletmelerinde Yeni Ürün Geliştirme Kriterleri: Karadeniz Bölgesi Örneği”, Trakya Üniversitesi Sosyal Bilimler Dergisi, 20(1): 99-112.
  • FANG, E., R., PALMATIER, W., EVANS, K. R. (2008). “Influence of Customer Participation on Creating and Sharing of New Product Value”, Journal of the Academy of Marketing Science, (36): 322–336.
  • FEŞEL, N. (2013). Product Mix Determination Under Uncertainity within a Framework Proposed for Effective Product Management, Doktora Tezi, O.D.T.Ü.
  • GONZALEZ, F. J. M. and T. M. B. PALACIOS (2002), “The Effect of New Product Development Techniques on New Product Success in Spanish Firms”, Industrial Marketing Management, (31): 261-271.
  • GRUNER, K.E. ve HOMBURG, C. (2000). “Does Customer Interaction Enhance New Product Success?”, Journal of Business Research, 49(1): 1–14.
  • GÜLEÇ, E. (2016). Türkiye Mobilya Sektörünün Uluslararası Rekabet Gücünün İncelemesi, Yüksek Lisans Tezi, İstanbul Ticaret Üniversitesi/Dış Ticaret Enstitüsü, İstanbul.
  • HAUG, A., SHAFIEE, S., HVAM, L. (2019). “The Causes of Product Configuration Project Failure”, Computers in Industry, (108): 121–131.
  • KAULIO, M.A. (1998), “Customer, Consumer and User Involvement in Product Development: A Framework and a Review of Selected Methods”, Total Quality Management, 9(1): 141-149.
  • KAVADIAS, S. ve CHAO, R.O. (2008). Resource Allocation and New Product Development Portfolio Management, Handbook of New Product Development Research, Oxford: Elsevier/Butterworth.
  • KESDİ, BAŞAR N. (2019). New Product Development in the Turkish Furniture ındustry: Experiences of in-House Industrial Designers a Thesis Submitted to the Graduate School of Natural and Applied Sciences of Middle East Technical University in Partial Fulfillment of the Requirements for the Degree of Master of Science in Industrial Design, Master Thesis.
  • KORKMAZ, B. (2019). Mobilya Endüstrisinde Rekabet Analizi: Düzce Mobilya Endüstrisine Yönelik Nitel Bir Araştırma, Düzce Üniversitesi, Sosyal Bilimler Enstitüsü, Toplam Kalite Yönetimi Anabilim Dalı, Yüksek Lisans Tezi.
  • LAGROSEN, S. (2005). “Customer Involvement in New Product Development”, European Journal of Innovation Management, 8(4): 424-436.
  • LAU, ANTONIO K.W. (2011). “Supplier and Customer Involvement on New Product Performance”, Industrial Management and Data Systems, 111(6): 910-942.
  • LESLIE, D., ve REIMER, S. (2006). “Situating Design in the Canadian Household Furniture Industry”, The Canadian Geographer, 50(3): 319–341.
  • LI, Y., LI, G., FENG, T., XU, J. (2019), “Customer Involvement and NPD Cost Performance: The Moderating Role of Product Innovation Novelty”, Journal of Business & Industrial Marketing, 34(4): 711-722.
  • LILIEN, G. L. (2016). “The B2B Knowledge Gap”, International Journal of Research in Marketing, 33(3): 543–556.
  • LIN, M.J., TU, T., CHEN, D., HUANG, C. (2013). “Customer Participation and New Product Development Outcomes: The Moderating Role of Product Innovativeness”, Journal of Management and Organization, 19(3): 314–337.
  • MORGAN T., ANOKHIN, ALEXANDER S., WINCENT, J. (2019). “Influence of Market Orientation on Performance: The Moderating Roles of Customer Participation Breadth and Depth in New Product Development”, Industry and Innovation, (1103-1120).
  • MORGAN, T., ANOKHIN, S. A., SONG, C., CHISTYAKOVA, N. (2018). “The Role of Customer Participation in Building New Product Development Speed Capabilities in Turbulent Environments”, International Entrepreneurship and Management Journal, 15(1): 119-133.
  • NGO, L. V. ve O’CASS, A. (2013). “Innovation and Business Success: The Mediating Role of Customer Participation”, Journal of Business Research, 66(8): 1134–1142.
  • O’REGAN, N. ve GHOBADIAN, A. (2005). “Strategic Planning—A Comparison of High and Low Technology Manufacturing Small Firms. Technovation”, 25(10): 1107–1117.
  • ÖKTEM, B. (2014). User Centered Design in Office Furniture Industry in Turkey: Office Chair Example, Master’s Thesis, Istanbul Technical University, Institute of Science and Technology, İstanbul.
  • ÖZTÜRK, D. ve ONURLUBAŞ, E. (2018). “Gıda Sektöründe Yeni Ürün Geliştirme: Konya’da Bisküvi, Çikolatalı ve Şekerli Mamuller Alt Sektörü Üzerine Bir Uygulama”, Uluslararası İktisadi ve İdari İncelemeler Dergisi, 11(17): 551-568.
  • ROODERKERK, ROBERT P. ve GALLINO, S. (2019). “New Product Development in an Omnichannel World”, SSRN Electronic Journal: 1-24. https://ssrn.com/abstract=3399214.
  • SHALABI, F. ve BACH, C. (2016). “How to Improve the New Product Development”, Saudi Journal of Engineering and Technology Middle East Publishers, (127-134).
