THE EFFECTS OF PUBLICITY ACTIVITIES ON PATIENT SATISFACTION: A RESEARCH IN THE PRIVATE HEALTH SECTORS
Öz
The quality of treatment and care services provided in private health institutions is a significant factor for the development and continuity of organizations. Organizations benefit from elements of public relations to ensure corporate sustainability and patient commitment to the institution. Informing patients about requirements of the treatment and care services offered to patients, the benefits of the applied treatment to the quality of life and the course of their treatment is of great importance in terms of service quality. Today, besides the correct diagnosis and treatments required for patient satisfaction in health institutions, the expert team, technological infrastructure, fast and friendly service understanding, hygienic and physical conditions are necessary for corporate sustainability.This research is based on determining the effect of promotional activities on the health institution preference of patients having different sociocultural characteristics, and to what extent the promotional activities applied in private health institutions affect the satisfaction levels of patients. The significance and purpose of the research, the method of the research, the research model, data collected in the research are analyzed by the spss statistics program, and with the findings obtained, the problems determined are evaluated
Anahtar Kelimeler
Private Health Instition Public Relation Patient Satisfaction
Kaynakça
- Beloucif, A., Onaldson,B.,Kazancı, U., (2004): “Insuarance Broker-Client Relaationships: An Assesment of Quality and Duration” Journal of Financial Services Marketing,
- Blythe , Jim, (2001) Pazarlama İlkeleri, çev. Yavuz Odabaşı, İstanbul: Bilim Teknik Kitapevi,
- Chaney, David. 1999. Yaşam Tarzları. (Çev. İrem Kutluk), Dost Kitabevi Yayınları, Ankara.
- Durmaz, Yakup. (2008). Tüketici Davranışı (1. Baskı). Ankara. Detay Yayıncılık.
- Erdem, Ayhan. (2006.) Tüketici Odaklı Bütünleşik Pazarlama İletişim Nobel Yayın Dağıtım. Ankara.
- Gilbert, D.L. ve Jackaria, N. (2002). The Efficacy of Sales Promotions in UK Supermarkets: A Consumer View. International Journal of Retail , Distribution Management. 30.
- Gude, V. G., Nirmalakhandan, N ve Deng, S. (2010). Renewable and sustainable approaches for desalination. Renewable and Sustainable Energy Reviews.
- Kop, A. E. (2008). Satın Alma Davranışında Hedonik Ve Faydacı Tüketimin Ölçülmesi İle İlgili Bir Uygulama. İstanbul: Marmara Üniversitesi Sosyal Bilimler Enstitüsü.
- Kotler Philip, Armstrong Gary, Saunders J ve Wong V (2001) Principles of Marketing, 3rd European Edition, Prentince Hall, London.
- Kotler Philip. (1984,) Pazarlama Yönetimi- Çözümleme, Planlama ve Denetim Cilt: 1 (3.Baskı) Beta Basım Yayım Dağıtım.
- Kotler, Philip & Armstrong, Gary (2005), Principles of Marketing, Pearson Education International, New Jersey, s. 260.
- Kotler, Philip. (2000). Pazarlama Yönetimi. Beta Yayınevi. İstanbul.
- Kozisek, F. (2004). Health risks from drinking demineralised water, World health organization ,Geneva.
- Odabaşı, Yavuz ve Barış Gülfidan (2007). Tüketici Davranışı, İstanbul: MediaCat Yayınları.
- Palazón Mariola , Delgado-Ballester Elena (2009), “Effectiveness of Price Discounts and Premium Promotions”, Psychology & Marketing, Vol.26
- Palazón, Mariola ve Delgado, Elena (2009), “The moderating role of price consciousness on the effectiveness of price discounts and premium promotions”, Journal of Product & Brand Management, Vol. 18.
- Pearce, J. M., & Hall, G. (1980). A model for Pavlovian learning: Variatins in the effectiveness of conditioned but not of unconditioned stimuli. Psychological Review,
- Prentice Hall International Editions, Third Edition, New Jersey.
- Raaij, W. Fred van, Strazzieri, Alain, Woodside Arch,(1999)“New Developments in Marketing Communications and Consumer Behavior” Journal of Business Research,
- Shimp A., Terence, (1993).Promotion Management & Marketing Communications, USE: The Dryden Press,
- Sirgy, M. J.(1982), Self-Concept in Consumer Behavior: A Critical Review, Journal of Consumer Research, 9, December,
- Solomon, Michael R., 1996. Consumer Behavior Buying, Having And Being.
