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Researchers
Aybike Tuba Özden
Aybike Tuba Özden
Assoc. Prof. Dr.
OMÜ
Publication
22
Review
5
CrossRef Cited
16
22
Publication
5
Review
16
CrossRef Cited
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Summary
Publications
Peer Review
Cited
Research Fields
Integrated Marketing Communication
Marketing
Digital Marketing
Consumer Behaviour
Entrepreneurship
Institution
OMÜ
Popular Publications
WORLD FROM 1.0 TO 5.0: WEB, MARKETING, INDUSTRY AND SOCIETY
Authors:
Aybike Tuba Özden
Published: 2022 ,
Journal of Business in The Digital Age
DOI: 10.46238/jobda.1003371
CITED
2
FAVORITE
3
TOTAL DOWNLOAD COUNT
3254
2
CITED
3
FAVORITE
3254
TOTAL DOWNLOAD COUNT
Comparison of Positive Perception and Consumer Decision Making Styles in Terms of GenerationsY and Z
Authors:
Aybike Tuba Özden
Published: 2019 ,
Gazi Journal of Economics and Business
DOI: 10.30855/gjeb.2019.5.1.001
CITED
0
FAVORITE
3
TOTAL DOWNLOAD COUNT
4236
0
CITED
3
FAVORITE
4236
TOTAL DOWNLOAD COUNT
KADIN TÜKETİCİLERİN ÖZGÜVEN DÜZEYLERİ İLE TERCİH ETTİKLERİ HAZIR GİYİM MARKALARINA YÖNELİK MARKA BEĞENİLİRLİK DÜZEYLERİ ARASINDAKİ İLİŞKİ ÜZERİNE BİR ARAŞTIRMA
Authors:
Aybike Tuba Özden
Published: 2019 ,
International Review of Economics and Management
DOI: 10.18825/iremjournal.537707
CITED
1
FAVORITE
1
TOTAL DOWNLOAD COUNT
1065
1
CITED
1
FAVORITE
1065
TOTAL DOWNLOAD COUNT
ONLINE ALIŞVERIŞ YAPAN TÜKETICILERIN ETNOSENTRIK EĞILIMLERI ÜZERINE BIR ÇALIŞMA
Authors:
Aybike Tuba Özden
Published: 2020 ,
Dokuz Eylül Üniversitesi İşletme Fakültesi Dergisi
DOI: 10.24889/ifede.537872
CITED
4
FAVORITE
1
TOTAL DOWNLOAD COUNT
812
4
CITED
1
FAVORITE
812
TOTAL DOWNLOAD COUNT
Etik Tüketici Davranışı: Marka Odaklı Karar Verme Tarzı ve Demografik Değişkenlere Göre İncelenmesi Üzerine Bir Araştırma
Authors:
Aybike Tuba Özden
Published: 2019 ,
Anadolu Üniversitesi Sosyal Bilimler Dergisi
DOI: 10.18037/ausbd.632000
CITED
2
FAVORITE
1
TOTAL DOWNLOAD COUNT
2701
2
CITED
1
FAVORITE
2701
TOTAL DOWNLOAD COUNT
Publications
TONE OF VOICE AND EMOTIONS: A DIFFERENT PERSPECTIVE TO SYMBOLIC CONSUMPTION
Authors:
Aybike Tuba Özden
Published: 2023 ,
Akademik Yaklaşımlar Dergisi
DOI: 10.54688/ayd.1266371
FAVORITE
1
TOTAL DOWNLOAD COUNT
443
1
FAVORITE
443
TOTAL DOWNLOAD COUNT
Consumer Confusion and Depression: A Study on the February 6, 2023 Earthquake
Authors:
Aybike Tuba Özden
Published: 2023 ,
The Journal of Selcuk University Social Sciences Institute
DOI: 10.52642/susbed.1344328
FAVORITE
0
TOTAL DOWNLOAD COUNT
317
0
FAVORITE
317
TOTAL DOWNLOAD COUNT
ÇİKOLATA TÜKETİMİ VE NOSTALJİ EĞİLİMİ
Authors:
Aybike Tuba Özden
Published: 2023 ,
Nevşehir Hacı Bektaş Veli University Journal of ISS
DOI: 10.30783/nevsosbilen.1278210
FAVORITE
1
TOTAL DOWNLOAD COUNT
545
1
FAVORITE
545
TOTAL DOWNLOAD COUNT
INFORMATIVE AND NORMATIVE ROLE OF REFERENCE GROUPS: COLLECTIVE REFERENCE
Authors:
Aybike Tuba Özden
Published: 2023 ,
Dogus University Journal
DOI: 10.31671/doujournal.1183546
FAVORITE
1
TOTAL DOWNLOAD COUNT
254
1
FAVORITE
254
TOTAL DOWNLOAD COUNT
Kadın Tüketicilerin Webrooming Eğilimleri ile Satın Alma Niyetleri Arasındaki İlişkide Marka Güveninin Aracı Rolü
