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ÜNİVERSİTE ÖĞRENCİLERİNİN INSTAGRAM’A YÖNELİK ALGILARININ METAFOR ANALİZİ İLE İNCELENMESİ

Yıl 2023, Cilt: 8 Sayı: 3, 647 - 659, 09.10.2023

Mehmet Gökerik Ebubekir Işık

https://doi.org/10.29106/fesa.1264932

Öz

Sosyal medya sayesinde markalar, mevcut ve potansiyel müşterilerine ulaşma ve onlarla interaktif bir şekilde iletişim kurma imkânı bulurken, tüketiciler de markalar hakkındaki olumlu veya olumsuz düşüncelerini geniş kitlelere ulaştırabilmektedir. Sosyal medya ortamlarından biri olan Instagram’ı Z kuşağına mensup üniversite öğrencilerinin hangi amaçla kullandıklarının bilinmesi, bugün ve gelecekte hedef kitlesi Z kuşağı olan markaların uygulayacakları pazarlama stratejileri için önemli ipuçları sunmaktadır. Bu çalışmanın amacı Z kuşağının bir temsilcisi olan üniversite öğrencilerinin Instagram’a yönelik algılarının metafor analizi aracılığıyla tespit edilmesidir. Bu amaç doğrultusunda 63 Lisans, 32 Ön Lisans ve 14 Yüksek Lisans öğrencisi olmak üzere toplamda 109 öğrenciden elde edilen veriler incelenmiş ve 80 adet geçerli metafor elde edilmiştir. Elde edilen metaforların 58’inin olumlu, 22’sinin ise olumsuz anlam içerdiği görülmüştür. Olumlu anlam içeren metaforlar arasında en çok kullanılan ifadeler; ‘hayat-yaşam’, ‘hatırat-günlük’, ‘arkadaş’ ve ‘su’ iken, olumsuz anlam içeren metaforlar arasında ise en çok; ‘boşluk’, ‘bataklık’, ‘düşman’ gibi kelimelerin olduğu belirlenmiştir.