  • SÖĞÜTLÜ, C., ÇINAR, H., ULUADA, SELÇUK R., UZEL, M. (2015). “A Case Study for Office Furniture Design in Turkey”, Proceedings of the 27th International Conference Research for Furniture Industry, (564-570).
  • SVENDSEN, M.F., HAUGLAND, S.A., GRONHAUG, K., HAMMERVOLL, T. (2011). “Marketing Strategy and Customer Involvement in Product Development”, European Journal of Marketing, 45(4): 513-530.
  • ŞAYLAN, O. ve ESMER, Y. (2017). “Endüstriyel İşletmelerin Yeni Ürün Geliştirme Sürecinde Müşteri Katılımına Yönelik Teorik Bir Araştırma”, International Balkan and Near Eastern Social Sciences Congress Series, Kırklareli, (429-434).
  • TATLISU, E. ve ER, Ö. (2016). “Investigating The Relationship Between Furniture And Accessories Manufacturers In New Product Development Processes In Turkish Furniture Industry”, Mugla Journal of Science and Technology, 2(2): 100-109.
  • TIDD, J. ve BESSANT, J. (2009). Managing Innovation : Integrating Technological, Market and Organizational Change (4th Ed.), Chichester: John Wiley & Sons.
  • TIH, S., WONG, K., LYNN, G., REILLY, R. (2016), “Prototyping, Customer Involvement, and Speed of Information Dissemination in New Product Success”, Journal of Business & Industrial Marketing, 31(4): 437-448.
  • TOBB (2017). Türkiye Mobilya Ürünleri Meclisi Sektör Raporu.
  • TURNER, G. ve MYERSON, J. (1998). New Work Space New Culture, Office Design as A Catalyst for Change, Design Council, Gower, England.
  • TÜRK DİL KURUMU (2020): https://sozluk.gov.tr/, 20.01.2020.
  • TÜRKER, A. (2010). Mobilya Sektörünün Ana Bileşenlerinden Tasarımın Faktörlerinin Tüketici Davranışlarına Etkisi: Kütahya İlinde Bir Araştırma, Yüksek Lisans Tezi, Dumlupınar Üniversitesi.
  • ÜST, S. (2015). “Konutlarda İç Mekân ile Mobilya Etkileşimi Bağlamında Mobilyaya Dair Özelliklerin İncelenmesi”, Sanat ve Tasarım Dergisi, 1(15): 103-118.
  • VARELA, J. ve BENITO L. (2004), “New Product Development Process in Spanish Firms: Typology, Antecedents and Technical/Marketing Activities”, Technovation, 25(4): 395-405.
  • VESELAJ, S. ve TORFASON, M. T. (2018). “When To Call The Customer? Timing of Customer Involvement in The Development Of New Products And Services”, International Journal of Innovation Management, 23(01): 1-31.
  • VON HIPPEL, E. (1986). “Lead Users: A Source of Novel Product Concepts”, Management Science, 32(7): 791-805.
  • VONHIPPEL, E. (1978). “A customer-Active Paradigm for Industrial Product Idea Generation”, Massachusetts Institute of Technology (MIT), Sloan School of Management, Research Policy (7): 935-77.
  • WANG, L., JIN, J. L., ZHOU, K. Z. (2019). “Institutional Forces and Customer Participation in New Product Development: A Yin-Yang Perspective”, Industrial Marketing Management, (82): 188-198.
  • WANG, L., JIN, J. L., ZHOU, K. Z., LI, C. B., YIN, E. (2020). “Does Customer Participation Hurt New Product Development Performance? Customer Role, Product Newness, and Conflict”, Journal of Business Research, (109): 246-259.
  • WITELL L., GUSTAFSSON, A. JOHNSON, D. (2014). “The Effect of Customer Information During New Product Development on Profits from Goods and Services”, European Journal of Marketing, 48(9/10): 1709-1730.
  • YAMAN, S. (2019). İç Mimarlık Alanında Mobilya Endüstrisi Kaynaklı Sorunlar ve Çözüm Önerileri, Hacettepe Üniversitesi, Güzel Sanatlar Enstitüsü, İç Mimarlık ve Çevre Tasarımı Anabilim Dalı, Yüksek Lisans Tezi.
  • YIN, ROBERT K. (2002). Case Study Research (Design and Methods), California: Sage Publication.
  • ZHAN, Y., TAN, K. H., LI, Y., TSE, Y. K. (2018). “Unlocking The Power of Big Data in New Product Development”, Annals of Operations Research, 270(1): 577-595.
  • ZHANG, H. ve XIAO, Y. (2019). “Customer Involvement in Big Data Analytics and Its Impact on B2B Innovation,” Industrial Marketing Management, (1-10).
  • ZHOU, K. Z., YIM C. K., TSE, D.K. (2005). “The Effects of Strategic Orientations on Technology-And Market-Based Breakthrough Innovations”, Journal of Marketing 69(2): 42–60.
Toplam 65 adet kaynakça vardır.

Ayrıntılar

Birincil Dil Türkçe
Konular Ekonomi
Bölüm Makaleler
Yazarlar

Burak Demir 0000-0003-3242-3035

İpek Kazançoğlu 0000-0001-8251-5451

Yayımlanma Tarihi 31 Mayıs 2020
Kabul Tarihi 21 Mayıs 2020
Yayımlandığı Sayı Yıl 2020 Cilt: 4 Sayı: 2

Kaynak Göster

APA Demir, B., & Kazançoğlu, İ. (2020). Mobilya Sektöründe Yeni Ürün Geliştirme Kararlarında Müşteri Katılımının Önemi: Ofis Mobilyaları Üzerinde Bir Çalışma. Alanya Akademik Bakış, 4(2), 445-470. https://doi.org/10.29023/alanyaakademik.691434