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THE EFFECT OF PERCEIVED VISIONARY LEADERSHIP TO INTERNAL MARKETING: A SAMPLE OF ACCOMMODATION BUSINESSES

Yıl 2022, Cilt: 12 Sayı: 4, 2257 - 2270, 30.12.2022
https://doi.org/10.30783/nevsosbilen.1171790

Öz

It is a fact that the leadership style and reflections of the managers are necessary in order to provide a more effective and efficient workforce by providing motivation and satisfaction of employees in accommodation businesses. At this point, it is known that visionary leadership has an important position in terms of achieving organizational goals by collaborating within the organization. The presence of managers who adopt a visionary leadership style is very important for the success of internal marketing practices, especially as an operational process, in accommodation businesses and ensuring employee satisfaction, which has direct effects on customer satisfaction. In line with this information, the aim of the research is to determine the effect of perceived visionary leadership on internal marketing in the sample of employees of four and five stars chain accommodation businesses in Kayseri. As a result, although there is a weak relationship between perceived visionary leadership and internal marketing, it has been determined that perceived visionary leadership has a positive effect on internal marketing.

Kaynakça

  • Ab Hamid, M. R., Sami, W., & Sidek, M. M. (2017). Discriminant validity assessment: Use of Fornell & Larcker criterion versus HTMT criterion. In Journal of Physics: Conference Series (Vol. 890, No. 1, p. 012163). IOP Publishing.
  • Acar, P. & Acar, Z. (2019). Core vision, strategic vision and visionary leadership: A qualitative field study by mintzberg typology. Research Journal of Business and Management (RJBM), 6(3), 175-184. DOI: 10.17261/Pressacademia.2019.1119
  • Afthanorhan, W. M. A. B. W. (2013). A comparison of partial least square structural equation modeling (PLS-SEM) and covariance based structural equation modeling (CB-SEM) for confirmatory factor analysis. International Journal of Engineering Science and Innovative Technology, 2(5), 198-205.
  • Ahmed, P. K. & Rafiq, M. (2000) Advances in the internal marketing concept: Definition, synthesis and extension. Journal of Services Marketing, 14(6), 449-462.
  • Aurand, T. W., Gorchels, L. & Bishop, T. R. (2005) Human resourche managements role in internal branding: An opportunity for cross functional brand message synergy. Journal of Produckt and Brand Management, 14(3), 163-169.
  • Aydın, M., & Karaman, A. (2022). Vizyoner Liderlik ve Örgütsel Bağlılık İlişkisi: Otel İşletmelerinde Bir Araştırma. Selçuk Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, (47), 265-277.
  • Ballantyne, D., Christopher, M. & Payne, A. (1995). Improving the quality of services marketing: service (re) design is the critical link. Journal of Marketing Management, 11(1-3), 7-24.
  • Basyazicioglu, H. N., & Akdogan, M. S. (2018). The effects of internal marketing activities on the satisfaction and performance of salespeople. Journal of Business Economics and Finance, 7(3), 309-318.
  • Bennis, W. & Nanus, B. (1994). Leaders: Strategies for taking charge. San Francisco: Jossey-Bass.
  • Bridge, B. (2003). Eğitimde vizyoner liderlik ve etkin yöneticilik. İstanbul: Beyaz Yayınları.
  • Conduit, J. & Mavondo, F. T. (2001). How critical is internal customer orientation to market orientation? 1. Journal of Business Research, 51(1), 11-24.
  • Conley, D. T. (1996). Are you ready to restructure? A guidebook for educators, parents, and community members. Thousand Oaks, California: Corwin Press.
  • D'Intino, S. R., Boyles, T., Neck, C. P. & Hall, J. R. (2008). Visionary entrepreneurial leadership in the aircraft industry: The boeing company legacy. Journal of Management History, 14(1), 39-54.