Authors:
Aybike Tuba Özden
Published: 2023 ,
Ondokuz Mayıs Üniversitesi Kadın ve Aile Araştırmaları Dergisi
DOI: -
FAVORITE
0
TOTAL DOWNLOAD COUNT
217
0
FAVORITE
217
TOTAL DOWNLOAD COUNT
EVALUATION OF DIFFERENT CULTURES' PERCEPTIONS OF AIRLINE SERVICE QUALITY BY FIPIA WITH INFORMATION ENTROPY
Authors:
Aybike Tuba Özden
,
Erkan Çelik
,
Muhammet Gül
Published: 2023 ,
Pazarlama ve Pazarlama Araştırmaları Dergisi
DOI: -
FAVORITE
0
TOTAL DOWNLOAD COUNT
375
0
FAVORITE
375
TOTAL DOWNLOAD COUNT
PET OWNERSHIP AND SUSTAINABLE CONSUMPTION BEHAVIOR / Evcil Hayvan Sahipliği Ve Sürdürülebilir Tüketim Davranışı
Authors:
Aybike Tuba Özden
Published: 2022 ,
International Journal of Economics Business and Politics
DOI: 10.29216/ueip.1149228
FAVORITE
1
TOTAL DOWNLOAD COUNT
1020
1
FAVORITE
1020
TOTAL DOWNLOAD COUNT
WORLD FROM 1.0 TO 5.0: WEB, MARKETING, INDUSTRY AND SOCIETY
Authors:
Aybike Tuba Özden
Published: 2022 ,
Journal of Business in The Digital Age
DOI: 10.46238/jobda.1003371
FAVORITE
3
TOTAL DOWNLOAD COUNT
3254
3
FAVORITE
3254
TOTAL DOWNLOAD COUNT
Mavi Okyanus Stratejisi: Covid-19 Pandemi Dönemine Yönelik Dünyadan ve Türkiye’den Örneklerle Bir Değerlendirme
Authors:
Aybike Tuba Özden
Published: 2022 ,
Ekonomi İşletme Siyaset ve Uluslararası İlişkiler Dergisi
DOI: -
FAVORITE
1
TOTAL DOWNLOAD COUNT
889
1
FAVORITE
889
TOTAL DOWNLOAD COUNT
A Research on the Relationship Between Consumers' Ecological Intelligence and Organic Food Consumption Tendencies
Authors:
Aybike Tuba Özden
,
Olcay Özışık Yapıcı
Published: 2021 ,
JOEEP: Journal of Emerging Economies and Policy
DOI: -
FAVORITE
0
TOTAL DOWNLOAD COUNT
727
0
FAVORITE
727
TOTAL DOWNLOAD COUNT
A Study on The Determination of The Association Between Consumers’ Price Perceptions and Their Demographic Characteristics
Authors:
Aybike Tuba Özden
Published: 2021 ,
Journal of Economics Business and Political Researches
DOI: 10.25204/iktisad.841363
FAVORITE
1
TOTAL DOWNLOAD COUNT
490
1
FAVORITE
490
TOTAL DOWNLOAD COUNT
A Research on Service Quality in Hospitals During The Covid-19 Pandemic Period
Authors:
Aybike Tuba Özden
Published: 2021 ,
İşletme ve İktisat Çalışmaları Dergisi
DOI: -
FAVORITE
0
TOTAL DOWNLOAD COUNT
869
0
FAVORITE
869
TOTAL DOWNLOAD COUNT
THE RELATIONSHIP BETWEEN CONSUMERS’ SELF CONSTRUAL AND IMPULSIVE BUYING TENDENCY
Authors:
Aybike Tuba Özden
Published: 2021 ,
International Journal of Management Economics and Business
DOI: 10.17130/ijmeb.827936
FAVORITE
0
TOTAL DOWNLOAD COUNT
554
0
FAVORITE
554
TOTAL DOWNLOAD COUNT
THE RELATIONSHIP BETWEEN CONSUMERS’ TENDENCY TO FORGIVE AND THEIR BRAND LOYALTY: A NEW STRATEGY PROPOSAL
Authors:
Aybike Tuba Özden
Published: 2020 ,
Süleyman Demirel University Visionary Journal
DOI: 10.21076/vizyoner.716084
FAVORITE
0
TOTAL DOWNLOAD COUNT
1022
0
FAVORITE
1022
TOTAL DOWNLOAD COUNT
ONLINE ALIŞVERIŞ YAPAN TÜKETICILERIN ETNOSENTRIK EĞILIMLERI ÜZERINE BIR ÇALIŞMA
Authors:
Aybike Tuba Özden
Published: 2020 ,
Dokuz Eylül Üniversitesi İşletme Fakültesi Dergisi
DOI: 10.24889/ifede.537872
FAVORITE
1
TOTAL DOWNLOAD COUNT
812
1
FAVORITE
812
TOTAL DOWNLOAD COUNT