Anahtar Kelimeler

Sosyal Medya Pazarlaması Metafor Analizi Dijital Pazarlama

Kaynakça

  • Agustian, K., Suherti, H., Nurdianti, R. R. S. (2023). The Effect Of Social Media Addiction and Time Management On The Learning Achievement Of Economics Education Students:(Survey on Students of the Department of Economic Education, Siliwangi University Class of 2019). Revıew Of Multidisciplinary Education, Culture And Pedagogy, 2(2), 64-77.
  • Aprilia, R. (2020). Tingkat Kecanduan Media Sosial Pada Remaja. Jurnal of Nursing Care. Vol 3, No. 1 (41-53).
  • Artemova, A. (2018). Engaging Generation Z Through Social Media Marketing Case: Hurja Media Oy. (Thesis-Honour).
  • Baştürk, S., ve Taştepe, M. (2013). Evren ve örneklem. Bilimsel Araştırma Yöntemleri, Ankara: Vize Yayıncılık, 129, 159.
  • Bjureberg, J., Ojala, O., Hesser, H., Häbel, H., Sahlin, H., Gratz, K. L., Hellner, C. (2023). Effect Of Internet-Delivered Emotion Regulation Individual Therapy For Adolescents with Nonsuicidal Self-Injury Disorder: A Randomized Clinical Trial. JAMA Network Open, 6(7).
  • Cevher, R., ve Ustakara, F. (2019). Kullanımlar ve Doyumlar Teorisi Bağlamında Sosyal Medya Kullanımına Yönelik Bir Araştırma. Sciences, 5(19), 812-831.
  • Chang, T. Z., Kong, W. H., Ve Bahl, A. (2023). Personal Values and Travel Social Media Use Among Generation Z. Consumer Behavior in Tourism and Hospitality, 18(1), 49-65.
  • Cheng, C., Lau, Y., Chan, L., Luk, J. W. (2021). Prevalence Of Social Media Addiction Across 32 Nations: Meta-Analysis With Subgroup Analysis Of Classification Schemes And Cultural Values. Addictive Behaviors, 117, 106845.
  • Cilliers, E. J. (2017). The Challenge of Teaching Generation Z PEOPLE. International Journal of Social Sciences. 3, 188–198
  • Consultancy.uk. (2015). Y less satisfied than Generation generations. http://www.consultancy.uk/news/2061/generation-y-less-satisfied-thanother-generations. Date of use: 1.02. 2023.
  • Creswell, J. (1998). Qualitative Inquiry and Research Design: Choosing Among Five Traditions. Thousand Oaks, CA: Sage
  • Çakır, Ö., ve Filiz, M. (2020). Sosyal Paylaşım Ağları, İnternet ve Akıllı Telefona İlişkin Algıların Metaforlar Yoluyla Belirlenmesi. MANAS Sosyal Araştırmalar Dergisi, 9(1), 261-273.
  • Dateportal (2023) “Digital 2023: Global Overview Report” https://datareportal.com/reports/digital-2023-global-overview-report (Erişim:02.02.2023)
  • Daugherty, T., ve Hoffman, E. (2014). eWOM and the Importance of Capturing Consumer Attention Within Social Media. Journal of Marketing Communications, 20(1-2), 82-102.
  • Dauksevicuite, I. (2016). Unlocking The Full Potential of Digital Native Learners. Henley Business School, Mc Graw Hill Education handouts.
  • de Vries, L., Gensler, S., Leeflang, P. S. H. (2012). Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketing. Journal of Interactive Marketing, 26(2), 83–91.
  • Dehghani, M., ve Tumer, M. (2015). A Research on Effectiveness of Facebook Advertising on Enhancing Purchase Intention of Consumers. Computers in Human Behavior, 49, 597–600.
  • Djafarova E., Foots S. (2022), “Exploring Ethical Consumption of Generation Z: Theory of Planned Behaviour,” Young Consumers, 23 (3), 413–43.
  • Doğan, S., ve Erkan, İ. (2019). Z Kuşağının Sosyal Medyaya Yönelik Algılarının Metafor Analizi Yoluyla İncelenmesi. Yaşar Üniversitesi E-Dergisi, 14, 146-155.
  • Ducoffe, R. H. (1995). How Consumers Assess the Value Of Advertising. Journal of Current Issues and Research in Advertising, 17(1), 1–18.
  • Duffett, R. (2017), “Influence Of Social Media Marketing Communications On Young Consumers’ Attitudes”, Young Consumers, Vol. 18 No. 1, pp. 19-39.
  • Erkan, I., Gokerik, M., ve Acikgoz, F. (2019). The Impacts Of Facebook Ads On Brand Image, Brand Awareness, And Brand Equity. In Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy (pp. 442-462). IGI Global.