  • Elenkov, D. S., Judge, W. & Peter, W. (2005). Strategic leadership and executive ınnovation influence: An internationa multi-cluster comparative study. Strategic Management Journal, 26, 665–682.
  • Eryılmaz, G., Demirci, İ., & Özdemir, F. (2022). Yiyecek-içecek işletmelerinde vizyoner liderlik modelinin örgütsel bağlılık üzerindeki etkisi: Adana ili örneği. Uluslararası Türk Dünyası Turizm Araştırmaları Dergisi, 7(1), 43-62.
  • Ewing, M. & Caruana, A. (1999). An internal marketing approach to public sector management: The marketing and human resources ınterface. The International Journal of Public Sector Management, C.(1), 17-26.
  • Finney, S. & Hansen, M. S. (2010) Internal marketing as a change management tool: A case study in re- branding. Journal of Marketing Communications, 16(5): 325-344.
  • Fombrun, C. J. (1996) Reputation: Realizing value from the corporate image. Harvard Business School Press, Boston.
  • Gapp, R. & Merrilees, B. (2006). Important factors to consider when using internal branding as a management strategy: A healthcare case study. Brand Management, 14(1/2), 162-176.
  • Gounaris, S. P. (2006) Internal-market orientation and its measurement. Journal of Business Research, 59(4): 432–448.
  • Grönroos, C. (1981). Internal marketing an integral part of marketing theory. In: Marketing of Services. Eds: Donnelly J.H. Jr., George W.R.: American Marketing Association, Chicago. p:236-238.
  • Hogg, G., Carter, S. & Dunne, A. (1998). Investing in people: internal marketing and corporate culture. Journal of Marketing Management, 14(8), 879-895.
  • Jain, E. & Yadav, A. (2017). Marketing and technology: Role of technology in modern marketing. IOSR Journal of Business and Management, 19(5), 49-53.
  • Karamustafa K., Güllü K., Acar N., & Ulama Ş. (2010). Konaklama işletmelerinde pazar odaklılık uygulamaları. Detay Yayıncılık.
  • Kaya, C. (2020). İçsel pazarlama faaliyetlerinin kurumsal itibar ile ilişkisinde çalışan memnuniyetinin rolü. [Yayımlanmamış doktora tezi]. Haliç Üniversitesi.
  • Kearney, E., Shemla, M., Knippenberg, D. & Scholz, F. A. (2019). A paradox perspective on the ınteractive effects of visionary and empowering leadership. Organizational Behavior and Human Decision Processes, 155, 20-30.
  • Keller, S. B., Lynch, D. F., Ellinger, A. E., Ozment, J. & Calantone, R. (2006) The impact of internal marketing efforts in distribution service operations. Journal of Business Logistics, 27(1):109-139.
  • Kouzes, J. M. & Posner, B. Z. (1997). The leadership challenge. San Francisco: Jossey-Bass.
  • Maxwell, J. C. (2007). 360 derece liderlik. (S. Yeniçeri, Çev.) İstanbul: Beyaz Yayınları.
  • Mitchell, J. A., Quante, M., Godbole, S., James, P., Hipp, J. A., Marinac, C. R., ... & Kerr, J. (2017). Variation in actigraphy-estimated rest-activity patterns by demographic factors. Chronobiology international, 34(8), 1042- 1056.
  • Money, A. H., & Foreman, S. (1996). The measurement of internal marketing: a confirmatory case study. Journal of Marketing Management, 11(8), 755-766.
  • Nanus, B. (1992). Visionary leadership: Creating a compelling sense of direction for your organization. San Francisco: Jossey-Bass.
  • Nwankwo, S., & Richardson, B. (1996). Quality management through visionary leadership. Managing Service Quality, 6(4), 44 – 47.
  • Papasolomou, I. & Vrontis, D. (2006) Using internal marketing to ignite the corporate brand: the case of the UK retail bank industry. Brand Management, 14(1/2):177-195.
  • Reardon, K. K. & Enis, B. (1990). Communication forum: Establishing a companywide customer orientation through persuasive internal marketing. Management Communication Quarterly, 3(3), 376-387.