- Taylor, M.J.ve England, D. (2006). Internet Marketing: Web Site Navigation Design Issues. Marketing Intelligence & Planning.
- WHO- World Health Organization, (2003).The world health report, ISSN 1020- 3311, Switzerland.
- William D. Wells ve Douglas J Tiger (1971). Activities, Interest and Opinions, Journal of Advertising Resarch II, Agust.
Öz
Kaynakça
- Beloucif, A., Onaldson,B.,Kazancı, U., (2004): “Insuarance Broker-Client Relaationships: An Assesment of Quality and Duration” Journal of Financial Services Marketing,
- Blythe , Jim, (2001) Pazarlama İlkeleri, çev. Yavuz Odabaşı, İstanbul: Bilim Teknik Kitapevi,
- Chaney, David. 1999. Yaşam Tarzları. (Çev. İrem Kutluk), Dost Kitabevi Yayınları, Ankara.
- Durmaz, Yakup. (2008). Tüketici Davranışı (1. Baskı). Ankara. Detay Yayıncılık.
- Erdem, Ayhan. (2006.) Tüketici Odaklı Bütünleşik Pazarlama İletişim Nobel Yayın Dağıtım. Ankara.
- Gilbert, D.L. ve Jackaria, N. (2002). The Efficacy of Sales Promotions in UK Supermarkets: A Consumer View. International Journal of Retail , Distribution Management. 30.
- Gude, V. G., Nirmalakhandan, N ve Deng, S. (2010). Renewable and sustainable approaches for desalination. Renewable and Sustainable Energy Reviews.
- Kop, A. E. (2008). Satın Alma Davranışında Hedonik Ve Faydacı Tüketimin Ölçülmesi İle İlgili Bir Uygulama. İstanbul: Marmara Üniversitesi Sosyal Bilimler Enstitüsü.
- Kotler Philip, Armstrong Gary, Saunders J ve Wong V (2001) Principles of Marketing, 3rd European Edition, Prentince Hall, London.
- Kotler Philip. (1984,) Pazarlama Yönetimi- Çözümleme, Planlama ve Denetim Cilt: 1 (3.Baskı) Beta Basım Yayım Dağıtım.
- Kotler, Philip & Armstrong, Gary (2005), Principles of Marketing, Pearson Education International, New Jersey, s. 260.
- Kotler, Philip. (2000). Pazarlama Yönetimi. Beta Yayınevi. İstanbul.
- Kozisek, F. (2004). Health risks from drinking demineralised water, World health organization ,Geneva.
- Odabaşı, Yavuz ve Barış Gülfidan (2007). Tüketici Davranışı, İstanbul: MediaCat Yayınları.
- Palazón Mariola , Delgado-Ballester Elena (2009), “Effectiveness of Price Discounts and Premium Promotions”, Psychology & Marketing, Vol.26
- Palazón, Mariola ve Delgado, Elena (2009), “The moderating role of price consciousness on the effectiveness of price discounts and premium promotions”, Journal of Product & Brand Management, Vol. 18.
- Pearce, J. M., & Hall, G. (1980). A model for Pavlovian learning: Variatins in the effectiveness of conditioned but not of unconditioned stimuli. Psychological Review,
- Prentice Hall International Editions, Third Edition, New Jersey.
- Raaij, W. Fred van, Strazzieri, Alain, Woodside Arch,(1999)“New Developments in Marketing Communications and Consumer Behavior” Journal of Business Research,
- Shimp A., Terence, (1993).Promotion Management & Marketing Communications, USE: The Dryden Press,
- Sirgy, M. J.(1982), Self-Concept in Consumer Behavior: A Critical Review, Journal of Consumer Research, 9, December,
- Solomon, Michael R., 1996. Consumer Behavior Buying, Having And Being.
- Taylor, M.J.ve England, D. (2006). Internet Marketing: Web Site Navigation Design Issues. Marketing Intelligence & Planning.
- WHO- World Health Organization, (2003).The world health report, ISSN 1020- 3311, Switzerland.
- William D. Wells ve Douglas J Tiger (1971). Activities, Interest and Opinions, Journal of Advertising Resarch II, Agust.
Ayrıntılar
| Birincil Dil | İngilizce |
|---|---|
| Konular | İşletme |
| Bölüm | Articles |
| Yazarlar | |
| Yayımlanma Tarihi | 31 Aralık 2020 |
| Gönderilme Tarihi | 25 Ağustos 2020 |
| Kabul Tarihi | 1 Aralık 2020 |
| Yayımlandığı Sayı | Yıl 2020 Cilt: 4 Sayı: 7 |
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