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AFFILIATE MARKETING: A CONCEPTUAL FRAMEWORK

Yıl 2020, Cilt: 8 Sayı: 2, 95 - 110, 31.10.2020
https://doi.org/10.32705/yorumyonetim.780184

Öz

Kaynakça

  • Batalha, M. (2018). History of Affiliate Marketing, https://www.emercury.net/blog/email-marketing-tips/affiliate-marketing-tips/history-of-affiliate-marketing/ , Erişim Tarihi: 12.08.2020
  • Benediktova, B. ve Nevosad, L. (2008). Affiliate Marketing: Perspective of Content Providers, Lulea University of Technology, Master's Thesis.
  • Brear, D. ve Barnes, S. (2008). Assessing The Value of Online Affiliate Marketing in The UK Financial Services Industry, International Journal of Electronic Finance, Vol:2 (1)
  • Carr, S. (2020). The History of PPC, https://ppcprotect.com/history-of-ppc/ , Erişim Tarihi: 12.08.2020
  • Chachra, N., Savage, S., ve Voelker, G. (2015). Affiliate Crookies: Characterizing Affiliate Marketing Abuse, Proceedings of the 2015 Internet Measurement Conference, 41-47.
  • Chatterjee, P. (2002). Interfirm Alliances in Online Retailing, Journal of Business Research, 57, 714 – 723.
  • Dellarocas, C. (2012). Double Marginalization in Performance-Based Advertising: Implications and Solutions, Management Science, 58(6), 1178-1195.
  • Dickinger, A. (2008). Compensation Models for Interactive Advertising, Journal of Universal Computer Science, Vol:14(4), 557-565.
  • Duffy, D. (2005). Affiliate Marketing and Its Impact on E-commerce, Journal of Consumer Marketing, 22 (3), 161–163.
  • E-commerce Nation. (2019). 5 Examples Of Affiliate Marketing That Will Inspire You, https://www.ecommerce-nation.com/5-examples-affiliate-marketing/ , Erişim Tarihi: 12.08.2020
  • Edelman, B. ve Brandi, W. (2015). Risk, Information, and Incentives in Online Affiliate Marketing, Journal of Marketing Research, 52(1), 1-12.
  • Enfroy, A. (2020). Affiliate Marketing in 2020: What It Is and How You Can Get Started, https://www.bigcommerce.com/blog/affiliate-marketing/#how-do-affiliate-marketers-get-paid , Erişim Tarihi: 12.08.2020
  • Engelmann, J. (2018). Affiliate Marketing's Growing Importance for Japanese Firms, https://www.statista.com/chart/13934/affiliate-marketing-importance-japan/ , Erişim Tarihi: 12.08.2020
  • Fox, P. ve Wareham, J. (2007). Controlling Your Brand: Contractual Restrictions Placed by Internet Retailers on Affiliate Marketing Activities in Spain, 20th Bled eConference eMergence: Merging and Emerging Technologies, Processes, and Institutions, Bled, Slovenia.
  • Gregori, N., Daniele, R. ve Altinay, L. (2014). Affiliate Marketing in Tourism: Determinants of Consumer Trust, Journal of Travel Research, Vol: 53(2) , 196–210.
  • Guttmann, A. (2019). Affiliate Marketing Spending in The United States from 2010 to 2022, https://www.statista.com/statistics/693438/affiliate-marketing-spending/ , Erişim Tarihi: 12.08.2020
  • Haq, Z. (2012). Affiliate Marketing Programs: A Study of Consumer Attitude Towards Affiliate Marketing Programs Among Indian Users, International Journal of Research Studies in Management, Vol: 1(1), 127-137.
  • Hoffman, D. ve Novak, T. (2000). How to Acquire Customers on the Web. Harvard Business Review, 78 (3), 179-183.
  • Hossan, F. Ve Ahammad, I. (2013). Affiliate Marketing: The Case of Online Content Providers in Bangladesh, World Journal of Social Sciences, Vol: 3(2), 103-113.
  • https://trends.google.com/trends/explore?date=all&q=affiliate%20marketing (2020). Affiliate Marketing, Erişim Tarihi: 12.08.2020
  • https://www.affiliatemarketertraining.com/history-affiliate-marketing/ (2020). A History Of Affiliate Marketing, Erişim Tarihi: 12.08.2020
  • https://www.statista.com/statistics/701504/japan-affiliate-marketing-spending/ (2020). Expenditure on Affiliate Marketing in Japan from Fiscal Year 2013 to 2018 with a Forecast Until 2023, Erişim Tarihi: 12.08.2020