  • Roberts, P. W. & Dowling, G. R. (1997) The value of a firm’s corporate reputation: How reputation helps attain and sustain superior profitability. Corporate Reputation Review, 1, 72 –75.
  • Roberts-Lombard, M. & Steyn, T. F. J. (2007) Internal marketing in the travel agency industry in the Western Cape Province. South African Business Review, 11(3), 144- 158.
  • Rowe, W. G. (2001). Creating wealth in organizations: The role of strategic leadership. The Academy of Management Executive, 15(1), 81-94.
  • Ryu, E. (2011). Effects of skewness and kurtosis on normal-theory based maximum likelihood test statistic in multilevel structural equation modeling. Behavior research methods, 43(4), 1066-1074.
  • Saad, N. M., Ahmed, P. K. & Rafiq, M. (2002). Internal marketing: Using marketing-like approaches to build business competencies and improve performance in large Malaysian corporations. Asian Academy of Management Journal, 7(2), 27-53.
  • Sarwat, N., Hayat, K., Qureshi, J. A. & Ali, M. (2011). Impact of strategic leadership on organizational performance, in the context of job satisfaction and organizational commitment, evidence form educational institutions of Pakistan. Interdisciplinary Journal Of Contemporary Research In Business, 3(4), 658-675.
  • Sashkin, M. (1988). The Visionary Leader . J. A. Conger ve R. N. Kanungo içinde, Charismatic Leadership: The Elusive Factor in Organizational Effectiveness (s. 120-133). San Francisco: Jossey-Bass.
  • Sashkin, M. (1996). Visionary leader assessment trainers guide. Human Resource Development Pr.
  • Sasser, E. W. & Arbeit, S.P. (1976). Selling jobs in the services sector. Business Horizons, 19(3):61-65.
  • Sihombing, S. O., & Gustam, M. (2007). The effect of internal marketing on job satisfaction and organizational commitment: An empirical study in a university setting. In 1st PPM National Conference on Management Research, Jakarta, Indonesia.
  • Swinscow, T. D. V., & Campbell, M. J. (2002). Statistics at square one (pp. 111-25). London: Bmj.
  • Taylor, C. M., Cornelius, C. J., & Colvin, K. (2014). Visionary leadership and its relationship to organizational effectiveness. Leadership & Organization Development Journal.
  • Tarabishy, A., Solomon, G., Fernald, L. W., & Sashkin, M. (2005). The entrepreneurial leader's impact on the organization's performance in dynamic markets. The Journal of private equity, 8(4), 20-29.
  • Tsai, Y. & Tang, T. (2008) How to improve service quality: internal marketing as a determining factor. Total Quality Management and Business Excellence Review, 19, 1117–1126.
  • Taşkın, E., & Yeni, Z. (2016). İçsel pazarlama faaliyetlerinin örgütsel bağlılık üzerindeki etkisini belirlemeye yönelik bir araştırma. Kastamonu Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, 11(1), 62-86.
  • Namlu, A. G., & Odabasi, H. F. (2007). Unethical computer using behavior scale: A study of reliability and validity on Turkish university students. Computers & Education, 48(2), 205-215.
  • Wu, W. Y., Tsai, C. C. & Fu, C. S. (2013). The relationships among ınternal marketing, job satisfaction, relationship marketing, customer orientation, and organizational performance: an empirical study of tft-lcd companies in Taiwan. Human Factors and Ergonomics in Manufacturing & Service Industries, 23(5) 436-449.
  • Yeyrek, M. (2018). Geleneksel yönetim ve vizyoner liderlik davranışlarının, çalışanların performansına etkilerine yönelik bir araştırma [Yayımlanmamış doktora tezi]. İstanbul Gelişim Üniversitesi.
  • Yıldız, S. M. (2014). İçsel pazarlamanın iş tatmini ve işten ayrılma niyeti üzerindeki rolü: Spor ve fiziksel etkinlik işletmeleri üzerine ampirik bir inceleme. Ege Akademik Bakış, 14(1), 137-146.
  • Ylimaki, R. M. (2006). Toward a new conceptualization of vision in the work of educational leaders: Cases of the visionary archetype. Educational Administration Quarterly, 43(4), 620-651.