  • Gokerik M., Gurbuz A., Erkan I., Mogaji E., SAP S. (2018). Surprise Me with Your Ads! The Impacts of Guerrilla Marketing In Social Media On Brand Image. Asia Pacific J. Mark. Logistics 30 (5), 1222–1238.
  • Gruzd, A., Jacobson, J., Mai, P., Ve Dubois, E. (2017). The State of Social Media İn Canada. Social Media Lab.
  • Gümüş, N. (2018). Sosyal Medya Pazarlamaya Yönelik Tüketici Algılarının İncelenmesi: Kırgızistan Üzerinde Bir Araştırma. Manas Sosyal Araştırmalar Dergisi, 7(3).
  • Gvili Y., Levy S. (2018). Consumer Engagement with eWOM On Social Media: The Role of Social Capital. Online Information Review, 42(4), 482–505. Crossref.
  • Hwang, H. S., & Cho, J. (2018). Why Instagram? Intention To Continue Using Instagram Among Korean College Students. Social Behavior and Personality: an international journal, 46(8), 1305-1315.
  • Huete-Alcocer, N. (2017), “A Literature Review Of Word Of Mouth And Electronic Word Of Mouth: Implications For Consumer Behavior”, Frontiers in Psychology, Vol. 8, p. 1256.
  • Işık, E., ve Gökerik, M. (2023) Halkla İlişkiler Faaliyetlerinin Şehir Pazarlamasına Etkisi: Safranbolu Örneği. İktisadi ve İdari Bilimlerde Uluslararası Araştırma ve Derlemeler, 1, (451-480).
  • Johnston, W. J., Khalıl, S., Nhat Hanh Le, A., & Cheng, J. M. S. (2018). Behavioral Implications Of International Social Media Advertising: An Investigation Of Intervening And Contingency Factors. Journal of International Marketing, 26(2), 43-61.
  • Kamiloğlu, F., Ve Yurttaş, Ö. U. (2014). Sosyal Medyanın Bilgi Edinme ve Kişisel Gelişim Sürecine Katkısı ve Lise Öğrencileri Üzerine Bir Alan Çalışması. Galatasaray Üniversitesi İletişim Dergisi, (21), 129-150.
  • Kaplan, A. M., Ve Haenlein, M. (2010). Users of The World, Unite! The Challenges and Opportunities of Social Media. Business Horizons, 53(1), 59-68.
  • King, M. (2019). Technology Habits of Generation Z—UK—September 2019.
  • Kim, J. H., Kim, M. S., & Nam, Y. (2010). An Analysis Of Self-Construals, Motivations, Facebook Use, And User Satisfaction. International Journal of Human-Computer Interaction, 26(11–12), 1077–1099.
  • Kocabıyık, O. O. (2016). Olgu Bilim ve Gömülü Kuram: Bazı Özellikler Açısından Karşılaştırma. Trakya Üniversitesi Eğitim Fakültesi Dergisi, 6(1), 55-66.
  • Kocadağ, T., Aksoy, M. E., Ve Zengin, K. (2014). BÖTEB Öğrencilerinin İnternet Metaforlarının Belirlenmesi: Gaziosmanpaşa Üniversitesi Örneği. Uluslararası Türk Eğitim Bilimleri Dergisi, 2014(3), 18-29.
  • Kumar, N. and Benbasat, I. (2006), “Research Note: The Influence Of Recommendations And Consumer Reviews On Evaluations Of Websites”, Information Systems Research, Vol. 17 No. 4, pp. 425-439.
  • Kuss, D. J., & Griffiths, M. D. (2011). Online Social Networking And Addiction-A Review Of The Psychological Literature. In International Journal of Environmental Research and Public Health (Vol. 8, Issue 9, pp. 3528–3552).
  • Lam, A. H. C., Ho, K. K. W., Ve Chiu, D. K. W. (2023). Instagram For Student Learning and Library Promotions: A Quantitative Study Using The 5E Instructional Model. Aslib Journal of Information Management, 75(1), 112–130.
  • Li, Y., Wang, X., Lin, X. Ve Hajli, M. (2018), “Seeking and Sharing Health İnformation On Social Media: A Net Valence Model and Cross-Cultural Comparison”, Technological Forecasting and Social Change, Vol. 126, pp.28-40.
  • Luttrell, R. (2018), Social Media: How to Engage, Share, and Connect, 3rd ed., Rowman & Littlefield, Lanham.
  • Markivska, L. L., Siruk, N. M., Durmanenko, O. L., Redchuk, R. O., & Tarasyuk, L. M. (2020). Modern Society Challenges: Youth Communication in Instagram. International Journal of Criminology and Sociology, 9, 3124-3133. Merriam-Webster (n.d.), “Social Media”, Merriam-Webster.Com Dictionary, Available At: Https://Www.Merriam-Webster.Com/Dictionary/Social%20media#H1 (Erişim Tarihi 03.03.2023).
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EXPLORİNG THE PERCEPTIONS OF UNIVERSITY STUDENTS TOWARDS INSTAGRAM THROUGH METAPHOR ANALYSIS