  • IAB Affiliate Marketing Working Group. (2016). Affiliate Marketing Handbook October 2016, https://www.iab.com/wp-content/uploads/2016/11/IAB-Affiliate-Marketing-Handbook_2016.pdf , Erişim Tarihi: 12.08.2020
  • Janssen, D. ve Van Heck, E. (2007). How Will Online Affiliate Marketing Networks Impact Search Engine Rankings? ERIM Report Series Reference No: ERS-2007-042-LIS, 1-14.
  • Jurisova, V. (2013). Affiliate Marketing in The Context of Online Marketing, Review of Applied Socio- Economic Research, Vol:5 (1), 106-111.
  • Libai, B., Biyalogorsky, E. ve Gerstner, E. ( 2003). Setting Referral Fees in Affiliate Marketing, Journal of Service Research, Vol: 5 (4), 303-315.
  • Maile, F. (2018). Artificial Intelligence and Big Data in Affiliate Marketing: A Deep Dive Into The Tools, Techniques, and Opportunities. Hochschule Aalen, University of Applied Sciences Aalen, Bachelor Thesis
  • Mariussen, A. (2012). A Grounded Theory of Affiliate Marketing Performance Measurement in The Tourism and Hospitality Context, Doctoral Dissertation, Oxford Brookes University.
  • Mathur, A., Narayanan, A. ve Chetty, M. (2018). Endorsements on Social Media: An Empirical Study of Affiliate Marketing Disclosures on YouTube and Pinterest. Proceedings of the ACM on HumanComputer Interaction, Vol:2, CSCW, Article 119, ACM, New York, 1-26.
  • Mikkila, E. (2019). Affiliate Marketing from Affiliates Perspective. Seinajoki University Of Applied Sciences, Bachelor Thesis.
  • Mohamed, H. ve Fahmy, T. (2013). What Factors Influence Consumers Trust in Travel Affiliate Websites? An Exploratory Study. Journal of Faculty of Tourism and Hotels, Fayoum University, Vol:7 (2),120-138.
  • Natarina, R. ve Bangun, C. (2019). The Use of Affiliate Marketing in Improving Pegipegi Sales. Jurnal The Messenger, Vol: 11(2), 157-167.
  • Norouzi, A. (2017). An Integrated Survey in Affiliate Marketing Network, PressAcademia Procedia, 5(1), 299-309.
  • Olbrich, R., Schultz, C. ve Bormann , P. (2019 ). The Effect of Social Media and Advertising Activities on Affiliate Marketing, International Journal of Internet Marketing and Advertising, Vol: 13(1), 47-72.
  • Patrick, Z. ve Hee, O. (2019). Factors Influencing the Intention to Use Affiliate Marketing: A Conceptual Analysis. International Journal of Academic Research in Business and Social Sciences, 9(2), 701-710.
  • Prabhu, S. ve Satpathy, T. (2015). Afiliate Marketing’s Future in India, Indian Journal of Science and Technology, Vol 8(S4), 278–282.
  • Quinton, S. ve Khan, M. (2009). Generating Web Site Traffic: A New Model for SMEs, Direct Marketing: An International Journal, Vol: 3 (2), 109-123.
  • Sangwan , A. (2018). Affiliate Marketing: Meaning, Working and Challenges. International Journal of Information Movement, Vol: 2 (X), 199-203.
  • Suchada, J., Watanapa, B., Charoenkitkarn, N. ve Chirapornchai, T. (2018). Hotels and Resorts Rent Intention via Online Affiliate Marketing. KnE Social Sciences, 132-142.
  • Taylor, M. (2020). 10 Affiliate Marketing Strategies That Generated Us Over $1M in Income. https://www.ventureharbour.com/10-steps-to-a-succesful-affiliate-marketing-strategy/ , Erişim Tarihi: 12.08.2020
  • Tzortzis, T. (2020). Affiliate Marketing History, https://webmarketsupport.com/affiliate-marketing-history/ , Erişim Tarihi: 12.08.2020
  • Venugopal, K., Das, S. ve Nagaraju, M. (2013). Business Made Easy By Affiliate Marketing. Journal of Business Management & Social Sciences Research (JBM&SSR), Vol: 2 (6), 50-56.
  • Vynogradova, O., Drokina , N. ve Darchuk , V. (2018). Perspectives of Online Affiliate Marketing for Ukrainian Enterprises. Young Scientist, Vol:4 (56), 111-119.
  • Weijer, M. (2019). Providing Trust in Affiliate Marketing Through Blockchain Technology. Utrecht University, Master's Thesis.