ALGILANAN VİZYONER LİDERLİĞİN İÇSEL PAZARLAMAYA ETKİSİ: KONAKLAMA İŞLETMELERİ ÖRNEĞİ

Yıl 2022, Cilt: 12 Sayı: 4, 2257 - 2270, 30.12.2022
https://doi.org/10.30783/nevsosbilen.1171790

Öz

Konaklama işletmelerinde çalışanların motivasyon ve memnuniyetini sağlayarak daha etkin ve verimli bir iş gücü ortaya koyabilmeleri için yöneticilerin sergilemiş olduğu liderlik tarzı ve yansımaları önemli bir araçtır. Bu noktada, örgüt içerisinde iş birliği sağlayarak örgütsel hedeflere ulaşılabilmesi bakımından vizyoner liderliğin önemli bir konuma sahip olduğu bilinmektedir. Vizyoner liderlik tarzını benimseyen yöneticilerin varlığı, konaklama işletmelerinde özellikle operasyonel bir süreç olarak içsel pazarlama uygulamalarının başarıya ulaşması ve müşteri memnuniyetine yönelik doğrudan etkileri bulunan çalışan memnuniyetinin sağlanması bakımından oldukça önemlidir. Bu bilgiler doğrultusunda araştırmanın amacı, algılanan vizyoner liderliğin içsel pazarlamaya olan etkisinin Kayseri’deki dört ve beş yıldızı zincir konaklama işletmelerinin çalışanları örneğinde tespit edilmesi olarak ortaya konmuştur. Sonuç olarak algılanan vizyoner liderlikle içsel pazarlama da zayıf yönlü bir ilişki olmasına rağmen algılanan vizyoner liderliğin içsel pazarlama üzerinde pozitif yönde etki oluşturduğu saptanmıştır.