EFFECTS OF ETHNOCENTRIC TENDENCY ON CONSUMERS’ BUYING BEHAVIOUR: SAMPLE OF TURKEY
Authors:
Aybike Tuba Özden
, Zeliha Eser
Published: 2019 ,
Journal of Research in Business
DOI: -
FAVORITE
0
TOTAL DOWNLOAD COUNT
1445
0
FAVORITE
1445
TOTAL DOWNLOAD COUNT
İnternet alışverişlerinde tüketicilerin etkileşim düzeylerinin belirlenmesi üzerine bir araştırma
Authors:
Aybike Tuba Özden
,
Tuğçe Üner
Published: 2019 ,
Abant Kültürel Araştırmalar Dergisi
DOI: -
FAVORITE
0
TOTAL DOWNLOAD COUNT
711
0
FAVORITE
711
TOTAL DOWNLOAD COUNT
Etik Tüketici Davranışı: Marka Odaklı Karar Verme Tarzı ve Demografik Değişkenlere Göre İncelenmesi Üzerine Bir Araştırma
Authors:
Aybike Tuba Özden
Published: 2019 ,
Anadolu Üniversitesi Sosyal Bilimler Dergisi
DOI: 10.18037/ausbd.632000
FAVORITE
1
TOTAL DOWNLOAD COUNT
2701
1
FAVORITE
2701
TOTAL DOWNLOAD COUNT
A RESEARCH ON THE RELATIONSHIP BETWEEN CONSUMER LIFE STYLES AND STATUS CONSUMPTION
Authors:
Aybike Tuba Özden
Published: 2019 ,
Hacettepe University Journal of Economics and Administrative Sciences
DOI: 10.17065/huniibf.448656
FAVORITE
1
TOTAL DOWNLOAD COUNT
1442
1
FAVORITE
1442
TOTAL DOWNLOAD COUNT
The Process of Building a Destination Brand and Examination of Samsun as a Brand City
Authors:
Aybike Tuba Özden
,
Yetkin Bulut
Published: 2019 ,
Artvin Coruh University International Journal of Social Sciences
DOI: 10.22466/acusbd.425976
FAVORITE
1
TOTAL DOWNLOAD COUNT
3226
1
FAVORITE
3226
TOTAL DOWNLOAD COUNT
KADIN TÜKETİCİLERİN ÖZGÜVEN DÜZEYLERİ İLE TERCİH ETTİKLERİ HAZIR GİYİM MARKALARINA YÖNELİK MARKA BEĞENİLİRLİK DÜZEYLERİ ARASINDAKİ İLİŞKİ ÜZERİNE BİR ARAŞTIRMA
Authors:
Aybike Tuba Özden
Published: 2019 ,
International Review of Economics and Management
DOI: 10.18825/iremjournal.537707
FAVORITE
1
TOTAL DOWNLOAD COUNT
1065
1
FAVORITE
1065
TOTAL DOWNLOAD COUNT
Comparison of Positive Perception and Consumer Decision Making Styles in Terms of GenerationsY and Z
Authors:
Aybike Tuba Özden
Published: 2019 ,
Gazi Journal of Economics and Business
DOI: 10.30855/gjeb.2019.5.1.001
FAVORITE
3
TOTAL DOWNLOAD COUNT
4236
3
FAVORITE
4236
TOTAL DOWNLOAD COUNT
Articles published in
Abant Kültürel Araştırmalar Dergisi
Akademik Yaklaşımlar Dergisi
Anadolu Üniversitesi Sosyal Bilimler Dergisi
Artvin Coruh University International Journal of Social Sciences
Dogus University Journal
Dokuz Eylül Üniversitesi İşletme Fakültesi Dergisi
Ekonomi İşletme Siyaset ve Uluslararası İlişkiler Dergisi
Gazi Journal of Economics and Business
Hacettepe University Journal of Economics and Administrative Sciences
İşletme ve İktisat Çalışmaları Dergisi
International Journal of Economics Business and Politics
International Journal of Management Economics and Business
International Review of Economics and Management
JOEEP: Journal of Emerging Economies and Policy
Journal of Business in The Digital Age
Journal of Economics Business and Political Researches
Journal of Research in Business
Nevşehir Hacı Bektaş Veli University Journal of ISS
Ondokuz Mayıs Üniversitesi Kadın ve Aile Araştırmaları Dergisi
Pazarlama ve Pazarlama Araştırmaları Dergisi
Süleyman Demirel University Visionary Journal
The Journal of Selcuk University Social Sciences Institute