BAĞLI KURULUŞ PAZARLAMASI: KAVRAMSAL BİR ÇERÇEVE

Yıl 2020, Cilt: 8 Sayı: 2, 95 - 110, 31.10.2020
https://doi.org/10.32705/yorumyonetim.780184

Öz

Dijital dünyadaki gelişmeler, işletmeleri iletişim stratejilerini yeniden düşünmeye teşvik etmektedir. Tüketicilere daha kolay ulaşma imkânı, pazarlamacıların interneti pazarlama stratejilerine daha fazla dâhil etmesini sağlamaktadır. Satış ortaklığı pazarlaması, müşteri edinmenin önemli bir kaynağı haline gelmiştir. Satış ortaklığı pazarlaması, işletmelerin, satış ortaklarının pazarlama çabaları aracılığıyla yönlendirilen her bir müşteri için satış ortaklarına ödeme yaptığı performans tabanlı bir internet pazarlaması türüdür. Satış ortaklığı pazarlamasının amaçları arasında, marka bilinirliğini, katılımı, etkileşimi ve satışları arttırmak bulunur. Bu çalışma, satış ortaklığı pazarlaması kavramında geniş bir kuramsal çerçeve oluşturmaya odaklanmaktadır. Ayrıca çalışma, satış ortaklığı pazarlaması stratejilerinden bahsederek, işletme yöneticilerinin ve pazarlamacıların ilgili karar verme süreçlerine yardımcı olmayı amaçlamaktadır. Bu amaçla öncelikle satış ortaklığı pazarlaması kavramı, satış ortaklığı pazarlamasının tarihi ve satış ortaklığı pazarlamasının çalışma sistemi anlatılmış, ardından satış ortaklığı pazarlamasında fiyatlandırma modelleri, satış ortaklığı pazarlamasındaki taraflar ve satış ortaklığı pazarlama programları incelendikten sonra çalışma satış ortaklığı türleri, satış ortaklığı pazarlaması avantajları/ dezavantajları ve satış ortaklığı pazarlama stratejileri konuları açıklanarak sonlandırılmıştır.