Kaynakça

  • Ab Hamid, M. R., Sami, W., & Sidek, M. M. (2017). Discriminant validity assessment: Use of Fornell & Larcker criterion versus HTMT criterion. In Journal of Physics: Conference Series (Vol. 890, No. 1, p. 012163). IOP Publishing.
  • Acar, P. & Acar, Z. (2019). Core vision, strategic vision and visionary leadership: A qualitative field study by mintzberg typology. Research Journal of Business and Management (RJBM), 6(3), 175-184. DOI: 10.17261/Pressacademia.2019.1119
  • Afthanorhan, W. M. A. B. W. (2013). A comparison of partial least square structural equation modeling (PLS-SEM) and covariance based structural equation modeling (CB-SEM) for confirmatory factor analysis. International Journal of Engineering Science and Innovative Technology, 2(5), 198-205.
  • Ahmed, P. K. & Rafiq, M. (2000) Advances in the internal marketing concept: Definition, synthesis and extension. Journal of Services Marketing, 14(6), 449-462.
  • Aurand, T. W., Gorchels, L. & Bishop, T. R. (2005) Human resourche managements role in internal branding: An opportunity for cross functional brand message synergy. Journal of Produckt and Brand Management, 14(3), 163-169.
  • Aydın, M., & Karaman, A. (2022). Vizyoner Liderlik ve Örgütsel Bağlılık İlişkisi: Otel İşletmelerinde Bir Araştırma. Selçuk Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, (47), 265-277.
  • Ballantyne, D., Christopher, M. & Payne, A. (1995). Improving the quality of services marketing: service (re) design is the critical link. Journal of Marketing Management, 11(1-3), 7-24.
  • Basyazicioglu, H. N., & Akdogan, M. S. (2018). The effects of internal marketing activities on the satisfaction and performance of salespeople. Journal of Business Economics and Finance, 7(3), 309-318.
  • Bennis, W. & Nanus, B. (1994). Leaders: Strategies for taking charge. San Francisco: Jossey-Bass.
  • Bridge, B. (2003). Eğitimde vizyoner liderlik ve etkin yöneticilik. İstanbul: Beyaz Yayınları.
  • Conduit, J. & Mavondo, F. T. (2001). How critical is internal customer orientation to market orientation? 1. Journal of Business Research, 51(1), 11-24.
  • Conley, D. T. (1996). Are you ready to restructure? A guidebook for educators, parents, and community members. Thousand Oaks, California: Corwin Press.
  • D'Intino, S. R., Boyles, T., Neck, C. P. & Hall, J. R. (2008). Visionary entrepreneurial leadership in the aircraft industry: The boeing company legacy. Journal of Management History, 14(1), 39-54.
  • Elenkov, D. S., Judge, W. & Peter, W. (2005). Strategic leadership and executive ınnovation influence: An internationa multi-cluster comparative study. Strategic Management Journal, 26, 665–682.
  • Eryılmaz, G., Demirci, İ., & Özdemir, F. (2022). Yiyecek-içecek işletmelerinde vizyoner liderlik modelinin örgütsel bağlılık üzerindeki etkisi: Adana ili örneği. Uluslararası Türk Dünyası Turizm Araştırmaları Dergisi, 7(1), 43-62.
  • Ewing, M. & Caruana, A. (1999). An internal marketing approach to public sector management: The marketing and human resources ınterface. The International Journal of Public Sector Management, C.(1), 17-26.
  • Finney, S. & Hansen, M. S. (2010) Internal marketing as a change management tool: A case study in re- branding. Journal of Marketing Communications, 16(5): 325-344.
  • Fombrun, C. J. (1996) Reputation: Realizing value from the corporate image. Harvard Business School Press, Boston.
  • Gapp, R. & Merrilees, B. (2006). Important factors to consider when using internal branding as a management strategy: A healthcare case study. Brand Management, 14(1/2), 162-176.
  • Gounaris, S. P. (2006) Internal-market orientation and its measurement. Journal of Business Research, 59(4): 432–448.
  • Grönroos, C. (1981). Internal marketing an integral part of marketing theory. In: Marketing of Services. Eds: Donnelly J.H. Jr., George W.R.: American Marketing Association, Chicago. p:236-238.
  • Hogg, G., Carter, S. & Dunne, A. (1998). Investing in people: internal marketing and corporate culture. Journal of Marketing Management, 14(8), 879-895.
  • Jain, E. & Yadav, A. (2017). Marketing and technology: Role of technology in modern marketing. IOSR Journal of Business and Management, 19(5), 49-53.
  • Karamustafa K., Güllü K., Acar N., & Ulama Ş. (2010). Konaklama işletmelerinde pazar odaklılık uygulamaları. Detay Yayıncılık.
  • Kaya, C. (2020). İçsel pazarlama faaliyetlerinin kurumsal itibar ile ilişkisinde çalışan memnuniyetinin rolü. [Yayımlanmamış doktora tezi]. Haliç Üniversitesi.
  • Kearney, E., Shemla, M., Knippenberg, D. & Scholz, F. A. (2019). A paradox perspective on the ınteractive effects of visionary and empowering leadership. Organizational Behavior and Human Decision Processes, 155, 20-30.
  • Keller, S. B., Lynch, D. F., Ellinger, A. E., Ozment, J. & Calantone, R. (2006) The impact of internal marketing efforts in distribution service operations. Journal of Business Logistics, 27(1):109-139.
  • Kouzes, J. M. & Posner, B. Z. (1997). The leadership challenge. San Francisco: Jossey-Bass.
  • Maxwell, J. C. (2007). 360 derece liderlik. (S. Yeniçeri, Çev.) İstanbul: Beyaz Yayınları.
  • Mitchell, J. A., Quante, M., Godbole, S., James, P., Hipp, J. A., Marinac, C. R., ... & Kerr, J. (2017). Variation in actigraphy-estimated rest-activity patterns by demographic factors. Chronobiology international, 34(8), 1042- 1056.