Yıl 2023, Cilt: 8 Sayı: 3, 647 - 659, 09.10.2023

Mehmet Gökerik Ebubekir Işık

https://doi.org/10.29106/fesa.1264932

Öz

Thanks to social media, brands have the opportunity to reach their current and potential customers and communicate with them in an interactive way, while consumers can convey their positive or negative thoughts about brands to large masses. Knowing the purposes for which university students belonging to Generation Z use Instagram, one of the social media environments, offers important clues for the marketing strategies to be implemented by brands whose target audience is Generation Z today and in the future. The aim of this study is to determine the perceptions of university students, who are the representatives of the Z generation, towards Instagram through metaphor analysis. For this purpose, the data obtained from a total of 109 students, including 63 undergraduate, 32 associate degree and 14 graduate students, were examined and 80 valid metaphors were obtained. It was seen that 58 of the metaphors obtained had positive meanings and 22 of them had negative meanings. Among the metaphors with positive meaning, the most used expressions are 'life', 'memory-diary', 'friend' and 'water'. Among the metaphors with negative meaning, the most; It has been determined that there are words such as 'space', 'swamp', 'enemy'.

Anahtar Kelimeler

Social Media Marketing Metaphor Analysis Digital Marketing

Kaynakça

  • Agustian, K., Suherti, H., Nurdianti, R. R. S. (2023). The Effect Of Social Media Addiction and Time Management On The Learning Achievement Of Economics Education Students:(Survey on Students of the Department of Economic Education, Siliwangi University Class of 2019). Revıew Of Multidisciplinary Education, Culture And Pedagogy, 2(2), 64-77.
  • Aprilia, R. (2020). Tingkat Kecanduan Media Sosial Pada Remaja. Jurnal of Nursing Care. Vol 3, No. 1 (41-53).
  • Artemova, A. (2018). Engaging Generation Z Through Social Media Marketing Case: Hurja Media Oy. (Thesis-Honour).
  • Baştürk, S., ve Taştepe, M. (2013). Evren ve örneklem. Bilimsel Araştırma Yöntemleri, Ankara: Vize Yayıncılık, 129, 159.
  • Bjureberg, J., Ojala, O., Hesser, H., Häbel, H., Sahlin, H., Gratz, K. L., Hellner, C. (2023). Effect Of Internet-Delivered Emotion Regulation Individual Therapy For Adolescents with Nonsuicidal Self-Injury Disorder: A Randomized Clinical Trial. JAMA Network Open, 6(7).
  • Cevher, R., ve Ustakara, F. (2019). Kullanımlar ve Doyumlar Teorisi Bağlamında Sosyal Medya Kullanımına Yönelik Bir Araştırma. Sciences, 5(19), 812-831.
  • Chang, T. Z., Kong, W. H., Ve Bahl, A. (2023). Personal Values and Travel Social Media Use Among Generation Z. Consumer Behavior in Tourism and Hospitality, 18(1), 49-65.
  • Cheng, C., Lau, Y., Chan, L., Luk, J. W. (2021). Prevalence Of Social Media Addiction Across 32 Nations: Meta-Analysis With Subgroup Analysis Of Classification Schemes And Cultural Values. Addictive Behaviors, 117, 106845.
  • Cilliers, E. J. (2017). The Challenge of Teaching Generation Z PEOPLE. International Journal of Social Sciences. 3, 188–198
  • Consultancy.uk. (2015). Y less satisfied than Generation generations. http://www.consultancy.uk/news/2061/generation-y-less-satisfied-thanother-generations. Date of use: 1.02. 2023.
  • Creswell, J. (1998). Qualitative Inquiry and Research Design: Choosing Among Five Traditions. Thousand Oaks, CA: Sage
  • Çakır, Ö., ve Filiz, M. (2020). Sosyal Paylaşım Ağları, İnternet ve Akıllı Telefona İlişkin Algıların Metaforlar Yoluyla Belirlenmesi. MANAS Sosyal Araştırmalar Dergisi, 9(1), 261-273.
  • Dateportal (2023) “Digital 2023: Global Overview Report” https://datareportal.com/reports/digital-2023-global-overview-report (Erişim:02.02.2023)
