Erciyes İletişim Dergisi

Öz

This article focuses on TRT's (Turkish Radio and Television Corporation) digital platform called "Tabii," which was launched in 2023. Tabii is a platform constructed with state support during a time when it is becoming progressively challenging to individually counter global content monopolies such as Netflix and Disney. Tabii embraces a kind of eastern tradition and internalizes the values of Turkish Islamic thought under the slogan of "stories that unite us." With this approach, Tabii seeks to challenge the previously established and dominant digital platforms or create an alternative space. It is evident that such an endeavor is quite challenging.
In this research, focusing on loglines and story structures, the themes and character depth of the series are evaluated. For the purpose of sampling, the 10 most-watched series on the Tabii platform were selected, and their story structures and themes were subjected to structural analysis. In conclusion of this analysis, while Tabii's targeted broadcasting approach and advocated human values are deemed significant, the narrative sentences and story structures employed for their conveyance have been found to be weak. Hence, this article highlights the importance of Tabii platform in the context of communication and content creation in the digital world, emphasizing the potential for conveying their messages more effectively with stronger story structures.