Kaynakça

  • Batalha, M. (2018). History of Affiliate Marketing, https://www.emercury.net/blog/email-marketing-tips/affiliate-marketing-tips/history-of-affiliate-marketing/ , Erişim Tarihi: 12.08.2020
  • Benediktova, B. ve Nevosad, L. (2008). Affiliate Marketing: Perspective of Content Providers, Lulea University of Technology, Master's Thesis.
  • Brear, D. ve Barnes, S. (2008). Assessing The Value of Online Affiliate Marketing in The UK Financial Services Industry, International Journal of Electronic Finance, Vol:2 (1)
  • Carr, S. (2020). The History of PPC, https://ppcprotect.com/history-of-ppc/ , Erişim Tarihi: 12.08.2020
  • Chachra, N., Savage, S., ve Voelker, G. (2015). Affiliate Crookies: Characterizing Affiliate Marketing Abuse, Proceedings of the 2015 Internet Measurement Conference, 41-47.
  • Chatterjee, P. (2002). Interfirm Alliances in Online Retailing, Journal of Business Research, 57, 714 – 723.
  • Dellarocas, C. (2012). Double Marginalization in Performance-Based Advertising: Implications and Solutions, Management Science, 58(6), 1178-1195.
  • Dickinger, A. (2008). Compensation Models for Interactive Advertising, Journal of Universal Computer Science, Vol:14(4), 557-565.
  • Duffy, D. (2005). Affiliate Marketing and Its Impact on E-commerce, Journal of Consumer Marketing, 22 (3), 161–163.
  • E-commerce Nation. (2019). 5 Examples Of Affiliate Marketing That Will Inspire You, https://www.ecommerce-nation.com/5-examples-affiliate-marketing/ , Erişim Tarihi: 12.08.2020
  • Edelman, B. ve Brandi, W. (2015). Risk, Information, and Incentives in Online Affiliate Marketing, Journal of Marketing Research, 52(1), 1-12.
  • Enfroy, A. (2020). Affiliate Marketing in 2020: What It Is and How You Can Get Started, https://www.bigcommerce.com/blog/affiliate-marketing/#how-do-affiliate-marketers-get-paid , Erişim Tarihi: 12.08.2020
  • Engelmann, J. (2018). Affiliate Marketing's Growing Importance for Japanese Firms, https://www.statista.com/chart/13934/affiliate-marketing-importance-japan/ , Erişim Tarihi: 12.08.2020
  • Fox, P. ve Wareham, J. (2007). Controlling Your Brand: Contractual Restrictions Placed by Internet Retailers on Affiliate Marketing Activities in Spain, 20th Bled eConference eMergence: Merging and Emerging Technologies, Processes, and Institutions, Bled, Slovenia.
  • Gregori, N., Daniele, R. ve Altinay, L. (2014). Affiliate Marketing in Tourism: Determinants of Consumer Trust, Journal of Travel Research, Vol: 53(2) , 196–210.
  • Guttmann, A. (2019). Affiliate Marketing Spending in The United States from 2010 to 2022, https://www.statista.com/statistics/693438/affiliate-marketing-spending/ , Erişim Tarihi: 12.08.2020
  • Haq, Z. (2012). Affiliate Marketing Programs: A Study of Consumer Attitude Towards Affiliate Marketing Programs Among Indian Users, International Journal of Research Studies in Management, Vol: 1(1), 127-137.
  • Hoffman, D. ve Novak, T. (2000). How to Acquire Customers on the Web. Harvard Business Review, 78 (3), 179-183.
  • Hossan, F. Ve Ahammad, I. (2013). Affiliate Marketing: The Case of Online Content Providers in Bangladesh, World Journal of Social Sciences, Vol: 3(2), 103-113.
  • https://trends.google.com/trends/explore?date=all&q=affiliate%20marketing (2020). Affiliate Marketing, Erişim Tarihi: 12.08.2020
  • https://www.affiliatemarketertraining.com/history-affiliate-marketing/ (2020). A History Of Affiliate Marketing, Erişim Tarihi: 12.08.2020
  • https://www.statista.com/statistics/701504/japan-affiliate-marketing-spending/ (2020). Expenditure on Affiliate Marketing in Japan from Fiscal Year 2013 to 2018 with a Forecast Until 2023, Erişim Tarihi: 12.08.2020