  • Daugherty, T., ve Hoffman, E. (2014). eWOM and the Importance of Capturing Consumer Attention Within Social Media. Journal of Marketing Communications, 20(1-2), 82-102.
  • Dauksevicuite, I. (2016). Unlocking The Full Potential of Digital Native Learners. Henley Business School, Mc Graw Hill Education handouts.
  • de Vries, L., Gensler, S., Leeflang, P. S. H. (2012). Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketing. Journal of Interactive Marketing, 26(2), 83–91.
  • Dehghani, M., ve Tumer, M. (2015). A Research on Effectiveness of Facebook Advertising on Enhancing Purchase Intention of Consumers. Computers in Human Behavior, 49, 597–600.
  • Djafarova E., Foots S. (2022), “Exploring Ethical Consumption of Generation Z: Theory of Planned Behaviour,” Young Consumers, 23 (3), 413–43.
  • Doğan, S., ve Erkan, İ. (2019). Z Kuşağının Sosyal Medyaya Yönelik Algılarının Metafor Analizi Yoluyla İncelenmesi. Yaşar Üniversitesi E-Dergisi, 14, 146-155.
  • Ducoffe, R. H. (1995). How Consumers Assess the Value Of Advertising. Journal of Current Issues and Research in Advertising, 17(1), 1–18.
  • Duffett, R. (2017), “Influence Of Social Media Marketing Communications On Young Consumers’ Attitudes”, Young Consumers, Vol. 18 No. 1, pp. 19-39.
  • Erkan, I., Gokerik, M., ve Acikgoz, F. (2019). The Impacts Of Facebook Ads On Brand Image, Brand Awareness, And Brand Equity. In Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy (pp. 442-462). IGI Global.
  • Gokerik M., Gurbuz A., Erkan I., Mogaji E., SAP S. (2018). Surprise Me with Your Ads! The Impacts of Guerrilla Marketing In Social Media On Brand Image. Asia Pacific J. Mark. Logistics 30 (5), 1222–1238.
  • Gruzd, A., Jacobson, J., Mai, P., Ve Dubois, E. (2017). The State of Social Media İn Canada. Social Media Lab.
  • Gümüş, N. (2018). Sosyal Medya Pazarlamaya Yönelik Tüketici Algılarının İncelenmesi: Kırgızistan Üzerinde Bir Araştırma. Manas Sosyal Araştırmalar Dergisi, 7(3).
  • Gvili Y., Levy S. (2018). Consumer Engagement with eWOM On Social Media: The Role of Social Capital. Online Information Review, 42(4), 482–505. Crossref.
  • Hwang, H. S., & Cho, J. (2018). Why Instagram? Intention To Continue Using Instagram Among Korean College Students. Social Behavior and Personality: an international journal, 46(8), 1305-1315.
  • Huete-Alcocer, N. (2017), “A Literature Review Of Word Of Mouth And Electronic Word Of Mouth: Implications For Consumer Behavior”, Frontiers in Psychology, Vol. 8, p. 1256.
  • Işık, E., ve Gökerik, M. (2023) Halkla İlişkiler Faaliyetlerinin Şehir Pazarlamasına Etkisi: Safranbolu Örneği. İktisadi ve İdari Bilimlerde Uluslararası Araştırma ve Derlemeler, 1, (451-480).
  • Johnston, W. J., Khalıl, S., Nhat Hanh Le, A., & Cheng, J. M. S. (2018). Behavioral Implications Of International Social Media Advertising: An Investigation Of Intervening And Contingency Factors. Journal of International Marketing, 26(2), 43-61.
  • Kamiloğlu, F., Ve Yurttaş, Ö. U. (2014). Sosyal Medyanın Bilgi Edinme ve Kişisel Gelişim Sürecine Katkısı ve Lise Öğrencileri Üzerine Bir Alan Çalışması. Galatasaray Üniversitesi İletişim Dergisi, (21), 129-150.
  • Kaplan, A. M., Ve Haenlein, M. (2010). Users of The World, Unite! The Challenges and Opportunities of Social Media. Business Horizons, 53(1), 59-68.
  • King, M. (2019). Technology Habits of Generation Z—UK—September 2019.
  • Kim, J. H., Kim, M. S., & Nam, Y. (2010). An Analysis Of Self-Construals, Motivations, Facebook Use, And User Satisfaction. International Journal of Human-Computer Interaction, 26(11–12), 1077–1099.
