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Tarımsal pazarlama: Faydaları, zorlukları ve stratejileri üzerine kavramsal bir çerçeve

Yıl 2023, Cilt: 5 Sayı: 1, 134 - 147, 30.06.2023

Öz

Tarım, insanların ihtiyaç duyduğu temel gıdaları üreterek yaşamlarını sürdürmelerine yardımcı olmaktadır. Küresel ekonominin en kritik sektörlerinden biri olan tarım, ekonomik kalkınmanın da yapıtaşını oluşturmaktadır. Tarımsal pazarlama, çiftçiler tarafından üretilen ürünlerin, çiftliklerden nihai tüketicilere taşınmasında yer alan tüm işlemleri ve bunları yürüten kurumları ve kişileri kapsamaktadır. Tarımsal pazarlama, ilk tarımsal üretim noktasından nihai tüketicinin eline geçene kadar ürün/ hizmet akışında yer alan tüm ticari faaliyetlerdir. Tarımsal pazarlama, tarım sektörünün büyümesinin ana itici gücüdür. Tarımsal pazarlama, işsizliğin azaltılması, çiftlik gelirlerinde artış, tarıma dayalı endüstrilerin büyümesi, yurtiçi ve yurtdışı pazarlara erişimi genişletme gibi birçok avantaj sağlamaktadır. Bu çalışma tarımsal pazarlama için geniş bir teorik bir çerçeve oluşturmaya odaklanmaktadır. Ayrıca, çalışma, tarımsal pazarlamanın faydaları, tarımsal pazarlamada karşılaşılan zorluklar ve tarımsal pazarlama stratejilerini de inceleyerek pazarlama yöneticilerine ve kamu yetkililerine ilgili kararları alırken yardımcı olmayı hedeflemektedir.

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Toplam 64 adet kaynakça vardır.

Ayrıntılar

Birincil Dil Türkçe
Konular İşletme
Bölüm Derleme Makaleler
Yazarlar

Yasemin Gedik 0000-0002-1166-3227

Yayımlanma Tarihi 30 Haziran 2023
Yayımlandığı Sayı Yıl 2023 Cilt: 5 Sayı: 1

Kaynak Göster

APA Gedik, Y. (2023). Tarımsal pazarlama: Faydaları, zorlukları ve stratejileri üzerine kavramsal bir çerçeve. Turizm Ekonomi Ve İşletme Araştırmaları Dergisi, 5(1), 134-147.