Reviews
Akademi Sosyal Bilimler Dergisi
Dokuz Eylül Üniversitesi İşletme Fakültesi Dergisi
Gençlik Araştırmaları Dergisi
Journal of Economics Business and Political Researches
Publications
PET OWNERSHIP AND SUSTAINABLE CONSUMPTION BEHAVIOR / Evcil Hayvan Sahipliği Ve Sürdürülebilir Tüketim Davranışı
Authors:
Aybike Tuba Özden
Published: 2022 ,
International Journal of Economics Business and Politics
DOI: 10.29216/ueip.1149228
CITED
1
FAVORITE
1
TOTAL DOWNLOAD COUNT
1020
1
CITED
1
FAVORITE
1020
TOTAL DOWNLOAD COUNT
WORLD FROM 1.0 TO 5.0: WEB, MARKETING, INDUSTRY AND SOCIETY
Authors:
Aybike Tuba Özden
Published: 2022 ,
Journal of Business in The Digital Age
DOI: 10.46238/jobda.1003371
CITED
2
FAVORITE
3
TOTAL DOWNLOAD COUNT
3254
2
CITED
3
FAVORITE
3254
TOTAL DOWNLOAD COUNT
A Study on The Determination of The Association Between Consumers’ Price Perceptions and Their Demographic Characteristics
Authors:
Aybike Tuba Özden
Published: 2021 ,
Journal of Economics Business and Political Researches
DOI: 10.25204/iktisad.841363
CITED
1
FAVORITE
1
TOTAL DOWNLOAD COUNT
490
1
CITED
1
FAVORITE
490
TOTAL DOWNLOAD COUNT
THE RELATIONSHIP BETWEEN CONSUMERS’ TENDENCY TO FORGIVE AND THEIR BRAND LOYALTY: A NEW STRATEGY PROPOSAL
Authors:
Aybike Tuba Özden
Published: 2020 ,
Süleyman Demirel University Visionary Journal
DOI: 10.21076/vizyoner.716084
CITED
2
FAVORITE
0
TOTAL DOWNLOAD COUNT
1022
2
CITED
0
FAVORITE
1022
TOTAL DOWNLOAD COUNT
ONLINE ALIŞVERIŞ YAPAN TÜKETICILERIN ETNOSENTRIK EĞILIMLERI ÜZERINE BIR ÇALIŞMA
Authors:
Aybike Tuba Özden
Published: 2020 ,
Dokuz Eylül Üniversitesi İşletme Fakültesi Dergisi
DOI: 10.24889/ifede.537872
CITED
4
FAVORITE
1
TOTAL DOWNLOAD COUNT
812
4
CITED
1
FAVORITE
812
TOTAL DOWNLOAD COUNT
Etik Tüketici Davranışı: Marka Odaklı Karar Verme Tarzı ve Demografik Değişkenlere Göre İncelenmesi Üzerine Bir Araştırma
Authors:
Aybike Tuba Özden
Published: 2019 ,
Anadolu Üniversitesi Sosyal Bilimler Dergisi
DOI: 10.18037/ausbd.632000
CITED
2
FAVORITE
1
TOTAL DOWNLOAD COUNT
2701
2
CITED
1
FAVORITE
2701
TOTAL DOWNLOAD COUNT
A RESEARCH ON THE RELATIONSHIP BETWEEN CONSUMER LIFE STYLES AND STATUS CONSUMPTION
Authors:
Aybike Tuba Özden
Published: 2019 ,
Hacettepe University Journal of Economics and Administrative Sciences
DOI: 10.17065/huniibf.448656
CITED
1
FAVORITE
1
TOTAL DOWNLOAD COUNT
1442
1
CITED
1
FAVORITE
1442
TOTAL DOWNLOAD COUNT
The Process of Building a Destination Brand and Examination of Samsun as a Brand City
Authors:
Aybike Tuba Özden
,
Yetkin Bulut
Published: 2019 ,
Artvin Coruh University International Journal of Social Sciences
DOI: 10.22466/acusbd.425976
CITED
2
FAVORITE
1
TOTAL DOWNLOAD COUNT
3226
2
CITED
1
FAVORITE
3226
TOTAL DOWNLOAD COUNT
KADIN TÜKETİCİLERİN ÖZGÜVEN DÜZEYLERİ İLE TERCİH ETTİKLERİ HAZIR GİYİM MARKALARINA YÖNELİK MARKA BEĞENİLİRLİK DÜZEYLERİ ARASINDAKİ İLİŞKİ ÜZERİNE BİR ARAŞTIRMA
Authors:
Aybike Tuba Özden
Published: 2019 ,
International Review of Economics and Management
DOI: 10.18825/iremjournal.537707
CITED
1
FAVORITE
1
TOTAL DOWNLOAD COUNT
1065
1
CITED
1
FAVORITE
1065
TOTAL DOWNLOAD COUNT
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