  • Kocabıyık, O. O. (2016). Olgu Bilim ve Gömülü Kuram: Bazı Özellikler Açısından Karşılaştırma. Trakya Üniversitesi Eğitim Fakültesi Dergisi, 6(1), 55-66.
  • Kocadağ, T., Aksoy, M. E., Ve Zengin, K. (2014). BÖTEB Öğrencilerinin İnternet Metaforlarının Belirlenmesi: Gaziosmanpaşa Üniversitesi Örneği. Uluslararası Türk Eğitim Bilimleri Dergisi, 2014(3), 18-29.
  • Kumar, N. and Benbasat, I. (2006), “Research Note: The Influence Of Recommendations And Consumer Reviews On Evaluations Of Websites”, Information Systems Research, Vol. 17 No. 4, pp. 425-439.
  • Kuss, D. J., & Griffiths, M. D. (2011). Online Social Networking And Addiction-A Review Of The Psychological Literature. In International Journal of Environmental Research and Public Health (Vol. 8, Issue 9, pp. 3528–3552).
  • Lam, A. H. C., Ho, K. K. W., Ve Chiu, D. K. W. (2023). Instagram For Student Learning and Library Promotions: A Quantitative Study Using The 5E Instructional Model. Aslib Journal of Information Management, 75(1), 112–130.
  • Li, Y., Wang, X., Lin, X. Ve Hajli, M. (2018), “Seeking and Sharing Health İnformation On Social Media: A Net Valence Model and Cross-Cultural Comparison”, Technological Forecasting and Social Change, Vol. 126, pp.28-40.
  • Luttrell, R. (2018), Social Media: How to Engage, Share, and Connect, 3rd ed., Rowman & Littlefield, Lanham.
  • Markivska, L. L., Siruk, N. M., Durmanenko, O. L., Redchuk, R. O., & Tarasyuk, L. M. (2020). Modern Society Challenges: Youth Communication in Instagram. International Journal of Criminology and Sociology, 9, 3124-3133. Merriam-Webster (n.d.), “Social Media”, Merriam-Webster.Com Dictionary, Available At: Https://Www.Merriam-Webster.Com/Dictionary/Social%20media#H1 (Erişim Tarihi 03.03.2023).
  • Mukhopadhyay, S., Pandey, R., Rishi, B. (2023). Electronic Word Of Mouth (eWOM) Research a Comparative Bibliometric Analysis And Future Research Insight. Journal of Hospitality and Tourism Insights, 6(2), 404-424.
  • Murphy, I.P. (2015), The Power of Online Reviews, RetailDive, available at: http://www.retaildive.com/ news/the-power-of-online-reviews/368614/. (Erişim: 12.08.2023).
  • New York Post. (2020), “Generation Z İs Bigger Than Millennials — And They’re Out To Change The World”, Available At: https://nypost.com/2020/01/25/generation-z-is-bigger-than-millennials-and-theyre-out-tochange-the-world/ (Erişim: 04.02.2023).
  • Park, N., Kee, K. F., & Valenzuela, S. (2009). Being Immersed in Social Networking Environment: Facebook Groups, Uses and Gratifications, and Social Outcomes. 10.1089/cpb.2009.0003
  • Perrin, A. (2015). Social Media Usage. Pew Research Center, 125, 52-68.
  • Pour, M. J., Hosseinzadeh, M., Ve Mahdiraji, H. A. (2021). Exploring And Evaluating Success Factors of Social Media Marketing Strategy: A Multi-Dimensional-Multi-Criteria Framework. Foresight, 23(6), 655-678.
  • Rahardjo, W., Mulyani, I. (2020). Instagram Addiction in Teenagers: The role of type D personality, Self-esteem, and Fear Of Missing Out. Psikohumaniora: Jurnal penelitian psikologi, 5(1), 29-44.
  • Reınecke, L., Trepte, S. (2014). Authenticity And Well-Being On Social Network Sites: A Two-Wave Longitudinal Study On The Effects Of Online Authenticity And The Positivity Bias in SNS Communication. Computers in Human Behavior, 30, 95-102.
  • Romero Saletti, S. M., Van den Broucke, S., Van Beggelaer, W. (2022). Understanding Motives, Usage Patterns And Effects of Instagram Use in Youths: A Qualitative Study. Emerging Adulthood, 10(6), 1376-1394.
  • Saxena, A., Khanna, U. (2013). Advertising on Social Network Sites: A Structural Equation Modelling Approach. Vision: The Journal of Business Perspective, 17(1), 17–25.
  • Sisson, A. D., Whalen, E. A. (2022). Exploratory Study On The Perceptions of Event Gamification On Positive Behavioral Outcomes. Journal of Hospitality and Tourism Insights, 5(5), 822-841.