  • Money, A. H., & Foreman, S. (1996). The measurement of internal marketing: a confirmatory case study. Journal of Marketing Management, 11(8), 755-766.
  • Nanus, B. (1992). Visionary leadership: Creating a compelling sense of direction for your organization. San Francisco: Jossey-Bass.
  • Nwankwo, S., & Richardson, B. (1996). Quality management through visionary leadership. Managing Service Quality, 6(4), 44 – 47.
  • Papasolomou, I. & Vrontis, D. (2006) Using internal marketing to ignite the corporate brand: the case of the UK retail bank industry. Brand Management, 14(1/2):177-195.
  • Reardon, K. K. & Enis, B. (1990). Communication forum: Establishing a companywide customer orientation through persuasive internal marketing. Management Communication Quarterly, 3(3), 376-387.
  • Roberts, P. W. & Dowling, G. R. (1997) The value of a firm’s corporate reputation: How reputation helps attain and sustain superior profitability. Corporate Reputation Review, 1, 72 –75.
  • Roberts-Lombard, M. & Steyn, T. F. J. (2007) Internal marketing in the travel agency industry in the Western Cape Province. South African Business Review, 11(3), 144- 158.
  • Rowe, W. G. (2001). Creating wealth in organizations: The role of strategic leadership. The Academy of Management Executive, 15(1), 81-94.
  • Ryu, E. (2011). Effects of skewness and kurtosis on normal-theory based maximum likelihood test statistic in multilevel structural equation modeling. Behavior research methods, 43(4), 1066-1074.
  • Saad, N. M., Ahmed, P. K. & Rafiq, M. (2002). Internal marketing: Using marketing-like approaches to build business competencies and improve performance in large Malaysian corporations. Asian Academy of Management Journal, 7(2), 27-53.
  • Sarwat, N., Hayat, K., Qureshi, J. A. & Ali, M. (2011). Impact of strategic leadership on organizational performance, in the context of job satisfaction and organizational commitment, evidence form educational institutions of Pakistan. Interdisciplinary Journal Of Contemporary Research In Business, 3(4), 658-675.
  • Sashkin, M. (1988). The Visionary Leader . J. A. Conger ve R. N. Kanungo içinde, Charismatic Leadership: The Elusive Factor in Organizational Effectiveness (s. 120-133). San Francisco: Jossey-Bass.
  • Sashkin, M. (1996). Visionary leader assessment trainers guide. Human Resource Development Pr.
  • Sasser, E. W. & Arbeit, S.P. (1976). Selling jobs in the services sector. Business Horizons, 19(3):61-65.
  • Sihombing, S. O., & Gustam, M. (2007). The effect of internal marketing on job satisfaction and organizational commitment: An empirical study in a university setting. In 1st PPM National Conference on Management Research, Jakarta, Indonesia.
  • Swinscow, T. D. V., & Campbell, M. J. (2002). Statistics at square one (pp. 111-25). London: Bmj.
  • Taylor, C. M., Cornelius, C. J., & Colvin, K. (2014). Visionary leadership and its relationship to organizational effectiveness. Leadership & Organization Development Journal.
  • Tarabishy, A., Solomon, G., Fernald, L. W., & Sashkin, M. (2005). The entrepreneurial leader's impact on the organization's performance in dynamic markets. The Journal of private equity, 8(4), 20-29.
  • Tsai, Y. & Tang, T. (2008) How to improve service quality: internal marketing as a determining factor. Total Quality Management and Business Excellence Review, 19, 1117–1126.
  • Taşkın, E., & Yeni, Z. (2016). İçsel pazarlama faaliyetlerinin örgütsel bağlılık üzerindeki etkisini belirlemeye yönelik bir araştırma. Kastamonu Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, 11(1), 62-86.
  • Namlu, A. G., & Odabasi, H. F. (2007). Unethical computer using behavior scale: A study of reliability and validity on Turkish university students. Computers & Education, 48(2), 205-215.
  • Wu, W. Y., Tsai, C. C. & Fu, C. S. (2013). The relationships among ınternal marketing, job satisfaction, relationship marketing, customer orientation, and organizational performance: an empirical study of tft-lcd companies in Taiwan. Human Factors and Ergonomics in Manufacturing & Service Industries, 23(5) 436-449.
  • Yeyrek, M. (2018). Geleneksel yönetim ve vizyoner liderlik davranışlarının, çalışanların performansına etkilerine yönelik bir araştırma [Yayımlanmamış doktora tezi]. İstanbul Gelişim Üniversitesi.
  • Yıldız, S. M. (2014). İçsel pazarlamanın iş tatmini ve işten ayrılma niyeti üzerindeki rolü: Spor ve fiziksel etkinlik işletmeleri üzerine ampirik bir inceleme. Ege Akademik Bakış, 14(1), 137-146.
  • Ylimaki, R. M. (2006). Toward a new conceptualization of vision in the work of educational leaders: Cases of the visionary archetype. Educational Administration Quarterly, 43(4), 620-651.
Toplam 55 adet kaynakça vardır.

Ayrıntılar

Birincil Dil Türkçe
Bölüm İŞLETME
Yazarlar

Mehmet Halit Akın 0000-0002-9455-0323

Yavuz Sezer Oğuzhan 0000-0002-1097-9094

Erken Görünüm Tarihi 23 Aralık 2022
Yayımlanma Tarihi 30 Aralık 2022
Yayımlandığı Sayı Yıl 2022 Cilt: 12 Sayı: 4

Kaynak Göster

APA Akın, M. H., & Oğuzhan, Y. S. (2022). ALGILANAN VİZYONER LİDERLİĞİN İÇSEL PAZARLAMAYA ETKİSİ: KONAKLAMA İŞLETMELERİ ÖRNEĞİ. Nevşehir Hacı Bektaş Veli Üniversitesi SBE Dergisi, 12(4), 2257-2270. https://doi.org/10.30783/nevsosbilen.1171790