  • IAB Affiliate Marketing Working Group. (2016). Affiliate Marketing Handbook October 2016, https://www.iab.com/wp-content/uploads/2016/11/IAB-Affiliate-Marketing-Handbook_2016.pdf , Erişim Tarihi: 12.08.2020
  • Janssen, D. ve Van Heck, E. (2007). How Will Online Affiliate Marketing Networks Impact Search Engine Rankings? ERIM Report Series Reference No: ERS-2007-042-LIS, 1-14.
  • Jurisova, V. (2013). Affiliate Marketing in The Context of Online Marketing, Review of Applied Socio- Economic Research, Vol:5 (1), 106-111.
  • Libai, B., Biyalogorsky, E. ve Gerstner, E. ( 2003). Setting Referral Fees in Affiliate Marketing, Journal of Service Research, Vol: 5 (4), 303-315.
  • Maile, F. (2018). Artificial Intelligence and Big Data in Affiliate Marketing: A Deep Dive Into The Tools, Techniques, and Opportunities. Hochschule Aalen, University of Applied Sciences Aalen, Bachelor Thesis
  • Mariussen, A. (2012). A Grounded Theory of Affiliate Marketing Performance Measurement in The Tourism and Hospitality Context, Doctoral Dissertation, Oxford Brookes University.
  • Mathur, A., Narayanan, A. ve Chetty, M. (2018). Endorsements on Social Media: An Empirical Study of Affiliate Marketing Disclosures on YouTube and Pinterest. Proceedings of the ACM on HumanComputer Interaction, Vol:2, CSCW, Article 119, ACM, New York, 1-26.
  • Mikkila, E. (2019). Affiliate Marketing from Affiliates Perspective. Seinajoki University Of Applied Sciences, Bachelor Thesis.
  • Mohamed, H. ve Fahmy, T. (2013). What Factors Influence Consumers Trust in Travel Affiliate Websites? An Exploratory Study. Journal of Faculty of Tourism and Hotels, Fayoum University, Vol:7 (2),120-138.
  • Natarina, R. ve Bangun, C. (2019). The Use of Affiliate Marketing in Improving Pegipegi Sales. Jurnal The Messenger, Vol: 11(2), 157-167.
  • Norouzi, A. (2017). An Integrated Survey in Affiliate Marketing Network, PressAcademia Procedia, 5(1), 299-309.
  • Olbrich, R., Schultz, C. ve Bormann , P. (2019 ). The Effect of Social Media and Advertising Activities on Affiliate Marketing, International Journal of Internet Marketing and Advertising, Vol: 13(1), 47-72.
  • Patrick, Z. ve Hee, O. (2019). Factors Influencing the Intention to Use Affiliate Marketing: A Conceptual Analysis. International Journal of Academic Research in Business and Social Sciences, 9(2), 701-710.
  • Prabhu, S. ve Satpathy, T. (2015). Afiliate Marketing’s Future in India, Indian Journal of Science and Technology, Vol 8(S4), 278–282.
  • Quinton, S. ve Khan, M. (2009). Generating Web Site Traffic: A New Model for SMEs, Direct Marketing: An International Journal, Vol: 3 (2), 109-123.
  • Sangwan , A. (2018). Affiliate Marketing: Meaning, Working and Challenges. International Journal of Information Movement, Vol: 2 (X), 199-203.
  • Suchada, J., Watanapa, B., Charoenkitkarn, N. ve Chirapornchai, T. (2018). Hotels and Resorts Rent Intention via Online Affiliate Marketing. KnE Social Sciences, 132-142.
  • Taylor, M. (2020). 10 Affiliate Marketing Strategies That Generated Us Over $1M in Income. https://www.ventureharbour.com/10-steps-to-a-succesful-affiliate-marketing-strategy/ , Erişim Tarihi: 12.08.2020
  • Tzortzis, T. (2020). Affiliate Marketing History, https://webmarketsupport.com/affiliate-marketing-history/ , Erişim Tarihi: 12.08.2020
  • Venugopal, K., Das, S. ve Nagaraju, M. (2013). Business Made Easy By Affiliate Marketing. Journal of Business Management & Social Sciences Research (JBM&SSR), Vol: 2 (6), 50-56.
  • Vynogradova, O., Drokina , N. ve Darchuk , V. (2018). Perspectives of Online Affiliate Marketing for Ukrainian Enterprises. Young Scientist, Vol:4 (56), 111-119.
  • Weijer, M. (2019). Providing Trust in Affiliate Marketing Through Blockchain Technology. Utrecht University, Master's Thesis.
Toplam 44 adet kaynakça vardır.