  • Süer, S., Sezgin, K. Ve Oral, B. (2017). Z Kuşağındaki Öğrencilerin İnternete İlişkin Algılarının Belirlenmesi: Bir Metafor Çalışması, Elektronik Eğitim Bilimleri Dergisi, 6(12), 190-203
  • Şule, Ergüz., Ve Kesten, A. (2018). Sosyal Bilgiler Öğretmenliği Öğrencilerinin Sosyal Medya Algılarının Metafor Yoluyla Belirlenmesi. Cumhuriyet Uluslararası Eğitim Dergisi, 7(3), 219-240.
  • Tobon, S. and Garcıa-Madariaga, J. (2021), “The Influence of Opinion Leaders’ eWOM on Online Consumer Decisions: A Study on Social Influence”, Journal of Theoretical and Applied Electronic Commerce Research, Vol. 16 No. 4, pp. 748-767.
  • Thomas, M. (Ed.) (2011), Deconstructing Digital Natives: Young People, Technology, and the New Literacies, Routledge, New York, NY; London.
  • Ting, H., Ming, W. W. P., de Run, E. C., & Choo, S. L. Y. (2015). Beliefs About the Use of Instagram: An Exploratory Study. International Journal of business and innovation, 2(2), 15-31.
  • Turner, D. (2015). Psychosocial Aspects of Engagement With Social Media and Digital Technology—Personal Thoughts From The Frontier. Smart Learning, 73.
  • Tutgun, A. (2021), Social Media Generations' Levels of Acceptance of Diversity. Turkish Online Journal of Educational Technology-TOJET, 155-168.
  • Wang, W., Lam, E.T.H., Chiu, D.K.W., Lung, M.M.-W., Ve Ho, K.K.W. (2021), “Supporting Higher Education with Social Networks: Trust and Privacy Vs Perceived Effectiveness”, Online Information Review, Vol. 45 No. 1, pp. 207-219
  • We Are Social and Hootsuite (2020), “Digital 2020: Hong Kong”, available at: https://wearesocial.com/ hk/digital-2020-hong-kong/ (accessed 10.01.2023).
  • Whiting, A., Williams, D. (2013). Why People Use Social Media: A Uses and Gratifications Approach. Qualitative Market Research, 16(4), 362–369.
  • Verduyn, P., Lee, D. S., Park, J., Shablack, H., Orvell, A., Bayer, J., Ybarra, O., Jonides, J., Kross, E. (2015). Passive Facebook Usage Undermines Affective Well-Being: Experimental and Longitudinal Evidence. Journal of Experimental Psychology. General, 144(2), 480–488.
  • Yağar, F., Ve Dökme, S. (2018). Niteliksel Araştırmaların Planlanması: Araştırma Soruları, Örneklem Seçimi, Geçerlik ve Güvenirlik. Gazi Sağlık Bilimleri Dergisi, 3(3), 1-9.
  • Yang, Z., Zhou, Q., Chiu, D.K.W. Ve Wang, Y. (2022), "Exploring the Factors Influencing Continuous Usage Intention Of Academic Social Network Sites", Online Information Review, Vol. 46 No. 7, pp. 1225-1241
  • Yayla, H. M. (2018). Kullanımlar ve Doyumlar Bağlamında Dokuz Eylül Üniversitesi Güzel Sanatlar Fakültesi Öğrencilerinin Sosyal Medya Kullanımı: Instagram Örneği. Selçuk İletişim, 11(1), 40-65.
  • Yıldırım, A. Ve Şimşek, H. (2008). Sosyal Bilimlerde Nitel Araştırma Yöntemleri. Ankara: Seçkin Yayınları. Zhang, B. Ve Vos, M. (2014), “Social Media Monitoring: Aims, Methods, And Challenges For İnternational Companies”, Corporate Communications: An International Journal, Vol. 19 No. 4, pp.371-383.
Toplam 68 adet kaynakça vardır.

Ayrıntılar

Birincil Dil Türkçe
Konular İşletme
Bölüm Araştırma Makaleleri
Yazarlar

Mehmet Gökerik 0000-0002-0827-5805

Ebubekir Işık 0000-0001-5048-3942

Erken Görünüm Tarihi 30 Eylül 2023
Yayımlanma Tarihi 9 Ekim 2023
Gönderilme Tarihi 14 Mart 2023
Kabul Tarihi 18 Eylül 2023
Yayımlandığı Sayı Yıl 2023 Cilt: 8 Sayı: 3

Kaynak Göster

APA Gökerik, M., & Işık, E. (2023). ÜNİVERSİTE ÖĞRENCİLERİNİN INSTAGRAM’A YÖNELİK ALGILARININ METAFOR ANALİZİ İLE İNCELENMESİ. Finans Ekonomi Ve Sosyal Araştırmalar Dergisi, 8(3), 647-659. https://doi.org/10.29106/fesa.1264932
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