Ayrıntılar

Birincil Dil Türkçe
Konular Ekonomi
Bölüm Makaleler
Yazarlar

Yasemin Gedik 0000-0002-1166-3227

Yayımlanma Tarihi 31 Ekim 2020
Gönderilme Tarihi 13 Ağustos 2020
Kabul Tarihi 31 Ekim 2020
Yayımlandığı Sayı Yıl 2020 Cilt: 8 Sayı: 2

Kaynak Göster

APA Gedik, Y. (2020). BAĞLI KURULUŞ PAZARLAMASI: KAVRAMSAL BİR ÇERÇEVE. Yorum Yönetim Yöntem Uluslararası Yönetim Ekonomi Ve Felsefe Dergisi, 8(2), 95-110. https://doi.org/10.32705/yorumyonetim.780184
AMA Gedik Y. BAĞLI KURULUŞ PAZARLAMASI: KAVRAMSAL BİR ÇERÇEVE. Yorum-Yönetim-Yöntem (JIMM). Ekim 2020;8(2):95-110. doi:10.32705/yorumyonetim.780184
Chicago Gedik, Yasemin. “BAĞLI KURULUŞ PAZARLAMASI: KAVRAMSAL BİR ÇERÇEVE”. Yorum Yönetim Yöntem Uluslararası Yönetim Ekonomi Ve Felsefe Dergisi 8, sy. 2 (Ekim 2020): 95-110. https://doi.org/10.32705/yorumyonetim.780184.
EndNote Gedik Y (01 Ekim 2020) BAĞLI KURULUŞ PAZARLAMASI: KAVRAMSAL BİR ÇERÇEVE. Yorum Yönetim Yöntem Uluslararası Yönetim Ekonomi ve Felsefe Dergisi 8 2 95–110.
IEEE Y. Gedik, “BAĞLI KURULUŞ PAZARLAMASI: KAVRAMSAL BİR ÇERÇEVE”, Yorum-Yönetim-Yöntem (JIMM), c. 8, sy. 2, ss. 95–110, 2020, doi: 10.32705/yorumyonetim.780184.
ISNAD Gedik, Yasemin. “BAĞLI KURULUŞ PAZARLAMASI: KAVRAMSAL BİR ÇERÇEVE”. Yorum Yönetim Yöntem Uluslararası Yönetim Ekonomi ve Felsefe Dergisi 8/2 (Ekim 2020), 95-110. https://doi.org/10.32705/yorumyonetim.780184.
JAMA Gedik Y. BAĞLI KURULUŞ PAZARLAMASI: KAVRAMSAL BİR ÇERÇEVE. Yorum-Yönetim-Yöntem (JIMM). 2020;8:95–110.
MLA Gedik, Yasemin. “BAĞLI KURULUŞ PAZARLAMASI: KAVRAMSAL BİR ÇERÇEVE”. Yorum Yönetim Yöntem Uluslararası Yönetim Ekonomi Ve Felsefe Dergisi, c. 8, sy. 2, 2020, ss. 95-110, doi:10.32705/yorumyonetim.780184.
Vancouver Gedik Y. BAĞLI KURULUŞ PAZARLAMASI: KAVRAMSAL BİR ÇERÇEVE. Yorum-Yönetim-Yöntem (JIMM). 2020;8(2):95-110.

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